IUEF

1st Russian International Conference

UFI SEMINARMoscow, 1st October 2004

Vincent GérardManaging Director,

UFI, The Global Association of the Exhibition Industry

UFI…on Track with

the current (fast growing) situation of the

Exhibition Industry

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Exhibition Industry SWOT AnalysisW/ Weaknesses

Current situation

of the Exhibition Industry

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- Declining attendance/lower traffic density in Europe & USA

- Decreasing face-to-face interaction in exhibits (10% decline last 10 years) - Considered as an expensive marketing tool

- Lack of positive image within the marketing mix- Little ROI measurement

- Lack of reliable statistical research- Lack of widespread, ongoing industry promotion

- Lack of credible educational platforms.

Exhibition Industry SWOT AnalysisT/ Threats

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- Current global economic crisis or at least downtrend

- Delocalisation of manufacturers- World events: 9/11, wars, epidemics, terrorism,

- Transport and security problems- Overcapacity of exhibition facilities in Europe and USA

- Supply chain compressing - Merger & Acquisition’s / Consolidation.

Current situation

of the Exhibition Industry

Exhibition Industry SWOT AnalysisT/ Threats (continuing)

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- Rising cost per Visitor reached (6% annually)

- Increasing participation cost for Exhibitors

- Competition of corporate events (47% of Exhibitors produce one)

- Increasing environmental legislation and pressure

- Increasing risk of global diseases

- Exhibition Industry more and more driven by financial targets.

Current situation

of the Exhibition Industry

Exhibition Industry SWOT AnalysisS/Strengths

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- We are a well established, recognised and respected Industry

- We organise the only Marketing tool making use of 5 senses

- Still a big potential: majority of SMS Companies to involve.

- Face-to-Face Marketing is still a Must and is still very efficient: we only have to improve

the use of it.

Current situation

of the Exhibition Industry

Exhibition Industry SWOT AnalysisO/Opportunities

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- Integration of ICT strengthens the power of Exhibition

- Shorter product development & life cycles

- Integration of ICT provides a lot of new opportunities and continuing Customer services

- Customer requests for more integrated services (package).

- Industry growth in Middle-East, North Africa, Asia provides new growth potential

Current situation

of the Exhibition Industry

Worldwide

Exhibitions 30,000

Direct Exhibitors 3 Million

Visitors 300 Million

Current situation

of the Exhibition Industry (3/8)

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Europe of 25

9,000

1.2 Million

131 Million

Exhibition Industry Figures

Russia

600

0.1 Million

10 Million

GROWTH POTENTIALin Russia :

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A B A/B

  EUROPE 25 RUSSIA Russia /Europe

POPULATION (Million) 457 144 3,2 

NUMBER of EXHIBITIONS 9,000 600 15

GDP per CAPITA (US dollars) 25,746 8,900 2,9NUMBER of EXHIBITION VISITORS 131 Million 10 Million 13,1

How UFI is on Track withthe current (fast growing) situation of the

Exhibition Industry

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Founded in 1925 as the “Union des Foires Internationales”

History

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in 2000: 200 Members, Organisers with 600 Approved International Events.A select club of high quality organisations.

UFI’s new Mission:

« UFI promotes, serves and represents

the Exhibition Industry worldwide »

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New Strategy in 2003:

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Change of name in 2003

The Global Association of the Exhibition Industry

New Strategy…

New Strategy…

Enlarge UFI: open Membership to the entire Exhibition Industry

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Organisers (with ALL their Fairs)

Exhibition Centres

Associations Partners of the Industry

New Strategy…

Enlarge the Membership

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Lower the fees for new members Enlarge the number of members

Change the admission requirements but keep quality

Shorten the procedure

Secure the budget Lower the fees for the current members

New Strategy…

Internal Improvements:

Change mission of CEO

Improve HQ Team

Improve Finance

Change Statutes and Internal Rules

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Activate Regional Chapters

Create Regional Offices (Hong Kong), and

representations (Cairo)

All Electronic

Sponsorship

New Strategy…

Offer more added valuemores servives

Improve existing services

Develop new services

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Improve the existing Services

