it’s what’s on the inside campaign brand guidelines

I T ’ S W H A T ’ S O N T H E I N S I D E C A M PA I G N

OC TOB E R 2 0 2 1

Brand Guidelines

V O S S . I T ’ S W H A T ’ S O N T H E I N S I D E - C A M PA I G N B R A N D G U I D E L I N E S - 2 0 2 1 PA G E 2

Known for its sleek, beautiful exterior, VOSS represents perhaps the most iconic and recognizable water bottle ever. That beauty on the outside reflects the beauty of what is on the inside of every bottle of VOSS Water. With a history rooted in the impeccable quality of an incredibly pure-tasting water born in Norway, as VOSS expands its product line to offer a range of water products to suit your everyday needs, the high standard of premium quality within remains unchanged. From naturally pure, crisp, refreshing water to the finest sparkling around to the VOSS+ line of water that works harder for you, we encourage people all over the world to continue to admire VOSS for its outer beauty but to also appreciate it for what’s on the inside.

V O S S . I T ’ S W H A T ’ S O N T H E I N S I D E


T A B L E O F C O N T E N T S

VOSS Logo and Lockup

VOSS Logo Lockup, 5

VOSS Logo Standalone, 11

Campaign Branding

Typography, 15

Color Palette, 16

Key Images, 17

International Campaign Branding

.......................... 4

............................... 14

...... 25

VOSS+ Branding

Logo, 28

Logo and Descriptor, 32

Logo Color Palette, 34

Logo and Product Logo Lockup, 35

Logo Product Specific Info, 38

Key Images, 41

Product and Campaign Copy

Key Messaging, 53

Romance Copy, 55

URL, Social Media and Legal Lines, 57

.................................... 27

.............. 52

VOSS Logo and Lockup


Primary use campaign logo. Should also be used in wide spaces (eg: shelf talkers and 728x90 digital banners).

Horizontal logo minimum width:

300 pixels

4.2 inches

10.6 centimeters

For tall and square shaped spaces and all small spaces as it allows for a bigger more legible tagline (eg: social media profile photo and 160x600 digital banners).

Stacked logo minimum width:

100 pixels

1.4 inches

3.5 cm

Horizontal

Vertical


L O G O L O C K U P

No matter which logo lockup you use, it should always be a minimum of one “V” space from the edge of its container or any other text / icon on the page. It should always be centered within a container.

When used as a headline, the horizontal version is preferred and when used as a sign off in the bottom right bottom right corner, follow the minimum size guidelines on page 3 to determine which version to use.

Container


L O G O L O C K U P U S A G E

RGB: 124 126 130

HEX: 7C7E82

CMYK: 45 32 27 12

PMS: Cool Gray 7 C

RGB: 159 191 220

HEX: 70ACDE

CMYK: 38 12 2 0

PMS: 2708 C

On WhiteWhen the logo is used on a white background, there is an option to use either gray or color lockups. No matter what the lockup, the tagline color will always be the equivalent color of the VOSS logo at 70% opacity.

Or use the darker gray tothe left at 70% opacity.

Or use the darker blue tothe left at 70% opacity.

RGB: 80 82 87

HEX: 505257

CMYK: 57 42 38 27

PMS: Cool Gray 10 C

RGB: 112 172 222

HEX: 70ACDE

CMYK: 54 20 0 0

PMS: 2142 C


L O G O C O L O R

On ColorLogo lockup should only be approved on campaign colors, the main campaign colors are shown to the right.

When the lockup is placed on a color, the VOSS logo should be 100% white and the tagline should be white at a 70% opacity.

STILL

FLAVORED

VITAMIN D

SPARKLING

AQUAMIN

COLLAGEN


L O G O C O L O R

This font is for the tagline and also used in the creative campaign. When used in all-caps such as the tagline, it should have a letter spacing of 100 em.

https://fonts.adobe.com/fonts/proxima-nova

Proxima Nova Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghi jklmnopqrstuvwxyz


L O G O L O C K U P T Y P O G R A P H Y

Logo lockup should never be shown so close to the edge of a container, especially when using the color-block “V.”

