itworld ad programs 2011marketing.computerworld.com/itworld_ad_programs_2011.pdf · 2011-04-20 ·...

Media Kit 2011

table of contents

3 audience profile

4 new media landscape

5 answers

6 banners

7 carousel ad

8 co-branded email blast

9 content integration unit

10 content reel

11 custom blog

12 daily tip

13 drop tab ad

14 eGuide

15 email newsletter

16 knowledge brief

17 mobile sponsorship

18 push down ad

19 social hub

20 solution center

21 tech deck program

22 thinker program

23 ticker program

24 white paper program

25 window shade ticker

26 contacts

topic areas:

• Business processmanagement (BPM)

• Business intelligence

• Channel

• CRM

• Data center

• Development

• Endpoint security

• Government

• Green IT

• Hardware

• Mobile & wireless

• Network access control (NAC)

• Networking

• Open source

• Operating systems

• Personal tech

• Security

• Service orientedarchitecture (SOA)

• Small Business

• Software

• Software as a Service (SaaS)

• Storage

• Unified communications

• Virtualization

• Windows

page 3

ITworldITworld offers IT influencers a completely unique atmosphere for information sharing. Unlikemost IT sites that push content to visitors, this site is an “open exchange,” that allows ITprofessionals, technology vendors, and other industry luminaries to all participate increating content around the topics that mean the most to them. While the site covers everyIT topic imaginable, the focus is on the hottest topics of the day – the issues that aregenerating some serious buzz in the industry.

AudienceITworld reaches hands-on IT influencers and gives them a place to engage in openconversations with vendors and editors. One conversation might be started by an ITexecutive hoping to share ideas about endpoint security while another may be a vendorsharing content about green IT strategies. Regardless of who starts the conversation, it is theideal atmosphere for vendors who want to reach IT influencers with messaging and contentpieces about the hottest topics in IT.

Visitor Profile

Unique Visitors: 631,000*Page Views: 1,500,000*

10,000+29%

Lessthan 50039%

500-9997%

1,000-9,99925%

SystemsIntegrator

8%

Executive-Level IT

14%IT Management31%

IT Staff30%

IT Consultant17%

Company Size Job Function

ITworld Home Page

Source: Omniture December 2010

Source: ITworld 21st Century IT Purchase Process Study, 2009

New Media Landscape

The ITworld brand includes multiple resources for marketing and advertising yourproducts and services and ways to engage your prospects and customers acrossour entire portfolio. We provide market leadership and media best practicesthrough our product focus centered on the 4Cs: content, community, conversationand conversion.

At the foundation of this approach is how ITworld’s audience is seeking information:

topic areas:

• Business processmanagement (BPM)


• Channel

• CRM

• Data center

• Development


• Government

• Green IT

• Hardware



• Networking

• Open source


• Personal tech

• Security

• Service orientedarchitecture (SOA)

• Small Business

• Software


• Storage


• Virtualization

• Windows

page 4

Source: IDG New Media Study, October 2009

ITworld Answers

New from ITworld, Answers is a section/service where IT professionals post ques-tions about IT challenges such as a deployment problem, advice on what toolworks best, how to troubleshoot a specific problem, pros and cons of a certaintechnology, etc. Questions are primarily answered by IT professionals and industryexperts. Sponsors are also encouraged to monitor questions to see what peopleare asking, and when applicable, have someone from their tech team add to theresponses.

As the sole sponsor of the Answers topic of your choice, you are not only able toinclude branding but are also able to provide a wealth of resources that are topi-cally relevant for these engaged IT professionals.

Program Details:• Sponsors select the Answers topic on which they would like to have theirmessage appear

• Showcases sponsor logo, blog posts, other content assets, FAQs on thetechnology, deployment advice - anything that will provide valuable resourcesto the Answers participants

Pricing:• up to 200,000 total promotional impressions

• $15,000 net/month (1-3 months)

Topic Areas:

Cloud Computing

Hardware

Data Center/Servers

Storage

Mobile

Mobile & Wireless

Personal Tech

Networking

Data Protection/Recovery

Endpoint Security

Internet

Security

Unified Communications

Software

Application Management

Business Intelligence

CRM/ERP

Development

Open Source

Operating Systems

SaaS

SharePoint

Windows

Virtualization

page 5

• Answers Summary

- Impressions

- Engagement/Engagement rate

- Actions/Actionsper engagement

- Average time on unit

• Click Summary

- Plays

- Follows

- Scrolls

- Tab Clicks

- Click Throughs

- Hovers

• Video (pertains onlyto units that supportvideo)

- Duration of the videounit

- Duration played

- Sum of all plays

- Average play length

Tracked Metrics:

banner ads

Brand your products, generate awareness and increase mindshare.