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Annual UFI Congress

Recognised Quality Labels

International exhibition standards

Information

Annual Summer Seminar

Thematic Committees

New Website

Electronic communication at all levels

New Website (since 2002)

Information Directory Activities (+ registrations) Members only area

- Minutes of the meetings- Surveys and Studies- Free access to M+a database- Update your own profile

Access to other useful addresses and sources Future development: UFI Website as a

Global Portal of the Exhibition Industry19

Improve the existing Services

New Focus Meetings (Mini Seminars)(open to all members)

Industry surveys, research and global statistics

New Communications Tools

New Educational programmes

Industry Code of Ethics.20

Develop New Services

Develop New Services

Access to all Committee minutes (UFI Website)

Access to all presentations of Seminars and Meetings !!

UFI Database

m+a Database (included in membership fee)

Generic promotion of our industry (posters and CD)

under construction: 6 hour curriculum (the basics of the exhibition industry), free of

charge on UFI’s website21

Generic Promotion Campaign

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UFI Publications

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UFI Publications

Networking Expertise

Cooperation

Education

Quality

Information

StandardsCommunication

Marketing

Management

Studies

Research

Statistics

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Results of the new Strategy

UFI Organigramme

General Assembly

Executive Committee

Full MembersOrganisers

Full Members Exhibition Centres

Full Members Associations

Associate MembersPartners of the Industry

Africa/Middle East

UFI Headquarters

Asia Pacific Office

Regional Chapters

EuropeAsia/PacificAmericas

Board of Directors

Membership Committee

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Results of the new Strategy

Results of the new Strategy

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Increase of the membership

EVOLUTION

 

TOTAL NUMBER OF MEMBERS

APPROVED EVENTS

TOTAL REPRESENTED EXHIBITIONS

3 Years ago

200

600

Not considered

Today

285

660

4,000 +

In Percentage

+ 43% 

+ 10%

-----

UFI Members in 73 Countries (+14)

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List of Countries: 73+14 = 87

Italy

Israel

Ireland

Hungary

Greece

Great Britain

Germany

France

Finland

Denmark

Czech Republic

Cyprus

Croatia

Bulgaria

Bosnia Herzegovina

Belgium

Austria

Albania

Belarus

Ukraine

Turkey

Switzerland

Sweden

Spain

Slovenia

Slovak Republic

Serbia Montenegro

Russian Federation

Romania

Portugal

Poland

Norway

Netherlands

MaltaMoldova

Macedonia

KazakhstanLithuaniaLuxembourg

Argentina

Bolivia

Brazil

Canada

Chile

Colombia

Cuba

Ecuador

El Salvador

Panama

Mexico

Peru

USA

Venezuela

Algeria

Bahrain

Egypt

Jordan

Iran

Iraq

Kuwait

Lebanon

Libya

Mozambique

Americas Africa/Middle East

Australia

China, People's Republic

China, Taiwan

Hong Kong

India

Indonesia

Japan

Malaysia

New Zealand

Philippines

Singapore

South Korea

Thailand

Asia/ Pacific

Qatar

Saudi Arabia

Senegal

South Africa

State of Palestine

Sudan

Sultanate of Oman

Syria

Tunisia

United Arab Emirates

Zimbabwe

Europe

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42 National and International Associations (1/3)

Asia Pacific Exhibitions & Convention Council – APECC Sidney, AustraliaArab Union for International Exhibitions & Conferences - AUIEC Cairo, EgyptAsociacion de Ferias Espanolas - AFE Madrid, SpainAsociacion de Ferias Internacionales de America - AFIDA Lima, PeruAssociation of Exhibition Organisers - AEO London, Great BritainAssociation of Fair and Exhibition Organizers of the Czech Republic - SOVA CR Prague, Czech RepublicAssociation of Greek Exhibition & Convention Organisers - AGECO Athens, GreeceAssociation of Hungarian Exhibition and Fair Organisers - AHEFO Budapest, HungaryAssociation of Korean Exhibition Industries - AKEI Seoul, KoreaAssociation of Organisers of National Group Participations in International Trade Fairs and Exhibitions - InterEXPO The Hague, NetherlandsAssociazione Esposizioni e Fiere Italiane - AEFI Rimini, ItalyAusstellungs- und Messe-Ausschuss der Deutschen Wirtschaft e.V. - AUMA - Berlin, GermanyExhibition Association of South-East Europe - Novi Sad, Serbia Montenegro