See page 6 for usage guides within a container.

Logo lockup should never be shown in gray on a colored background.

See page 5 for usage guides on color.

Logo lockup should not be placed over a busy image where the legibility isn’t clear.

The logo lockup should not be altered from the approved orientations. In other words do not re-break or re-align the logo with the tagline.

See page 3 for approved lockups.

Improper Usage

V O S S . I T ’ S W H A T ’ S O N T H E I N S I D E - C A M PA I G N B R A N D G U I D E L I N E S - 2 0 2 1 PA G E 1 0

L O G O L O C K U P U S A G E

Standalone logo should only be used:

• As a tertiary option when a single letter of the tagline is smaller than the specified minimum.

Under: Digital: 6.5 pixels high Print: 0.17 inches high

• When tagline becomes illegible due to specific media types (eg: small embroidery on a polo).

• On deliverables with more than a year exposure that cannot be easily switched out (eg: packaging).

• When specifically requested.

* Use of standalone logo does not need to be within a container.

The standalone logo should always be a minimum of one “V” space from all other elements

Limited Use

Clearance


S T A N D A L O N E L O G O

On Color (Or Black)

On Light Colors

On White

*Use of logo in black is discouraged, but allowed if vendor requires a one color black logo.

Approved Colors

Color Usage

RGB: 80 82 87

HEX: 505257

CMYK: 57 42 38 27

PMS: Cool Gray 10 C

RGB: 112 172 222

HEX: 70ACDE

CMYK: 54 20 0 0

PMS: 2142 C

RGB: 255 255 255

HEX: FFFFFF

CMYK: 0 0 0 0

White


S T A N D A L O N E L O G O C O L O R

Logo should always be legible, do not place a white logo on a light colored background or a gray logo on a dark background.

Logo must always use an ® and it must not be moved from its original position.

Logo should not be placed over a busy image where the legibility isn’t clear.

Never warp logo and never place logo at an angle other than fully vertical or fully horizontal.

Improper Usage


S T A N D A L O N E L O G O U S A G E

Campaign Branding


https://fonts.adobe.com/fonts/proxima-nova

Proxima Nova Bold

U S E D F O R H E A D L I N E S , A L L- CA P S , 1 3 0 E M ( S E C O N DA RY CA L LO U TS T R AC K I N G 1 5 5 E M )


Proxima Nova Extra Bold

U S E D F O R N E W / O F F E R C A L L O U T S , A L L- C A P S , 1 5 5 E M


Proxima Nova Medium

USED FOR EMPHASIS BODY COPY, ALL-CAPS, TRACKING 70 EM


Proxima Nova Semi bold

USED FOR SOCIAL MEDIA AND URL, ALL-CAPS, TRACKING 70 EM


Proxima Nova Regular

Used for blocks of body copy, Sentence case, Tracking 0-50 em

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghi jk lmnopqrstuvwxyz

T Y P O G R A P H Y - T Y P E F A C E S


RGB: 112 172 222

HEX: 70ACDE

CMYK: 54 20 0 0

PMS: 2142 C

RGB: 156 196 232

HEX: 9CC4E8

CMYK: 37 12 0 0

RGB: 0 167 181

HEX: 00A7B5

CMYK: 77 2 21 1

PMS: 7710 C

RGB: 191 77 165

HEX: BF4DA5

CMYK: 29 86 4 0

PMS: 2353 C

RGB: 106 187 105

HEX: 6ABB69

CMYK: 61 2 79

PMS: 2256 C

RGB: 243 208 62

HEX: F3D03E

CMYK: 0 10 80 0

PMS: 129 C

Still

*When representing the general VOSS brand the Still Blues should always be the default color.

PRIMARYCOLORS

SECONDARYCOLORS

GRADIENT

Consists of primary and secondary colors

Sparkling RaspberryRose

LimeMint

LemonCucumber

RGB: 120 196 207

HEX: 78C4CF

CMYK: 51 4 18 0

RGB: 217 156 204

HEX: D99CCC

CMYK: 12 45 0 0

RGB: 194 224 158

HEX: C2E09E

CMYK: 26 0 48 0

RGB: 255 242 184

HEX: FFF2B8

CMYK: 1 2 34 0


S T I L L A N D S PA R K L I N G C O L O R PA L E T T E

S T I L L K E Y I M A G E S

Print Larger format example DigitalSmaller format example

When representing the general VOSS brand the Still bottle should always be used the default product.


