it's my/their party... online fashion marketing part 2
DESCRIPTION
Second session for students of Fashion Marketing at Winchester School of Art (#WSA) looking at the Live Web, crowd-sourcing and PASSION and VISION. Just as Bailey told Vogue that a new ear of fashion photography had arrived, so... a new era of marketing. The times they are a changin'...TRANSCRIPT
It’s my/their party and we’ll…
Paul Caplan @internationale
a brief recap...assumptions
• ecommerce
• information
• utility
• speed !
• journey/story
• attention Who? Where? When? Why?
the times they are a changin’
social networks are...
• not about technology
• not about media
• not about messages...
• about conversations
• about relationships
• about adding value...
• a verb
PASSION & VISION• P is for People
• A is for Active
• S is for Supply
• S is for Smart
• I is for Irreverent
• O is for Ownership
• N is for Niches
• V is for Voice
• I is for i with a small I
• S is for Simple
• I is for Improvise
• O is for Open Source
• N is for Narrative
Tory Burch
Levi's
Oscar de la Renta
Now your thoughts...
Slides and suchlike@internationale on Twitter
facebook.com/theinternationale