It’s Your Time To ShineArgan Oil Launch Social Media:

Twitter & Facebook Activity

It’s Your Time To Shine: Social Media

• Objectives– Raise awareness of launch of Creme of Nature

with Argan Oil– Support traditional PR launch activities– Increase Twitter following and Facebook

engagement/interactions– Seed sampling with consumers and bloggers

It’s Your Time To Shine: SM Tactics

• Host a Blogger GoToMeeting/Conference Call• Influence Bloggers to break news first on the

web with editorial and giveaways• Host “It’s Your Time To Shine” Twitter Giveaway• Retweet on Twitter and updates on Facebook

Blogger posts and news • Distribute multi-media news release to fuel buzz on social platforms

Blogger and Online Coverage: Pre-Announcement

Immediately following the GoToMeeting with Bloggers, Creme of Nature received coverage from

• Brown Bombshell Beauty• Glitter Gloss Garbage• Cublicle Chick• The Anti Hair Slave• Soulful Beauty

It’s Your Time to Shine Creme of Nature with Argan Oil Twitter ResultsThe contest: Two ways to win! Every 50 followers who follow @CremeofNature on Twitter will receive a Creme of Nature with Argan Oil Shine Pack. http://bit.ly/CONwithArganOilCurrent followers, answer Creme of Nature Trivia to be randomly selected to win. http://bit.ly/CONwithArganOil

Increased followers by 22% in two weeks (from 860 to 1050 )•Winners fueled positive buzz of products as they were first to try and rave about it.• @CremeofNature tweeted an average of 20 times a day to stir interest.•210 clicks on links to terms and conditions.•Conversion was successful. Followers understood and adjusted behavior, participating in trivia and following and retweeting in order to win.•Supported TweetUp by engaging in and monitoring chatter from the event, posting photos

Top Referrers ?                     

Creme of Nature with Argan Oil Multi-Media News Release

Nearly 40 million impressions!

•Several downloads of photos and video on blogs.•Incredibly buzz on Twitter with hundreds of tweets and retweets still ongoing• See Media Tracker for details•See PRN MultiVu report for more stats•Product family photo picked up in New York Times Square and moved across the news wire•Essence staffer reported seeing it in real life

Facebook Support/ StatsFan base climbed to 1989, and interactions spiked at 75 in one day, for an all-time high

•Engagement spiked throughout the launch•Highest engagement the week of the launch•Updates supported everything from the teasers to desk-side briefings with photos and videos•Shared all coverage from blogs•Marketed the Bronner Brother activities and Tweet Up

It’s Your Time To ShineArgan Oil Launch Social Media:

Twitter & Facebook Activity