Print Larger format example DigitalSmaller format example


S PA R K L I N G K E Y I M A G E S

Fruit ImagesShould only be used in lockups where there is room to accommodate all three flavors, or if a flavored product is being shown individually.

Print Larger format example

Digital Smaller format example


F L A V O R E D S PA R K L I N G K E Y I M A G E S

S T I L L A N D S PA R K L I N G L A Y O U T C O M P O N E N T S

Product PedestalSecondary Callout VOSS What’s Inside

Logo Lockup

Background V imagery (or pattern)Headline

Headline and secondary callout are left justified.

Legal NoteLegal is in lower left corner, small and discrete without being illegible. No smaller than 6 point in print, 8 point in digital.

Space between headline and secondary callout should have visible space between the lines. They should always appear as two distinct elements.

Centered bottle, V shape background, and pedestal.

STILL BACKGROUND

SPARKLING BACKGROUND

FLAVORED SPARKLING BACKGROUNDS

Social media and URL placement


STILL HORIZONTAL DIGITAL BANNER STILL COLD BOX CLING

STILL CASE HANGER

SPARKLING HORIZONTAL DIGITAL BANNER


A D D I T I O N A L S T I L L A N D S PA R K L I N G L A Y O U T E X A M P L E S

Never mix still and sparkling color palettes.

Never show headlines or secondary callouts in lower or mixed case, they should always be upper case.

Never mix colors within the sparkling creative.

If multiple sparkling flavored products are used together only sparkling blue color palette should be used.

Never use different background pattens from what is provided.

Improper Usage

NATURALLYPure for a crisp,refreshing taste

All layouts should include a background V element.

When using secondary still callout legal line must be present.


S T I L L A N D S PA R K L I N G U S A G E

V O S S F A M I LY K E Y I M A G E

VOSS Family Key Image

This execution should be used when VOSS family* of products are featured.*VOSS family of products meaning showing multiple products lines at once - Still, Sparkling, Flavored and/or Plus)


MOBILE LAYOUT

HORIZONTAL DIGITAL BANNER

RGB: 79 161 207

HEX: 54FA1CF

CMYK: 66 23 5 0

RGB: 71 181 219

HEX: 47B5DB

CMYK: 64 9 7 0

RGB: 51 217 227

HEX: 33D9E3

CMYK: 59 0 17 0


A D D I T I O N A L V O S S F A M I LY C O L O R & L A Y O U T E X A M P L E S

VOSS Family Gradient

Layout Examples

International Campaign Branding


Water ClassificationThe water classification is “Natural Mineral Water” for Still internationally.

Note: Bottle is 100% rPET, Still creative stays the same, only bottle image changes.


B R I T A I N A N D E U 1 0 0 % r P E T S T I L L K E Y I M A G E S

VOSS+ Branding


The standalone logo should always be a minimum of one “V” space from all other elements.

Clearance & SpacingMinimum Size:Digital:

80 pixels wide

Print:

1.4 inches wide

3.5 cm wide

Space between VOSS and + is equal to the arm of the + sign.

+ is centered vertically to VOSS Logo.


V O S S + L O G O

On WhiteFull Color

2 Color

1 Color

On Dark ColorFull Color

2 Color

1 Color


V O S S + L O G O C O L O R

RGB: 237 148 143

HEX: ED948F

CMYK: 3 51 35 0

RGB: 247 214 102

HEX: F7D666

CMYK: 3 13 71 0

RGB: 97 196 214

HEX: 61C4D6

CMYK: 57 2 15 0

VOSS Logo

+ Sign

RGB: 80 82 87

HEX: 505257

CMYK: 57 42 38 27

PMS: Cool Gray 10 C

RGB: 255 255 255

HEX: FFFFFF

CMYK: 0 0 0 0

White

ON WHITE ON DARK COLOR

PRIMARY COLORS SECONDARY COLOR*

RGB: 124 126 130

HEX: 7C7E82

CMYK: 45 32 27 12

PMS: Cool Gray 7 C

*Only when 4 color is not an option.