Banner ads run on each page of ITworld.com. They’re easy to see and get noticed by the more than400,000 unique visitors each month. Reach IT professionals who are involved in the technology purchaseprocess – just the prospects you want and need – and link them directly to your site.

Rates are net.

* Contextual placement: 30% premium; Geo-targeting: 30% premium.

CCoonnttaaccttss

For more information please contact your ITworld sales representative or:

Sean WeglageVP/Publisher, [email protected]

ROS

LLeeaaddeerrbbooaarrdd - creative unit 728x90 pixels $207 CPM*

IIMMUU - creative unit 336x280 pixels $310 CPM*

HHaallff PPaaggee - creative unit 336x600 $465 CPM*

WWeellccoommee AAdd ((RROOSS)) - creative unit 640x480/600x400/600x480 pixels

$7,624 for10,000 impressions

VViiddeeoo WWeellccoommee AAdd wwiitthh LLeeaaddeerrbbooaarrdd – 10-30second supplied video plays within Welcome adcreative unit, collapses into Leaderboard creativeand position at end.

$12,840 for13,000 impressions

IITTwwoorrlldd..ccoomm HHoommee PPaaggee RRooaaddbblloocckk - Leaderboard and 2IMUs

$8,560/dayfor 3,000 impressions

PPeeeellbbaacckk RROOSS - 20,000 impressions$16,050/day

topic areas:

• Business process management (BPM)


• Channel

• CRM

• Data center

• Development


• Government

• Green IT

• Hardware



• Networking

• Open source


• Personal tech

• Security

• Service oriented architecture (SOA)

• Small Business

• Software


• Storage


• Virtualization

• Windows

carousel adThis unit is served through a 336x280 IMU spot and displays a partial view of a rotating “carousel” of ungated content pieces provided by the sponsor.

The unit expands to reveal a full view of the circulating content pieces. Visitorscontrol the speed and direction of the moving images, and can click on any imageto reveal another box with further information on the content including text, video,and links. This unit is ideal for sponsors hoping to share multiple pieces of contentwith ITworld’s audience in a unique format.

Pricing$14K for minimum of 100K impressions over 3 months

co-branded e-mail blast

Leverage the ITworld brand to get your organization’s name, brandand solutions noticed...and read!

Program Details•CoBranded e-mail states “Brought to you by ITworld”•Client provides basic content- Company logo in .jpg format format (350x50 max dimensions)- Email Subject Line: 50 character maximum including spaces- Email body copy: 250-300 characters including spaces (Include 2 “call to actions” within copy, if possible)- Destination URL - Client chooses up to two criteria. Selections include job title, industry, country, company size and content interest.

• ITworld will provide “Best Practices” to optimize results (as seen below).•Please note the following:- Test & Seed list: The test list includes email addresses of those you would like to receive the test of the email blast. The seed list includes those you would like to receive the actual deployment of the blast.- Suppression Files: Applying Client Opt out files is legally unnecessary and will limit the number of qualified IT Professionals available to you. Many IT professionals choose ITworld as their trusted source and request we filter and send topically relevant programs to them. Removing this qualified ITworld audience via a clients’ suppression file is discouraged.- Co-Brand Email Blast Format: Text email promotions with minimal images are deployed for the best deliverability and response rates with the ITworld audience. HTML increases the likelihood of the blast being caught in spam filters as well as increases the likelihood of the blast encountering technical/visual obstacles as pre-defined code will be adjusted to fit into the framework of our email deployment platforms and would require longer turn-around times and additional testing prior to deployment.

Program Benefits• Build brand awareness. Capture the mindshare of demographically selected IT buyers withyour own content, alongside the recognized and trusted ITworld name.

• Drive interest. Use this opportunity to drive interest in your product, white paper, event orother special offer.

• Target your best prospects. Choose up to two criteria to deliver your message to thosewho best meet your sales objectives. Selections include: Job Title, Industry, Country, Company size and Content Interest.

Best Practices Highlights• Always use a strong subject line; thisoften determines if the e-mail getsopened.

