It’s Time For A Career MakeoverIt’s Time For A Career Makeover

North Coast Calvary Chapel Career Transition

ProgramPresented by: Marissa E. Marsala

Re-Vitalize YOUR Job SearchRe-Vitalize YOUR Job SearchBy REINVENTING YOURSELF!By REINVENTING YOURSELF!

Strategies for Today’s Job Seekers

The Do(s) & Don’t(s) of Reinventing Yourself

© 2011

1. I check postings every day but there are no openings for me.

2. I find postings and send in my resume and cover letter, but I never hear back.

3. I’m overqualified for the jobs I’m interested in.

4. I lack a degree, years of required experience or direct industry experience for the jobs I see.

5. No one seems to need someone with my skills.

6. I’ve been working for years and have never had to look for a job.

7. I know I could do the job if I could just get the interview.

8. I’m so discouraged that I’ve lost hope and don’t have the energy to keep looking for jobs, so I avoid seeking jobs so I don’t get let down.

9. The hidden job market is not for someone on my level – just executives and professionals.

10. I don’t know many people, I’m new in town, I’m shy, and I can’t handle

rejection well.

What Obstacles Have Prevented You from Finding/Landing a Job?

What’s Motivating You?What’s Motivating You?Change Drivers & ValuesChange Drivers & Values

• Tight Job Market?• Obsolete Skills/Jobs/Industries• Boredom?• Frustration?• “Burnt out” in Job? Need a change?• Shrinking opportunities within industry or job type?• Poor industry Health or industry is becoming extinct!?• Quality of Life issues? • Re-entering job market after absence?• Too much competition?• Believe you’re a victim of discrimination of some kind, so rethinking

strategy?• FINANCIAL: More Income, better employee benefits?• Other?

Try to make your NEXT job as extinction-proof as possible

• What activities bring you joy?• What is the best job you’ve ever had?• What types of jobs have been satisfying?• What are the worst and best jobs you’ve ever had?• What’s your idea of a PERFECT day … and perfect job?• What do you love to do? What makes you proud?• When are you at your best? • Environmental: Culture. Types of people, types of

managers, surroundings, company values• Key Environments - Where do you thrive? What type of

people do you work best with? What surroundings, etc.?

Take Stock of Your Accomplishments and What You Enjoy

We judge ourselves by what we feel capable of doing, while others judge us by what we have already done.”

Henry Wordsworth Longfellow ...

Getting a Job Would Be Simpler If Others Could See Our True Potential

Reinventing Yourself. How do the elements of your journey fit together?

Networking NetweavingProfessional

Orgs/

Associations and Volunteer

Work

Telephone Screens

&Face-

to-Face

Interviews

Job Offer & Gainful

Employment

• Resumes• Cover Letters• Business cards

Networking Profile & Target List

How do these Relateto other jobs orprofes-sions?

• Skills inventory• Self reflection• Visualize what you want

Do:Do:Manage Your professional career and job “campaign”

Get over Determine Your “Unemployment Tolerance”

Resume With CARs

Marketing Plan

Professional Skills Analysis

Time Management Skills

Think About Creating a “Plan B”

Networking Skills

Interviewing Skills

Negotiating Skills

Courtesy: San Diego Job Transition Ministry , Pam Bothello, MIS, PMP

Do(s) & Don’t(s):Do(s) & Don’t(s):Manage Your career and job “campaign”

•Get past your unemployed status or “label”•Instead, “You are in between career opportunities”•Instead, “You are in career transition”•Instead, “You are being very selective in choosing your next role, assignment or project”•Remember all of the accolades/kudos you’ve gotten, your LI recommendations, positive comments on performance appraisals.•Give YOURSELF an attitude adjustment right NOW! The glass is half full. Yesterday was yesterday.•Resist the temptation to settle but be prepared to compromise as long as the job fits your values, culture preferences and your talents!

•Don’t: Tell people you are looking for a job. You will discourage them from helping you if they don’t know of jobs. Ask for advice, information, guidance and connections.

Do:Do:Develop Advocates/“Agents” to Refer You

•Educate people about who you are professionally, (your skills, background and knowledge), how you help companies and what companies/industries you are targeting. BE SPECIFIC!

•Select at least 10 contacts. Ensure that they are crystal clear on the above, and ask then to keep an ear to the ground and also endorse you when opportunities arise! Always keep growing your network!

•Keep contacts updated on your status, and pay it forward!