ON WHITE OR DARK COLOR


V O S S + L O G O C O L O R S

Logo should always be legible, do not place a white logo on a light colored background or a gray logo on a dark background.

Never alter the position of the + sign.

Logo should not be placed over a busy image where the legibility isn’t clear.

Never warp logo and never place logo at an angle other than fully vertical or fully horizontal.

Improper Usage


V O S S + L O G O U S A G E

Single Line Descriptor Stacked Descriptor

WAT E R T H AT WO R K S H A R D E R F O R YO U WAT E R T H AT WO R K S H A R D E R F O R YO U

WAT E R T H AT WO R K S H A R D E R F O R YO UWAT E R T H AT WO R K S H A R D E R F O R YO U

WAT E R T H AT WO R K S H A R D E R F O R YO U Space between VOSS+ logo and descriptor is equal to 1.5X the single line height of the descriptor (Same rule applies for stacked descriptor lockup).Logo and descriptor are always centered.

Spacing

Descriptor Typography Proxima Nova boldAll-caps,Tracking 130


V O S S + L O G O A N D D E S C R I P T O R L O C K U P

Never show descriptor in anything other than all-caps.

Never show descriptor above VOSS+ logo.

Never stack descriptor in any way other than the two examples shown in previous page.

Never abbreviate descriptor, it should always be used in full.

Improper Usage

Wa t e r t h a t w o r k s h a r d e r f o r y o u

WAT E R T H AT WO R K S H A R D E R F O R YO U

WAT E R T H AT WO R K S H A R D E R F O R YO U

WAT E R T H AT WO R K S H A R D E R


V O S S + L O G O A N D D E S C R I P T O R U S A G E

RGB: 157 212 205

HEX: 9DD4CD

CMYK: 38 1 22 0

RGB: 80 194 189

HEX: 50C2BD

CMYK: 63 0 31 0

RGB: 250 162 31

HEX: FAA21F

CMYK: 0 42 98 0

RGB: 43 91 169

HEX: 2B5BA9

CMYK: 90 71 0 0

RGB: 242 177 176

HEX: F2B1B0

CMYK: 2 36 21 0

RGB: 0 176 151

HEX: 00B097

CMYK: 76 3 43 0

RGB: 255 152 0

HEX: FF9800

CMYK: 0 39 100 0

RGB: 44 79 153

HEX: 2C4F99

CMYK: 94 78 8 1

RGB: 240 148 145

HEX: F09491

CMYK: 0 49 28 0

RGB: 44 79 153

HEX: 2C4F99

CMYK: 94 78 8 1

PMS: 2146 C

RGB: 0 176 151

HEX: 00B097

CMYK: 76 3 43 0

PMS: 2400 C

RGB: 255 152 0

HEX: FF9800

CMYK: 0 39 100 0

PMS: 2013 C

RGB: 240 148 145

HEX: F09491

CMYK: 0 49 28 0

PMS: 2339 C

All Plus

PRIMARYCOLORS

SECONDARYCOLORS

GRADIENT

For digital use only

Aquamin Vitamin D Collagen

RGB: 103 210 223

HEX: 67D2DF

CMYK: 49 0 7 0

PMS: 3105 C

RGB: 255 209 0

HEX: FFD100

CMYK: 0 5 100 0

PMS: 109 C

RGB: 229 85 79

HEX: E5554F

CMYK: 0 79 64 0

PMS: 2348 C


V O S S + C O L O R PA L E T T E

Horizontal

Stacked

For use on product-specific creative, or infographic creative.


V O S S + L O G O A N D P R O D U C T L O G O L O C K U P

On White On Dark Color

Full Color (2 Color) Full Color (2 Color)1 Color 1 Color

Color Use

Spacing

Height of product name should be the same height as the VOSS logo.

Space between + and product name should be one letter length.