• Content should be easy to scan. Readers scan for points of interest; usechunks of content with whitespace between.

• Do not use red, white or gray text. It decreases deliverability and reputationbecause most ISPs use it to identifySPAM.

Cost $700 CPM

content interests include:• Applications

• Business Intelligence (SAS, any other reporting/mining)

• Business Process Management

• Cloud Computing

• Compliance

• Data Center

• Data Management

• Disaster Recovery

• Email Security

• Enterprise Business (1000+ employees)

• Hardware – Large Systems (mainframes, minis, servers, blades)

• Infrastructure

• IT Management

• Medium-sized business (101-1000 employees)

• Networking

• Open Source (Linux/Unix/Solaris, related topics)

• Outsourcing

• Security

• Servers

• Software infrastructure (operatingsystems, mgmt. tools)

• Storage

• Virtualization

• Web Services/SOA

• Wireless/Mobile

content integration unitThis vehicle is ideal for marketers who want to distribute multiple pieces of contentto ITworld's audience. The Content Integration Unit extends all the way across thescreen, allowing the sponsor to offer up three pieces of content right asITworld.com visitors are reading stories.

Pricing$16,600 for 3 months, 200* leads

topic areas:



• Channel

• CRM

• Data center

• Development


• Government

• Green IT

• Hardware



• Networking

• Open source


• Personal tech

• Security


• Small Business

• Software


• Storage


• Virtualization

• Windows

*Pricing represents worldwide leads with no filters/criteria. ITworld removes bogus and duplicate leads. Lead criteria is available for an additional investment. If aprogram over-delivers on leads by 20% before the agreed upon end date, the program will be considered complete and the asset will be removed from ITworld.

topic areas:



• Channel

• CRM

• Data center

• Development


• Government

• Green IT

• Hardware



• Networking

• Open source


• Personal tech

• Security


• Small Business

• Software


• Storage


• Virtualization

• Windows

content reelThese ticker-style ads are located beneath the ITworld orange header, and promote multiple pieces of sponsor content. Web site visitors see continuouslymoving content that travel from right to left at a steady speed.

Once clicked on, any single image expands to include a drop down box with moreinformation, pictures or links.

Pricing$16,600 per section for 3 months

200* leads


Topic Areas:



• Channel

• CRM

• Data center

• Development


• Government

• Green IT

• Hardware



• Networking

• Open source


• Personal tech

• Security


• Small Business

• Software


• Storage


• Virtualization

• Windows

page 11

Custom Blog SponsorshipShowcase your company’s thought leadership on a selected topic through the ITworld.com Custom Blog Sponsorship. This high visibility opportunity includes twiceweekly posts on commentary and news about your company from an ITworld bloggeras well as other related content each month. You will also have the opportunity topost additional content and advertisements in the blog banners. ITworld will drivetraffic to your blog through newsletter and text link promotion highlighting this informative section (150K impressions/month).

Price: 15K net/month

the daily tipThe Daily Tip targets the over-wired & time-challenged IT professional. The Tipmay be as simple as a brief time-saver that helps streamline a common task, aquick start on a hot technology, or part of a longer series of advice. Tips can be“Aha!” moments—interesting and non-obvious way to solve a problem or ap-proach a new challenge.

This high visibility position is a great way to showcase your company’s thought leadership. Located on the ITworld homepage and in targeted sections of yourchoice, this unit allows sponsors to have exclusive ownership of this position. Of-fered as a 2 week or 1 month sponsorship, The Daily Tip is a great way for marketers to promote their brand, while associating themselves with relevant con-tent.

Price:

2 weeks: $5,000 for 50k impressions

1 month: $10,000 for 100k impressions

topic areas:

• Business Process Management(BPM)

• Business Intelligence

• CRM

• Data Center

• Development

• Endpoint Security

• Government

• Green IT

• Hardware

• Internet

• Legal

• Mobile & Wireless

• Network Access Control(NAC)

• Networking

• Offbeat

• Open Source

• Operating Systems

• Personal Tech

• Science

• Security

• Service Oriented Architecture(SOA)

• Small Business

• Software


• Storage

• Tech & Society

• Unified Communications

• Virtualization

• Windows

drop tab adITworld now offers a Drop Tab ad unit that promotes and drives leads to fivesponsor content pieces. This unit runs as a Leaderboard across the site thatcontains short descriptions of the five content pieces being promoted. When sitevisitors mouse over a description, a tab drops below the unit, providing moredetail on the content piece and giving visitors a chance to download it. Sponsorsprovide ITworld with PDFs or links to five content pieces, along with descriptionsof those assets and a logo or graphic, and ITworld builds and deploys the unitacross the site.

