it's official: creativity drives business results

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What makes a company succeed — the ability to foster innovation; develop exceptional talent and leadership; and a high degree of brand recognition — is influenced by its creative perspective and culture. We wondered, does creativity also impact the bottom line, and do companies experience more business success because they foster creativity? New research shows the answer is YES. Read more about this Creativity Dividend here.

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© 2014 Adobe Systems Incorporated. All Rights Reserved.© 2014 Adobe Systems Incorporated. All Rights Reserved

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