Getting from Here to There

Next Steps & Ideas

© 2011

Getting from Here to There: 4EsGetting from Here to There: 4Es

• Evaluation: Take inventory of your skills and preferences

• Education:– Itemize skills and knowledge … and build upon them

– Auditing/Observing– Apprenticing/Training under others, other On-the-Job Training, Toastmaster’s– Shadowing (Easier if Employed)– Volunteering: Teach/Train/Present, Write an Article or PPT, etc.– Pull Job Postings

• Exposure: Gain more visibility:

– Peer Networks– Professional Associations/Organizations,– Linkedin Groups

• Experience: Take inventory of past experience but research what you need to bridge the gap between where you are today and where you want to be … and pursue opportunities to fill those void.

My Next JobABSOLUTES DESIREDS DON’T

WANTS

Getting from Here to There

Evaluation

© 2011

Evaluation: Skills InventoryADMINISTRATIVE•Adjusted•Administered•Amended•Assisted•Assured/Ensured•Carried out•Categorized•Coordinated•Corrected•Enrolled•Executed•Furnished•Generated•Implemented•Indexed•Initiated•Modified

• Monitored• Organized• Produced• Provided• Retained• Revamped• Revised• Saved• Streamlined• Tracked• Updated

INTERPERSONAL• Advised• Confronted• Cooperated• Facilitated• Greeted• Informed• Interviewed• Participated

COGNITIVE/

PROBLEM SOLVING

•Analyzed•Assessed•Determined•Evaluated•Examined•Identified•Inquired•Investigated•Located•Observed•Obtained•Queried•Researched

INTELLECTUAL•Analyzed•Conceptualized•Evaluated/Assessed

•Identified•Researched

CREATIVE/

RESOURCEFUL•Built•Composed•Conceived•Conceptualized•Created•Decorated•Enhanced•Engineered•Depicted•Designed•Developed•Displayed•Dramatized•Entertained•Illustrated•Innovated•Invented•Scripted•Wrote

QUANTITATIVE/

FINANCIAL•Accelerated•Added•Cancelled•Completed•Controlled•Corrected•Decreased•Diminished•Eliminated•Expanded•Finished•Improved•Increased•Maximized•Optimized•Reduced•Reversed

Evaluation: Skills InventoryINTELLECTUAL

•Abstracted

•Analyzed

•Assessed

•Categorized

•Challenged

•Classified

•Conceptualized

•Discovered

•Evaluated

•Identified

•Questioned

•Re-engineered

•Researched

•Reviewed

COPING

•Endured

•Persevered

•Waited

•Worked under pressure

ORGANIZATIONAL•Amassed•Anticipated•Categorized•Collected•Compiled•Indexed•Managed Time•Organized•Planned•Predicted•Prioritized•Set Priorities•Streamlined•Structured

JUDGEMENT•Analyzed•Appraised•Assessed•Considered•Corrected

• Determined• Edited• Evaluated• Examined• Fired/Terminated• Hired• Inspected• Proofread• Reviewed

LEADERSHIP• Accomplished• Achieved• Acted• Acquired• Approved• Approached• Bought• Built• Challenged• Coached• Co-developed

• Leveraged• Managed/Supervised• Mentored/Motivated• Mitigated• Negotiated• Obtained• Originated• Orchestrated• Oversaw• Purchased• Realized• Re-energized• Re-engineered• Reversed• Revitalized• Set up• Spearheaded• Strategized • Streamlined• Structured• Transformed

• Contracted with• Controlled• Co-planned• Crafted• Created• Delivered• Financed• Delegated• Determined• Developed• Directed• Enhanced• Established• Executed• Expedited• Founded• Guided• Harnessed• Improved• Launched• Led/Rallied

Evaluation: Skills InventoryJob Title•Admin. Asst./Secretary

•Accountant

•Engineer

•Marketing Pro

•Sales Exec/Rep

Skills•Organize, Coordinate, arrange, follow up, document

•Enter, analyze, compare, calculate, file, prepare, track, run reports

•Identify, assess, research, develop, design, code, document

•Create, conceptualize, launch, analyze, coordinate, follow up, forecast

•Generate leads, present, sell/sold, call on, follow up, analyze, forecast, track

Makeover Workshop Exercise: Skills Inventory

• Work independently and compile a list of your skills, knowledge and experience. (10 minutes)

© 2011

Makeover Workshop Group Exercise: Skills Matching/Career Pathing

Some skills are parallel and map to skills required in other jobs, even in other industries. Let’s run through some examples so that you can do this on your own within the next week. (10 minutes)

Alternative ProfessionsPut top-rated skills in Indeed.com or simplyhired.com and

pull postings & list titles on Profile & Target List

Resources

Getting In Touch With Your Needs, Desires, Values, &

Communication Style

© 2011

Personality DriversPersonality DriversAssessment Tools:

•Myers-Briggs Type Indicator® Instrument (MBTI®)The Myers-Briggs Type Indicator (MBTI) assessment is the best known and most trusted personality test available today. From developing more productive work teams to building closer families, the Myers-Briggs test can improve the quality of life for anyone and any organization.