Price$10,000 Includes: •100,000 Leaderboard (728X90) ROS impressions•120 guaranteed leads* over 3 months

page 13


eGuideLeverage ITworld’s award-winning content to capture qualified leads and fill yoursales pipeline. Put information about your technology solution in the hands of yourbest potential customers today.

eGuide Benefits: Exclusive sponsorship. There is only one sponsorship opportunity available at atime for each eGuide. Choose the topic that works best for your product or technology solution.Lead ownership. Generate andcapture qualified leads to fill upyour sales pipeline.Leverage ITworld content.Brand and increase visibilitywith100% ITworld editorial driven content.Turnkey solution. ITworld handles all of the details to provide you with a completeturnkey marketing solution.State-of-art technology. Avail-able as an e-book, designed forbetter online readability. Fits the screen without scrolling and content navigation appears onevery page.Promotion. ITworld manages the promotion of the eGuide with a combination ofe-newsletters, e-mail promotion and other site promotion to ensure you reach yourbest potential customers.Program Details: •Registration form with business card data• Each page indicates “Sponsored by” with a logo and link to your website• Up to 5 assets included on the Resources page • Three month program • Promotion on ITworld.com includes: - E-mail promotion (30,000 estimated impressions) - E-newsletter promotion (30,000 estimated impressions) - Other site promotion, based upon available inventory

• Weekly lead delivery

Rate: $25K net for 400 leads*$35K net for 600 leads*

eguide topics:

Currently available:

• Storage: Faster, cheaper, greener

• Cloud Computing

• Going Green

• What’s up in Wireless?

• Security: Identity Management

• Backup and Disaster Recovery

• and many more...

Or, choose your own topic.


e-mail newsletterITworld topic-specific e-mail newsletters are a highly targeted and cost ef-fective vehicle for your advertising message. All ITworld e-mail newsletters are written and produced by ITworld’s editorial staff and deliver a weekly dose of news and analysis on the following topics:

Cost: $65 CPM

topic areas:



• Channel

• CRM

• Data center

• Development


• Government

• Green IT

• Hardware



• Networking

• Open source


• Personal tech

• Security


• Small Business

• Software


• Storage


• Virtualization

• Windows

page 15

• ITwhirled

• ITworld Blog Insights

• ITworld BPM Strategies

• ITworld Business Intelligence Strategies

• ITworld Career Strategies

• ITworld Channel Strategies

• ITworld Cloud Computing Strategies

• ITworld Enterprise Applications

• ITworld Enterprise Networking

• ITworld Green IT

• ITworld Java Strategies

• ITworld Linux Strategies

• ITworld Mobile & Wireless Strategies

• ITworld Open Strategies

• ITworld Personal Tech

• ITworld Security Strategies

• ITworld Server and Datacenter Strategies

• ITworld Small Business Strategies

• ITworld SOA Strategies

• ITworld Storage Strategies

• ITworld This Week

• ITworld Today

• ITworld Top Ten

• ITworld Unified Communications

• ITworld Unix in the Enterprise

• ITworld Virtualization Strategies

• ITworld Windows in the Enterprise

• ITworld Wrap-Up

2,119

5,014

362

4,223

10,516

5,344

12,851

506

6,355

792

5,628

4,890

8,132

11,544

3,925

12,426

239

26,535

521

15,219

19,731

9,050

20,662

547

11,317

1,565

15,402

5,911

CirculationNewsletter

knowledge briefKnowledge Briefs are in-depth reports written and produced by ITworld’s editorialdepartment. They cover a number of topics, ranging from security to green IT andwill run over a two month period. Sponsors can provide these reports free ofcharge to site visitors in return for the users’ contact information.

Price: 500 leads*- $25K700 leads*- $35K

Available to one sposor per topic

topic areas:

• Security

• Storage

• Cloud Computing

• Virtualization

• Unified Communications

• Business Intelligence

• SOA

• SaaS

• Green IT

• Data center

* More topics to be determinedlater


mobile sponsorship

Reach your customers and prospects anywhere anytime on their own cellular devices. Your banner will appear on each mobile page of ITworld.com’s mobile version. With a clickthrough URL, you can drive people directly to your own mobilesite, or a custom mobile microsite built by ITworld to meet your needs.

