it's not social sharing without metadata by monica wright
TRANSCRIPT
#socialpro #21b @monicawright
Monica Wright, VP Audience Engagement, Third Door Media
IT’S NOT SOCIAL SHARING WITHOUT THE METADATA
#socialpro #21b @monicawright
#socialpro #21b @monicawright
Even Facebook says people aren’t sharing like they used to…
http://sclpro.co/1Np38iU
#socialpro #21b @monicawright
“Content is king, but strategic content markup for distribution for social is everything.”
Merry Morud, @aimClear, SMX East 2014
#socialpro #21b @monicawright
Developers implement. Marketers decide what’s delivered.
Think markup as creative and delivery, not code.
#socialpro #21b @monicawright
§ People will not trust the source § People will not click through § The content will not get re-shared § Your hard work will not be seen
WHY YOU CAN’T BE SOCIAL WITHOUT MARKUP
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…AND IT HAS TO BE IMMEDIATE
Facebook 80%
Google 7%
Direct 6%
Twitter 4%
Google+ 3%
80%
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Del
icio
us!
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!
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…ta
gs a
re th
ere
#socialpro #21b @monicawright
Take control of how content is displayed with strategic social markup.
*Jen will talk more about this.
#socialpro #21b @monicawright
*Kevin will talk more about this.
#socialpro #21b @monicawright
Open Graph isn’t everything
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Schema.org supports markup that affects how your content appears in search
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§ Social markup is critical for content sharing § Facebook OG tags go BEYOND Facebook § Schema.org benefits go BEYOND social § Easily implemented – think of social
metadata as MARKETING, not code § Get creative!
TAKE BACK YOUR SOCIAL SHARES!
#socialpro #21b @monicawright
THANK YOU!
JOIN US @SMX WEST SAN JOSE, CA
MARCH 1-3, 2016