its+not+how+good+you+are+but+how+good+you+want+to+be
TRANSCRIPT
IT´S NOT HOW
GOOD YOU ARE,
IT´S HOW GOODYOU WANT TO BE.
A tribute to PAUL ARDEN
Why should i spend three
hours with this book
Nearly all rich andpowerfull people are
not notably talented,
educated, charming
or good-looking.
They become rich
and powerful by
wanting to be rich
and powerful.
Your vision of where
or who you wantto be is the greatest
asset you have.
Without having agoal it´s difficult
to .
Why d
o we s
trive fo
r
excelle
nce?
� when mediocrityis required?
The truth is, i´m glad it´s this way
Paul Paul Paul Paul Arde
nArde
nArde
nArde
n
All creativepeople needsomething to rebel against...
I do it for me.
Sohow
good d
o
youwa
ntto
be?
Quite good Good Very good The best in your field
TheTheTheThe bestbestbestbest inininin thethethethe worldworldworldworld?!?!?!?!
Talent helps, but it
won´t take you as
far as ambition.
ThereThereThereThere isisisis no no no no instantinstantinstantinstant solutionsolutionsolutionsolution…………
The only way to
learn is through
experience and
mistakes.
YouYouYouYou cancancancan achieveachieveachieveachievethethethethe unachievableunachievableunachievableunachievable
““““I I I I wantwantwantwant to to to to bebebebe as as as as famousfamousfamousfamous asasasas
persilpersilpersilpersil automaticautomaticautomaticautomatic****””””
*one of the UK´s leading detergents
Have you noticed how the
cleverest people at school are
not those who make it in life?
What you learn at
school are facts.
facts.
Those who fail
at school are
not
interested
in facts.
The facts are
not put to
them in a way
they find
interesting.
ENERGY
It´s 75% of the job.
If you don´t have it � be nice.
ItItItIt´ssss allallallall mymymymy faultfaultfaultfault
If you are involved
in something that
goes wrong, never
blame others.
Blame no one but
YOURSELF
COMMONexcuses
1111
2222
3333
4444
5555
6666
ItItItIt waswaswaswas a a a a terribleterribleterribleterrible briefbriefbriefbrief
I I I I needneedneedneed a a a a betterbetterbetterbetter partnerpartnerpartnerpartner
ThereThereThereThere wasnwasnwasnwasn´tttt enoughenoughenoughenough moneymoneymoneymoney
I I I I waswaswaswas tootootootoo busybusybusybusy onononon otherotherotherother projectsprojectsprojectsprojects
I I I I wasnwasnwasnwasn´tttt givengivengivengiven enoughenoughenoughenough timetimetimetime
TheTheTheThe director director director director didndidndidndidn´tttt listenlistenlistenlisten to meto meto meto me
Most of these
grievances are
every day on
every job.
That won´t
CHANGE
DON´T LOOK FOR THENEXT OPPORTUNITY
TheTheTheThe oneoneoneone youyouyouyouhavehavehavehave inininin
handhandhandhand isisisis thethethetheOPPORTUN
ITYOPPORTUN
ITYOPPORTUN
ITYOPPORTUN
ITY
Accentuate the
POSITIVE
Eliminate the
NEGATIVE
Do Do Do Do notnotnotnot putputputputyouryouryouryour clevernessclevernessclevernessclevernessinininin frontfrontfrontfront ofofofof thethethethecommunicationcommunicationcommunicationcommunication
CREATIVE
people are
paid to be
CREATIVE.
In order to justifytheir salaries,they need to beseen to haveclever ideas.
SoSoSoSo…………
often produce work
wich on the surface
appears clever but
has little substance.
ButButButBut…………
A A A A cleverclevercleverclever ideaideaideaidea orororor a a a a l
ogicallogicallogicallogical thoughtthoughtthoughtthought
Don´tpromisewhat youcan´tdeliver
WouldWouldWouldWould youyouyouyou use use use use thisthisthisthisarchitectarchitectarchitectarchitect againagainagainagain????
WhatWhatWhatWhat do do do do youyouyouyou dodododowhenwhenwhenwhen youryouryouryour clientclientclientclientwonwonwonwon´tttt buybuybuybuy????
Do it
ThenThenThenThendo do do do itititit
youryouryouryourwaywaywayway!!!!
If you can´tsolve a problem,
it´s because you´replaying by the rules
The person who doesn´tmake mistakes is unlikely
to make anything
“There is nothing that is more certain
sign of insanity than to do the same
thing over and over and expect the
results to be different.”
AlbertAlbertAlbertAlbert EinsteinEinsteinEinsteinEinstein
DonDon´́tt bebe afraidofof sillysilly ideasideas
We all get mental
BLOCKS.
We need to get
UNBLOCKED.
““““HighHighHighHigh creativitycreativitycreativitycreativityisisisis respondingrespondingrespondingresponding to to to to situationssituationssituationssituations withoutwithoutwithoutwithoutcriticalcriticalcriticalcritical thoughtthoughtthoughtthought””””
John
John
John
John Cle
eseCleese
Cleese
Cleese
IfIfIfIf youyouyouyou are are are are deadlockdeadlockdeadlockdeadlock…………
1111 2222
Do the oppositeof what the solution requires
22221111
Look out of the window and whatever
catches your eye, make that the solution to your problem
SALE
YouYouYouYou wonwonwonwon´tttt rememberrememberrememberremember thisthisthisthis
PRE-FIRE
SALE
YouYouYouYou wonwonwonwon´tttt forgetforgetforgetforget thisthisthisthis
Don´t give a speech.
PUT ON A SHOW.
Even a financial director´s speech
doesn´t have to be boring
IfIfIfIf youyouyouyou getgetgetget stuckstuckstuckstuck, , , , drawdrawdrawdrawwithwithwithwith a a a a differentdifferentdifferentdifferent penpenpenpen
Change your tools,
It may free your
THINKING.
Different strokes for different folks
WellWellWellWell, , , , youyouyouyou´veveveve gotgotgotgot to to to to drawdrawdrawdraw thethethethe linelinelineline somewheresomewheresomewheresomewhere
P a u l oP a u l oP a u l oP a u l o
ferreiraPfThankThankThankThankyouyouyouyou!!!!