Program Details •Leaderboard advertisement can link directly to advertiser site or mobile jumppage

•Space for banner advertisement on each page of ITworld.com mobile platform

Pricing$8,000 net, 2 month minimum

topic areas:



• Channel

• CRM

• Data center

• Development


• Government

• Green IT

• Hardware



• Networking

• Open source


• Personal tech

• Security


• Small Business

• Software


• Storage


• Virtualization

• Windows

page 17

pushdown adThe Pushdown Ad is a powerful new branding unit approved by the Online Publish-ers Association (OPA) that can run on ITworld.com. When a user visits the pagewhere the Pushdown Ad is being served, the ad unit will appear expanded allowinganimation, video or other valuable sponsor information to be displayed within theunit. After seven seconds, if the user does not interact with the content, the push-down ad will collapse into a smaller unit. The Pushdown ad is ideal for sponsorslooking to make a big impact on ITworld.com.

Rate:$800 net/day2,000 impressions

expanded form

collapsed form

ITworld social hub

Social Hubs are a section of ITworld.com where sponsors can showcase their orga-nization’s capabilities, assets, social media engagement etc… all around a certaintechnology topic. IT professionals who visit a Social Hub will find topical contentfrom our editors as well as sponsor content to help them with their purchaseprocess decisions. IT professionals spend over 2/3 of their time online searchingfor specific information*. With Social Hubs you can provide valuable informationabout your products/solutions to our audience during their information gatheringprocess all while generating leads and filling your sales pipelines.

Program Details •Single page that focuses on a sponsor selected term, topic or trend. •Content is a mix of sponsor and editorial RSS feed headlines, sponsor socialmedia feeds, ads and leadgen promotions.

- choice of blog and ITworld news feed •Companion promotional dynamic IMU

- leverages same content feeds populating the Social Hub as well asusing the Social Hub look and feel

Pricing •$30,000/month (1-3 months) •250 leads**•200,000 promotional impressions

Topic Areas:Application ManagementDisaster RecoveryBPMBusinessBusiness Intelligence CareerChannelCloud ComputingCRM/ERPData Center/ServersData Protection RecoveryDevelopment (4193) Endpoint Security Government Green ITHardware InternetIT Management/StrategyLegalMobile & Wireless NetworkingOffbeat Open Source Operating SystemsPersonal TechSaaS ScienceSecurity SharePointSmall Business SOA SoftwareStorageUnified Communications VirtualizationWindows

page 19

*IDG New Media Study, March 2009

**Pricing represents worldwide leads with no filters/criteria. ITworld removes bogus and duplicate leads.

Lead criteria is available for an additional investment. If a program over-delivers on leads by 20% before

the agreed upon end date, the program will be considered complete and the asset will be removed

from ITworld.com.

Social Hub Page Promotional Dynamic IMU

solution centerDemand Generation and Thought Leadership

3-Month Sponsorship Package•6-8 assets promoted to meet lead guarantees (minimum of four)•600 leads over 3 months*•Opportunity to include up to 2 banner units within the Solution Center (336x280and/or 728x90) to link to URL destination of client’s choice

•Content/Assets may be updated throughout program.•Net investment three months: $55,000**

Solution Center Assets•Examples of assets to be featured within Solution Center:

• Webcasts• Case Studies• White Papers• Links to Videos (gated or ungated)

Audience Development CampaignITworld will optimize audience development efforts in order to maximize traffic andmeet lead guarantees. Minimum Monthly Estimated Traffic Drivers include:

• ITworld Solution Center link is on ITworld.com homepage navigation bar drivingtraffic directly to all ITworld Solution Centers

• Exclusive e-mail marketing promotions to registered user database (minimum30,000 estimated promotional impressions)

• E-newsletter promotions (30,000 estimated promotional impressions)• White Paper and Webcast descriptions listed in respective libraries onITworld.com

• Site promotions will be executed based on available inventory

Solution Center Estimated Timeline•Contract signed, ITworld Online Account Services will contact client to schedulecampaign kick off call

• Kick off call (client, ITworld Tech Team & Online Account Services attend) to discuss the solution center theme and “look & feel”, etc.