•Myers-Briggs: Strong Interest Inventory:•CPP, Inc. Educational Assessments (MBTI, Strong Interest Inventory)INFJs choosing a major: 1) Usually decide after careful research, but often trust an inner vision 2) Tend to seek work where they can quietly aid in the personal development of people, including their colleagues 3) Found frequently in fields such as teaching, counseling, ministry, science, research, training, and/or development. 

•Merrill and Reid identified four styles which people demonstrate: Drivers, Amiables, Expressives, Analitics

•DISC Behavioral Assessment developed by American psychologist William Moulton Marston in 1920s: Dominant, Influential, Steady, Conscientious (DISC)

• Built on Gallup’s 30 year research on human potential

• 34 Talent Themes

• Talent Theme combinations: 3,546,182http://www.amazon.com/StrengthsFinder-2-0-Upgraded-Discover-Strengths/dp/159562015X (book & on line)

Diane Brown 760-471-2703diane@thetalentjourney.com

Strengths Finder®

• Text and workbooks

• Also available now in teen ad retirement editions

What Color is Your Parachute

Personality DriversPersonality DriversAssessment Tools:

•DISC Behavioral Assessment developed by American psychologist William Moulton Marston in 1920s: Dominant, Influential, Steady, Conscientious (DISC)

 

 

People-focused 

Task-focused

Active, Outgoing

 

Influential 

Dominant

Passive, Internal

 

Steady 

Conscientious

The DISC can be simplified as follows: 

Resumes Tips & Related

Do:Do:• Put your best “stuff” on the top third of your resume. That’s

prime real estate for your most compelling attributes, experience, skills and achievements.

• Consult sites targeted for “mature workers.” – Depending upon whose definition you go by, mature workers can include

candidates over 50 and even candidates over 40. A very content-specific site targeted at mature job seekers is www.internsover40.com

– Visit www.AARP.com regularly for tips on how to get the competitive edge and identify the most “friendly” companies and job sites for more mature workers.

– http://www.aarp.org/work/employee-benefits/best_employers/

• Consult sites targeted for what YOU are targeting and Laser-Focused LinkedIn Groups. – Go to “Groups” then “”Group Directory” and type in a keyword and specify other

criteria. Signe up for a weekly direct, unless you plan to scour each group a min. of 2-3 x per week.

– Reach out to group members that are/were with companies you are targeting or HR contact (or get connected through a network connection)

– Start (or respond to) Group Discussions to gain Visibility– Connect to search firms and summarize your elevator pitch for future openings.

Do:• Spell check and proofread your resume and

all submission, including emails! – You are making an impression, even in your email. Take the time to spell check and also check content and context.

• Proofread backwards aloud in addition to doing a spell check.

• If possible, have others check your communications, especially when you are applying for jobs for which writing abilities are critical.

• Select the right verbs– Use the active tense (e.g., “write” or “conduct”) for current tasks

and the past tense (e.g., “wrote” or “conducted”) for former tasks or completed achievements. – Pick verbs that CLEARLY, ACCURATELEY, and COMPLETELY describe your skills and add power. – Use multiple verbs in the same bullet to add dimension

to each ask and paint a picture of who you are professionally. (Use “Verbs Matter” List)

Key Words are Now Key“Inundated by resumes from job-seekers, employers have increasingly relied on digitizing job-seeker resumes, placing those resumes in keyword-searchable databases, and using software to search those databases for specific keywords that relate to job vacancies. Most Fortune 1000 companies, in fact, and many smaller companies now use these technologies.

In addition, many employers search the databases of third-party job-posting and resume-posting boards on the Internet. Pat Kendall, president of the National Resume Writer’s’ Association, notes that more than 80 percent of resumes are searched for job-specific keywords.”

by Katharine Hansen, Ph.D. Tapping the Power of Keywords to Enhance Your Resume's Effectiveness

Note: This article is a preview of a chapter from the book, Words to Get Hired By: The Jobseeker's Quintessential Lexicon of Powerful Words and Phrases for

Resumes and Cover Letters, the first e-book published by Quintessential Careers Press.

