it's all content: content strategy and user interaction in the digital world
DESCRIPTION
Presentation slides form "It's All Content: Content strategy and user interaction in the digital world" presented at The Digital Pond's User Experience Strategies - The UX Meetup on September 26, 2013 in Farringdon, London, UK.TRANSCRIPT
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It's All ContentContent strategy and user
interaction in the digital world
Presentation by Sandi WassmerThe Digital Pond
Farringdon, London, UK September 26, 2013
WELCOME
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What is Content?
Everything. That is, anything that conveys information.
• Text• Images • Graphics• Illustrations• Icons• Logos
• Buttons• Audio• Video• Metadata• File downloads• Etc
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Same Content. Many Channels. Different Devices.
• Websites• Mobile Apps• Social Media• Web Apps• Blogs • News Feeds
• Aggregators• Media Sharing• Email Marketing• Online Advertising• iPTV• Gaming
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The Characteristics of Content
Findable, Findable, Findable.
• Meaningful• Useful• On Brand • Memorable• Usable• Discoverable• On Message
• Timely• Accessible• Accurate• Relevant• Responsive• Adaptable
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It Takes Discipline
• UX• Information Architecture• Graphic Design• Front End Development• Front End Design• Back End Development• UI Design• Marketing• Copywriting
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Knowledge and Insight
Understand Your
Audience
Befriend Your
Brand
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The Content Lifecycle
• Learn• Analyse• Report• Think• Plan• Create• Distribute• Manage• Monitor• Measure• Evaluate
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Data. Data. Data.
Impeccably Organised
Appropriately Categorised
Well Structured
Safely Stored
Carefully Managed
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Process and Systems
Content Management is one thing
Content Management Systems are another
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Classification, Taxonomies & Metadata
ClassificationNaming and arranging content in categories
Taxonomy Hierarchical, semantic and relational system of
classifying content
Metadata Data about other data
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The Purpose of Interaction
Aligning brand,product and users
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Compete and Compare
What's Out There?Finding the right resources
Balancing time, energy and productivity
What's the Competition Doing? Keeping up with the Jones'
What's In Here? Making sure you've got what you need
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Implementation
Editorial StrategyPlanning and implementing content strategy
Editorial Calendar What, how, why, where & when
Scheduling ....and when
WorkflowWho does what.....
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Information Architecture Matters
Solid information architecture is the foundation for happy interactions
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Get Creative
Be deep,relevant and meaningful
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And Finally
Monitor. Measure. Evaluate. Improve.
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2013 Sandi Wassmer
www.SandiWassmer.co.uk
@SandiWassmer
Photo via Flickr. Creator: Jonathan Youngblood
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