• Client’s creative is due within 7 business days after kick off call to Online AccountServices

• ITworld Online Account Services will provide a solution center design mock up(.jpg) to the client for approval within 5 business days

• The client will have up to 3 business days to approve the mock up• After the solution center mock up is approved, the ITworld.com team will buildthe interactive version of the solution center & will provide a link to the clientwithin 5 business days for final approval

*Pricing represents worldwide leads with no filters/criteria. ITworld removes bogus and duplicate leads.Lead criteria is available for an additional investment. If a program over-delivers on leads by 20% beforethe agreed upon end date, the program will be considered complete and the asset will be removedfrom ITworld.

**Content/Assets maybe updated throughout program, however updates to the look and feel of thesite are subject to a $1,000 redesign fee.

Sample ITworld Solution Center:

http://www.itworld.com/microsite

Upgrade with a Sidekick Ad Unit

$30,000 net

1 per content section

page 20

http://www.itworld.com/microsite

tech deckThe new Tech Deck program, is a unique way for sponsors to share a PowerPointpresentation with ITworld’s audience. Site visitors see a leaderboard at the top ofthe page, and when they mouse over the unit, a window drops down to reveal thepresentation. Users can move forward and backward in the presentation, or havethe option to download the whole deck to their computer. This program is idealfor sponsors who have a data-rich presentation they’d like to share.

Price**$10,0003 month campaign

Includes: 100,000 Leaderboard (728X90) ROS impressions

120 leads*

page 21

Leaderboarddrops down


**Program includes one creative version. Additional versions or a refresh will incur a $500 charge

thinker adWith the premise of being an “Open Exchange” of content, ITworld is the idealsite for tech marketers who have multiple types of content assets they want toshare with IT influencers. Starting in October 2008 ITworld is offering a unique wayfor sponsors to highlight a video asset while also promoting three written contentpieces – the Thinker ad. Launched out of the Leaderboard at the top of the page,the Thinker appears when a user mouses over the ad. Four thought bubbles floatout of the ad and over the page, each containing one of the sponsor’s contentassets. The largest bubble can display a video asset or written asset, while the threesmaller bubbles promote written assets such as white papers or case studies.

Price$10K net

Includes: 100,000 Leaderboard (728X90) ROS impressions

120 leads* over 3 months


ticker programLocated right under the ITworld header, the ticker is a highly visible position and agreat way to drive ITworld.com users to your Web site or content. Custommessaging runs like a stock ticker and can promote a product launch, webcast orother relevant information.

pricing$10 k net/month Home Page

$12 k net/month Section

page 23

Ticker

white paper programITworld is set up to foster an “open exchange” between IT professionals, vendors,editors and other industry experts. This environment is an ideal place for vendorsto share relevant content with the site’s IT audience in the form of white papers,case studies, and other content pieces. Vendor content pieces are posted in thewhite paper section and in relevant topic areas throughout the site, and are promoted in contextually relevant positions to drive high quality registrants.

pricing $3.5K net/month (3 month minimum) guaranteed leads:: 70*


window shade tickerThis new oversized unit, unique to ITworld.com and sister IDG sites, appears justunder the ITworld.com site header. When a visitor reaches the page, the unit appearsin its expanded, interactive form (950x210px) and displays promotional boxes for 3-8content assets from the sponsor. After a few seconds in its expanded form, the unitslides back up like a window shade, bringing the whole page of the site up with it,and turns into a ticker ad. This unit is ideal for sponsors who want to make a bigsplash, while also driving leads to 3-8 content assets.

Price$16,600 netDetails:Three month packageGuaranteed impressions: 200,000Banner will be ROSGuaranteed leads: 200*


sales contactsFor more information on advertising, list rentals and custompublishing, contact your ITworld sales representative.

Sean Weglage, SVP/[email protected]

John Vulopas, Account Director, Digital [email protected]

Michelle Sullivan, Account Director, Digital [email protected]

Tom Murphy, Account Manager, Digital [email protected]

editorial contactIf you're interested in blogging or to submit story ideas,press releases, etc., email Jodie Naze, Director, ITworld,at [email protected]

ITworld.com492 Old Connecticut Path

P.O. Box 9171

Framingham, MA 01701-9171

Copyright 2011 ITworld.com, an IDG company. All rights reserved.

page 26

itworld ad programs 2011marketing.computerworld.com/itworld_ad_programs_2011.pdf · 2011-04-20 ·...

Documents