it’s an on demand consumer controlled world out there!
DESCRIPTION
IT’S AN ON DEMAND CONSUMER CONTROLLED WORLD OUT THERE!. November 2007. WHERE WE’VE BEEN -THE MASS MEDIA MODEL. WHERE WE NEED TO BE GOING - MASS MEDIA MODEL NO LONGER WORKS. WHERE WE NEED TO BE GOING - MASS MEDIA MODEL NO LONGER WORKS. Discussion Boards/ Forums/ Chat Rooms - PowerPoint PPT PresentationTRANSCRIPT
Mary Lou Roberts
IT’S AN IT’S AN ON DEMANDON DEMAND
CONSUMER CONTROLLED CONSUMER CONTROLLED WORLD OUT THERE!WORLD OUT THERE!
November 2007
Mary Lou RobertsNovember 2007
2
WHERE WE’VE BEEN -THE MASS MEDIA MODEL
Mary Lou RobertsNovember 2007
3
WHERE WE NEED TO BE GOING -MASS MEDIA MODEL NO LONGER WORKS
Mary Lou Roberts
WHERE WE NEED TO BE GOING -MASS MEDIA MODEL NO LONGER WORKS
March 2008
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Mary Lou Roberts
SOCIAL MEDIASOCIAL MEDIA
November 2007
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Discussion Boards/ Forums/ Chat Rooms Clubs/ Groups/ Communities Review/ Rating Sites Direct Feedback (Solicited) Blogs RSS Social Networks Personalized Search (Tags or Search-Engine Powered) Wikis and Other Collaboration Tools Podcasts Virtual Worlds “Mash Up”
“Web 1.0”
“Web 2.0”
Mary Lou Roberts
HOW WE SPEND OUR TIME
November 2007
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Mary Lou Roberts
HOW MARKETERS SPEND THEIR $
March 2008
7
Mary Lou Roberts
HOW THEY COMPARE
March 2008
8
Mary Lou Roberts
WHAT DIRECTION?
March 2008
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http://www.marketingcharts.com/interactive/study-marketing-execs-must-realize-and-learn-to-use-power-of-social-media-3657/
Mary Lou Roberts
TRADITIONAL AGENCY ANGST
November 2007
10
http://www-03.ibm.com/industries/media/doc/content/bin/media_ibv_advertisingv2.pdf
http://www.accenture.com/Global/Research_and_Insights/By_Industry/Media_and_Entertainment/Entertainment/2007ContentStudy.htm
Mary Lou Roberts
BLOGS SHOULD BE WRITTEN FOR SEARCHBLOGS SHOULD BE WRITTEN FOR SEARCH
November 2007
11
building at green place
programs to help convert to solar heat in nh
Mary Lou Roberts
MARKETERS PURCHASE/NETS COURT ADS
March 2008
12
http://www.marketingcharts.com/interactive/bebo-myspace-facebook-site-stats-issued-3825/
Mary Lou RobertsNovember 2007
13
THE BUSINESS MODEL?
http://diy-marketing.blogspot.com/2008/03/income-tax-and-social-media-really.html
Mary Lou RobertsNovember 2007
15
WIKIS & OTHER COLLABORATION TOOLS
Mary Lou RobertsNovember 2007
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PODCASTS REACH NICHE AUDIENCES
Mary Lou RobertsNovember 2007
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VIRTUAL WORLDS HAVEN’T PROVEN VALUE
Mary Lou RobertsNovember 2007
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MASH UPS UNLEASH CREATIVITY
Mary Lou RobertsNovember 2007
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INEXORABLE TREND
15 Nov. 2007
Mary Lou Roberts
• Many-to-Many• Continuous Interaction• Open/Transparent• Consumer Chooses Content• Marketer Must Provide Content
– On Demand– With Permission
November 2007
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NEW APPROACH
Mary Lou Roberts
• Optimize– Blog Posts– Tag Photos, Videos– Press Releases– Web Pages
• Links• RSS Feeds
November 2007
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SEARCH IS A KEY COMPONENT
Create Visibility at Every OpportunityCreate Visibility at Every Opportunity
Mary Lou RobertsNovember 2007
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AN INTERACTIVE VISION
LISTEN
ENGAGE