• Challenge: Due to a new regulatory directive, this prompted the need to relabel 750 product labels (200 International and 550 Domestic).

• Action: Organized list of product codes, identified key team members and stakeholders, defined a process.

• Result: Successfully rebranded 200 International sets by the 3/21/10 regulatory deadline, and placed remaining 550 in queue.

Building CARs

• Result: Rallied cross-functional domestic and International teams to collaborate on/outline process to successfully renumber 250 product SKUs to comply with MDD/REACH initiatives within the eight-month timeframe/deadline.

• Result: Identified, organized and prioritized full list of International and domestic codes and gained consensus on a systematic process to rebrand sets within regulatory guidelines and prescribed timeframes that worked for all constituents.

• Result: Orchestrated and facilitated weekly meetings to track progress and address issues and assigned assigned ownersowners to be accountable for action items within designated timeframes.

Multiple CARs from One Responsibility

C.A.R.s = PROOF

Source: San Diego Job Transition Ministry, Pam Bothello, MIS, PMP

Resume Workshop Exercise: CAR

• Work independently to come up with at least one CAR.

• Challenge: What was the business problem you were faced with?

• Action: What specific things did you do to address it? (Use the verb list!)

• Result: What was the outcome (or outcomes)?

New Career Roadmap:New Career Roadmap:• What are the 3-5 specific actions you will take in the next 7-10

days to get on track?

1.

2.

3.

4.

5.

Key Career Makeover Take-Aways

Closing Comments:(Cont’d)

• Make sure that the activities you engage in produce results.

Networking Activities (80/20 rule, but 70/30 works, too!)• Attending networking meetings/breakfast clubs, industry events,

mixers, etc.

• Calling or meeting with former/current colleagues, search firms, and others referred to you

• Attending industry events, mixers

• Search engine and Linkedin People Search or Company Search

• Networking with friends, family or neighbors (includes informally networking at parties and family functions

• If available, ask for new “On-the-Job “ experience opportunities

(specific assignments that give you skills and skills)

•Join professional organizations, associations and targeted LinkedIn groups

•Volunteer

Closing Comments:(Cont’d)

• Make sure that the activities you engage in produce results.

• Resume Building/Refinement/Customization & Cover Letters (5%)• Researching Jobs on the Internet (10%)• Other activities:

– Sending out resumes (exploratory, blind, direct response)Sending out resumes (exploratory, blind, direct response)

– Attend Networking and Netweaving events and otherwise get Attend Networking and Netweaving events and otherwise get yourself out there at free or low-cost workshops, alumni yourself out there at free or low-cost workshops, alumni association events, community groups, professional associations, association events, community groups, professional associations, charitable causes, etc.charitable causes, etc.

– On telephone screening calls or telephone or face-to-face On telephone screening calls or telephone or face-to-face interviewsinterviews

• Other activities: Review and leverage handouts provided• Pull job postings of jobs you’d like (realistic ones and ”wish

list” ones)

Landing a job that meets your needs, capitalizes on your strengths and pays the bills.

Our Goal is to Help You Reach Yours

Q & A________Thank You

… and now, a message from our lawyers

Please note that the statements made herein are strictly the opinions of the presenter based on years of experience in the field. They are intended to provide general guidance to job seekers as individual circumstances may vary. Neither the presenter nor any organization the presenter is affiliated with warranties any of the information.

No portion of this presentation or handouts may be reproduced or otherwise used for commercial purposes or for any business reason without the express permission of the owner.

BiographyMarissa Marsala is the manager of a pro bono group on www.linkedin.com: Employer & Candidate Connection (ECC) and the founder of a company bearing the same name, which serves three job-related types of clients.

– ECC Linkedin pro bono Group: Serves as an online meeting place for job seekers and businesses (employers & search firms) to post and apply for jobs. Job seekers can take advantage of a wide variety of free career advice/resume advice, networking tools and tips, as well as apply to jobs.

– ECC Consultancy: Provides individualized job seekers support and traditional and contingency search firm services for both employers and search firm partners. The consultancy serves job seekers, employers and search firms.

Credentials: Well-networked and uniquely qualified: Expert marketer of 15+ years and former HR management professional of 12+ years. Blend both to assist clients.– Help job seekers facilitate career “makeovers” by guiding, marketing,

coaching, and preparing individuals for the next step in their careers– Assist both search partners and employers with traditional contingency and a

la carte sourcing and screening services at affordable prices.

Marissa E. Marsala, Founder & CEO

Office: 858-768-9001

Fax: 858-350-9874

marissa@TheECC.com

www.TheECC.com