123456

VOSS Logo should be 2/6 height of full stack height.

Space between first and second line should be 1/6 of the full stack height.


V O S S + L O G O A N D P R O D U C T L O G O L O C K U P C O L O R & S T R U C T U R E

Never show product name in anything other than all-caps.

In stacked lockup + sign should always come directly after VOSS logo, not in front of the product name.

Logo lockup should not be placed over a busy image where the legibility isn’t clear.

Aquamin must always use an ® and it must not be moved from its original position.

Improper Usage


V O S S + L O G O A N D P R O D U C T L O G O L O C K U P U S A G E

Product Benefit

Product Icon

Product Info


V O S S + P R O D U C T - S P E C I F I C I N F O

AquaminProductBenefit

Vitamin D & Collagen

Product Flavor

Proxima Nova Semi boldSentence Case,Tracking 0 em

Product Ingredient

Proxima Nova boldAll-caps,Tracking 70 em

*PER BOTTLE should always be a few points smaller than the product ingredients.

Proxima Nova boldAll-caps,Tracking 140

Proxima Nova boldAll-caps,Tracking 155 em


V O S S + P R O D U C T - S P E C I F I C I N F O , T Y P O G R A P H Y

Improper UsageBenefit should always be legible, do not place white copy on a light colored background or a gray copy on a dark background.

Never use all-caps for Aquamin info. This should always be shown in sentence case.

Never have product benefit above or before the product name.

Never show product name or icon without + sign.

Improper UsageAquamin must always use an ® and it must not be moved from its original position.

Never abbreviate words unless given specific instruction to do so.


V O S S + P R O D U C T - S P E C I F I C I N F O U S A G E

V O S S + L I F E S T Y L E - F O C U S E D K E Y I M A G E S

Lifestyle-Focused Key ImagesAQUAMIN CREATIVE

VITAMIN D CREATIVE COLLAGEN CREATIVE


V O S S + L I F E S T Y L E - F O C U S E D L A Y O U T C O M P O N E N T S

“NEW” flag to be used until January 2022.

Product InfoAlways left justified.


VOSS What’s Inside LockupIf the space permits, lockup should always be included as a kind of sign off.

Headline consists of:VOSS+ product lockup and product benefit.

Where possible, flag copy, flag and bottle should be centered.



Never mix product color palettes.

Never show headlines or secondary callouts in lower or mixed case, they should always be upper case (unless otherwise specified).

Never switch primary and secondary colors other than shown.

Never show VOSS+ Product without the product benefit.

Improper UsageNever use different lifestyle photography from what is provided.

Never show multiple + product lines on these key visuals. They are all specifically designed for their specified product.


V O S S + L I F E S T Y L E - F O C U S E D L A Y O U T U S A G E

V O S S + I N F O G R A P H I C K E Y I M A G E

Infographic Key Image


V O S S + I N F O G R A P H I C L A Y O U T C O M P O N E N T S


Bottle Order: Should always be (left to right)

1. Aquamin

2. Vit D

3. Collagen


VOSS What’s Inside LockupIf the space permits, lockup should always be included as a kind of sign off.

Each product’s section involves the following:

1. Product Logo

2. Product Benefit

4. Product Info*

3. Product Icon*

*If space is available

Headline Consists of:VOSS+ logo and logo descriptor.

Product info section



BASE WRAP

COLD BOX CLING CASE HANGER


A D D I T I O N A L V O S S + I N F O G R A P H I C L A Y O U T E X A M P L E S


Never show headlines or secondary callouts in lower or mixed case, they should always be upper case (unless otherwise specified).

Never switch VOSS logo lockups. Hierarchy is VOSS+ first on any VOSS+ creative if room.

Never show bottles in any order other than Aquamin, Vit D, Collagen.

(left to right)

Improper UsageNever show product info without also showing product benefit.

Never introduce lifestyle photography into the infographic creative.


