itsma marketing excellence awards 2012 winners
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ITSMA Recognizes Best in Class Marketing Programs with its 2012 Marketing Excellence Awards BT, Capgemini, Cisco, Dell, Deloitte, DocuSign, IBM, Infosys, Microsoft, Optum, and Tata Consultancy Services are recognized as B2B Marketing Leaders across six categories. An international jury of marketing executives and experts selected the winners based on excellence in situation analysis, innovation, program execution, and business results. The awards honor excellence at two levels: diamond and gold.TRANSCRIPT
ITSMA Marketing Excellence
to the 15th Annual
Award Program
© 2012 ITSMA. All Rights Reserved. 2
Let’s take a trip back to
1998 when it all began
© 2012 ITSMA. All Rights Reserved. 3
1998
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ITSMA 1998 Services Marketing Excellence Awards
Promote and recognize excellence
in services marketing practices
Established to recognize the
leaders, the innovators,
the pioneers, and best performers
Focus on four high-impact areas
that represent services marketing
excellence
© 2012 ITSMA. All Rights Reserved. 5
Creating, Sustaining, & Harvesting
Customer Loyalty
1998 Services Marketing Areas of Excellence
Market Selection
& Development
Pricing for
Value & Profit
Anticipating & Responding
to Competition
Building Market
Awareness & Preference
New Services
Development
Leveraging Sales Channels
S TA F F E X C E L L E N C E
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Categories of Recognition from the 1998 Marketing Excellence Awards
New Service Innovation HP (Rapid/3 SAP Implementation Service)
Communications Impact EDS (Sports Event Delivery)
Sales Effectiveness HP (Leasing Laser Printers)
Staff Excellence IBM (Professionalize Services Marketing)
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Since 1998, we’ve included a number of different categories
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And there have been many Award winners
FOR
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The Award logo has also changed
2006 1998
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The ITSMA Marketing Excellence Awards Program
continues to
Maybe next year
we’ll add your
organization’s name to the list of
MEA winners
grow
© 2012 ITSMA. All Rights Reserved. 11
ITSMA’s Fifteenth Annual Marketing
Excellence Awards
Promote excellence in services
and solutions marketing
Focus attention on high-impact areas
of services and solutions marketing
Honor industry leaders, innovators,
and best performers
A Commitment to Excellence
© 2012 ITSMA. All Rights Reserved. 12
The Awards
Diamond Award
Best in class for the industry,
as measured by innovation,
execution, and business
results
Gold Award
Standout achievement in
improving marketing
performance, as measured
by innovation, execution, and
business results
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Driving Business
with Thought
Leadership
Transforming the Marketing
Organization
2012 Categories In Search of Marketing Excellence
Enabling Sales Channels
Generating and
Nurturing Leads
Marketing with
Social and
Interactive Media
Strengthening
Client
Relationships
and Building
Loyalty
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The Judging Process
Any company that markets
technology-related services
and solutions
June 8 submission deadline
MEA jury with senior ITSMA staff, advisory board,
and outside experts
Judging emphasis on innovation, execution, and
business results
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And the winners are…
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Driving Business with Thought Leadership
Creating and disseminating high quality
thought leadership content, leveraging new
and traditional marketing vehicles to more
effectively drive business.
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Driving Business with Thought Leadership Finalists
for
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Driving Business with Thought Leadership Gold Winner
Race to the Line: Using Thought Leadership to create a
Sales Engagement Platform
© 2012 ITSMA. All Rights Reserved. 19
Driving Business with Thought Leadership Diamond Winner
Deloitte Financial Advisory Services LLP
Corruption Campaign
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Enabling Sales Channels
Improving sales effectiveness by successfully
enabling sales channels (including
field sales, telesales, channel
partner sales, and alliance partner
sales) and directly affecting
business results.
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Enabling Sales Channels Finalists
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Enabling Sales Channels Gold Winner
IBM Sales and Distribution – Classroom to Client: Enabling
for Strategic Business Development
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Enabling Sales Channels Diamond Winner
AScend Elevates Sales Enablement for Advanced Services
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Generating and Nurturing Leads
Implementing marketing initiatives that create
awareness, generate demand, identify leads,
and nurture prospective customers at all
stages of the buying process.
© 2012 ITSMA. All Rights Reserved. 25
Generating and Nurturing Leads Finalists
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Generating and Nurturing Leads Gold Winner
Creating a Volume Annuity Machine with Automated Lead
Generation
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Generating and Nurturing Leads Gold Winner
Expedite your Sales Cycle by mapping communications to
the Buyer's Journey with automated Nurture programs
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Generating and Nurturing Leads Diamond Winner
Dell’s Global Operational Excellence Initiative in Lead
Management and Revenue Performance
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Marketing with Social and Interactive Media
Integrating social and interactive media into
marketing programs, the overall marketing
strategy, and the business.
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Marketing with Social and Interactive Media Finalists
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Marketing with Social and Interactive Media Gold Winner
Breaking the Waves
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Marketing with Social and Interactive Media Diamond Winner
Dell: A recognized leader in social media
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Strengthening Client Relationships and Building Loyalty
Executing marketing programs designed to deepen the
relationships with existing clients, foster loyalty,
and build partnerships based on mutual trust.
© 2012 ITSMA. All Rights Reserved. 34
Strengthening Client Relationships and Building Loyalty Finalists
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Strengthening Client Relationships and Building Loyalty Gold Winner
Driving Innovation through Account Based Marketing
Measurement of Relationships & Business Impact
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Strengthening Client Relationships and Building Loyalty Gold Winner
Optum Client Nurturing Program
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Strengthening Client Relationships and Building Loyalty Diamond Winner
The IBM Select Access Program
© 2012 ITSMA. All Rights Reserved. 38
Transforming the Marketing Organization
Transforming marketing operations,
organization models, skills, and
processes to have a measureable
impact on the business.
© 2012 ITSMA. All Rights Reserved. 39
Transforming the Marketing Organization Finalists
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Transforming the Marketing Organization Gold Winner
Transforming the Marketing Organisation
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Transforming the Marketing Organization Diamond Winner
Transforming Marketing: From “Indian IT”
to Global “Big Four”
© 2012 ITSMA. All Rights Reserved. 42
For More Information on ITSMA’s Marketing Excellence Awards
2012 Winners, please visit
http://www.itsma.com/pdfs/mea/2012_ITSMA_MEA_Winners.pdf