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it’s not a marathon, it’s a sprint: 24-hour giving day campaigns

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24-HOUR GIVING DAY CAMPAIGNS It’s not a marathon. It’s a sprint.

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Page 1: It’s not a marathon, it’s a sprint: 24-hour giving day campaigns

24-HOUR GIVING DAY CAMPAIGNS

It’s not a marathon. It’s a sprint.

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5%

95%

Uh oh.

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Photo credit: Adrian Grycuk

https://en.wikipedia.org/wiki/Marathon#/media/File:Orlen_Warsaw_Marathon_2014_al._KEN.JPG
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Total online gifts

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Non-donor conversion

+ .4 %

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– Martin Shell, VP of Development at Stanford University

“If it’s not personal, it’s not philanthropy. It’s a transaction.”

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Challenges

24-hour feed

Real-time accounting

Compelling video

Four Content Must-haves

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Giving Day Challenges

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Stewardship Content

Real-time thank you

Reporting on results

Follow up

Page 24: It’s not a marathon, it’s a sprint: 24-hour giving day campaigns

Resources• givingday.cornell.edu

• KIMBIA

• Column Five

• SocialToaster

• Cornell Giving Day Toolkit

• GatherContent article

• ashleybudd.com


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