V O S S + I N F O G R A P H I C L A Y O U T U S A G E

V O S S + P R O D U C T - F O C U S E D K E Y I M A G E S

Product-Focused Key Images

AQUAMIN CREATIVE VITAMIN D CREATIVE COLLAGEN CREATIVE ALL VOSS+ CREATIVE


V O S S + P R O D U C T - F O C U S E D L A Y O U T C O M P O N E N T S

Product Pedestal Product Logo and Product Descriptor

VOSS+ and Logo Descriptor lockup

Background V Imagery (or pattern)

Centered bottle, V shape background, and pedestal.

ALL VOSS+ BACKGROUND

AQUAMIN BACKGROUND

VITAMIN D BACKGROUND

COLLAGEN BACKGROUND



All VOSS+ Bottle Image When shown together should be in chevron pattern and should always be (left to right).

1. Aquamin 2. Vit D 3. Collagen


HORIZONTAL DIGITAL BANNER

SQUARE FORMAT DIGITAL BANNER


A D D I T I O N A L V O S S + P R O D U C T - F O C U S E D L A Y O U T E X A M P L E S


Never show product logo without product benefit.

Never mix product background V’s. Each background is specifically designed to fit the use of each product.

Never introduce lifestyle photography into the product focused creative.

Improper UsageNever show bottles in any order other than Aquamin, Vit D, Collagen.

(left to right)

Never show product descriptors, VOSS+ logo descriptor, or any CTA buttons in lower or mixed case.


V O S S + P R O D U C T - F O C U S E D L A Y O U T U S A G E

Product and Campaign Copy


Still

Headline:

Naturally Pure For A Crisp, Refreshing Taste

Secondary:

VOSS Is One Of The World’s Purest Bottled Waters*

Legal line must be present with above statement:

*Less Than 45 Parts Per Million Total Dissolved Solids

Sparkling

Headline:

The Finest Sparkling Around

Secondary:

Delicate Bubbles For A More Refined Taste

Flavored Sparkling

Headline:

The Most Flavorful Sparkling Around

Secondary:

Guilt-Free Flavor

Sustainability Message

VOSS maintains a strong commitment to sustainabili-

ty focusing on package optimization, carbon footprint

reduction, and water stewardship. A priority is reducing

plastic with significant reductions in the amount used in

each bottle and a commitment to expand use of recy-

cled PET across the VOSS portfolio including our new

VOSS+ items available in 100% rPET bottles.

*Note: Starting in 2022, VOSS Still 500ml and 850ml

will be 50% rPET in the United States, and we will

continue with our 800ml and 375ml glass. In the EU

and Great Britain, VOSS Still water will be exclusively

glass or 100% rPET.


K E Y M E S S A G I N G

VOSS+Descriptor:

Water That Works Harder For You

Required copy for POS:

Electrolytes added for taste

VOSS+ AquaminProduct Benefit:

VOSS+ Aquamin For Optimal Hydration

Product Info:

A unique multi-mineral complex consisting of calcium,

magnesium plus 72 trace minerals. With a blend of trace

minerals and electrolytes for the active and on-the-go.

VOSS+ Vitamin DProduct Benefit:

VOSS+ Vitamin D To Help Feel Your Best

Product Info:

50% Recommended Daily Value of Vitamin D per bottle

+Citrus Fruit Essence

Additional Copy:

No calories or sweeteners

Bottle is 100% recycled PET

VOSS+ CollagenProduct Benefit:

VOSS+ Collagen To Help Look Your Best

Product Info:

10g of Collagen Per Bottle

+Berry Fruit Essence

Additional Copy:

Get 10g of collagen per bottle to help you look your

best with this smooth, great-tasting water while also

hydrating your body.

40 Calories per bottle, no sweeteners added

Bottle is 100% recycled PET


K E Y M E S S A G I N G - V O S S +

Still Examples:

VOSS Still has been loved for over 20 years for its nat-

urally pure, crisp refreshing taste from a pristine natural

source. Available in both our original glass bottle as well

as two sizes of PET plastic making VOSS the perfect

companion for wherever your day takes you.

Make every day feel like a day at the spa with your own

VOSS Water fruit infusions. The elegant design and

unique wide-mouthed bottle make our VOSS Still bot-

tles perfect for infused water combinations. For maxi-

mum flavor, refrigerate for up to 12 hours before con-

suming. And share your creations with us on Instagram

– we could all use some extra inspiration!

Sparkling Example:

Pure, low in minerals and incomparable in taste. Its deli-

cate bubbles enhance the many flavors of your favorite

foods, including seafood, fruit and chocolate to help

liven up any meal.

Flavored Sparkling Full Line Example:

Vibrant and unique flavor combinations without the

calories, artificial sweeteners or unhealthy additives.

Incredibly satisfying on their own and also as a mixer for

cocktails or mocktails.

Raspberry Rose Example:

There is something about tart and sweet raspberries

and fragrant rose that just complements each other.

Sweetly exotic without any of the guilt, this is the best

combination to come around since roses and choc-

olate but with no calories, sugar, artificial ingredients

or sweeteners. Enjoy alone or perfect as a mixer for a

mocktail or cocktail.

Lime Mint Example:

Our lime mint infused sparkling tastes like summer… Tart

lime flavor cut with refreshing mint will take you away to

your warm weather utopia. Guilt-free flavor meant to en-

joy all year long with no calories, sugar, artificial ingredi-

ents or sweeteners. (It also works great as a mixer for a

mean skinny mojito!)

Lemon Cucumber Example:

Like a trip to the spa in a bottle, our lemon and cucum-

ber infused sparkling water will transport you to that

moment of zen no matter where you are. Guilt-free fla-

vor you can enjoy every day with no calories, additives

or sweeteners. (Also great as a cocktail or mocktail to

wind down your day in the best way possible.)


R O M A N C E C O P Y

VOSS+ Full Line Example:

Water that works harder for you, the VOSS+ line of pre-

mium functional water gives you a little something “ex-

tra” for your everyday life to help optimize your health

and wellness. Proudly available in 100% recycled PET

bottles as part of our ongoing commitment to

sustainability.

VOSS+ Aquamin Example:

Enhanced with Aquamin® for optimal hydration. Aqua-

min® is a unique multi-mineral complex sustainably

sourced from the coastal seas of Iceland, consisting of

74 trace minerals and electrolytes for a refreshing taste

and optimal hydration. Perfect for the active and on-the-

go. Bottle is 100% recycled PET.

You know those days. Tough workout at the gym.

Back-to-back meetings all over town. Hot day in the

sun. Sometimes we need a little bit extra to get that

hydration our bodies crave. With VOSS+ Aquamin, get

the same crisp refreshing taste you love but with a trace

amount of minerals and electrolytes* to help take

you farther.

VOSS+ Vitamin D Example:

The best source for getting your Vitamin D fix is to

spend time in the sun, but that’s not always possible

and even when we do, use of sunscreen to protect

the skin can diminish the benefits. We like to think of

VOSS+ Vitamin D as an extra insurance policy to ensure

we are getting what we need packaged in a ready-to-

go delicious citrus-infused bottle.

VOSS+ Collagen Example:

Do you know that the body starts to lose collagen as

early as in our 20’s? Yes, really! Since collagen supports

healthy, hydrated and youthful skin, it’s really never too

soon to start thinking about how to replenish. VOSS+

Collagen is an easy (and refreshingly delicious) way to

incorporate collagen into your everyday life – just grab

it and go.


R O M A N C E C O P Y - V O S S +

VOSSWATER.COM

Required on all materials.

Brand Hashtags: #VOSS #VOSSWATER #VOSSWORLD

URL Social Media Handles

Hashtags

Legal Line®VOSS of Norway AS All Rights Reserved 2021

VOSS legal line must be present on one side or screen of all deliverables.

Approved Typefaces: Proxima Nova and Helvetica Condensed

Font size should not be smaller than 6pt.

Instagram icon and handle is required on all print materials. Facebook and Twitter icons and handles should be included if there is enough room. Not required on out-of-home applications.

Social media icons should always be present with handles.

Instagram: @VOSSWORLD

Facebook: /VOSSWORLD

Twitter: @VOSSWATER


U R L , S O C I A L M E D I A , A N D L E G A L L I N E S

it’s what’s on the inside campaign brand guidelines

Documents