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42 National and International Associations (2/3)

Binder & Co. - BDO Lisbon, PortugalBulgarian Association of the Exhibition Organizers - BAEO Plovdiv, BulgariaBusiness Development Department (c/o Hong Kong Tourism Board) Hong Kong, China PRCenter for Exhibition Industry Research - CEIR Chicago, USAChina Association for Exhibition Center - CAEC Beijing, China PREgyptian Committee for Exhibitions – ECE Cairo, EgyptExhibition and Event Association of Australasia - EEAA Melbourne, AustraliaExhibition Federation of Ukraine – EFU Kiev, UkraineFairlink AB Jönköping, SwedenFederation of Fairs and Trade Fairs of Belgium and the Grand-Duchy of Luxembourg - FEBELUX Brussels, Belgium FKM- Suisse Bern, SwitzerlandFoires, Salons et Congrès de France - FSCF Paris, FranceFKM Berlin, Germany Gesellschaft zur Freiwilligen Kontrolle von Messe- und Ausstellungszahlen

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42 National and International Associations (3/3)

Hong Kong Exhibition and Convention Industry Association - HKECIA Hong Kong, China PRInternational Association for Exhibition Management - IAEM Dallas, USAInternational Exhibition Logistics Associates - IELA Geneva, SwitzerlandInternational Exhibition Statistics Union - CENTREX Budapest, HungaryInternational Federation of Exhibition Services - IFES Rheda - Wiedenbruck, GermanyInternational Union of Exhibitions and Fairs - IUEF Nizhny Novgorod, Russian FederationMalaysian Association of Convention and Exhibition Organisers and Suppliers - MACEOS Kuala Lumpur, MalaysiaNational Committee for Saudi Exhibitions Companies - NCSEC Riyadh, Saudi ArabiaNetherlands Federation for Trade Fairs and Exhibitions - Fbtn Amsterdam, NetherlandsOffice de Justification des Statistiques - OJS Paris, FrancePolska Korporacja Targowa (Polish Trade Fair Corporation) Poznan, PolandShenzhen Convention & Exhibition Association – Shenzhen, China PRSingapore Association of Convention and Exhibition Organisers and Suppliers-SACEOS, SingaporeSociety of Independent Show Organizers - SISO Chicago, USAThai Convention & Exhibition Bureau – TCEB Bangkok, Thailand Trade Exhibition Association TEA Bangkok, Thailand

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UFI in Russia Number of Members: 20

Number of UFI International approved events: 46

Russia in UFIMr Sergei Alexeev: Vice-Chairman of the UFI European Chapter

72nd UFI ANNUAL CONGRESSMoscow, October 2005

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1. Networking: UFI offers you a neutral forum for dialogue between exhibition professionals in a non-competitive environment.

- UFI organises a wide-variety of events aimed at bringing together industry representatives for an open exchange of information and experience. These events include an Annual International Congress, seminars, committee meetings, and focus sessions.

• Topics addressed recently include:* Latest IT Tool Developments for the Exhibition Industry* New Trends in Design and Facilities for Exhibition Centres* Spice Up your Exhibition Business and Explore New Markets

2. Synergy: UFI members include 40 national and international exhibition industry associations guaranteeing that policies and programmes are applied consistently at national levels.

• UFI’s Association Committee guarantees that coordinated efforts maximize programme and budget effectiveness at local levels. 34

10 good reason to become a UFI Member

3. Promotion: Add your strength to the global association of the exhibition industry as we promote trade fairs and exhibitions as a unique part of the marketing mix.

• UFI provides all members with a full promotional campaign which can be adapted and implemented locally for the benefit of our industry.

4. Representation: Make sure your voice is heard. As the trade fair sector’s international voice with members in 74 countries, only UFI can effectively represent the global interests of organisers, exhibition centres and partners of the industry.

• As a non-profit, non-political association, UFI represents the exhibition sector before such international bodies as the UNO, UNIDO, ITC-UNCTAD-GATT, BIE and the International Chamber of Commerce. Local UFI Chapters represent industry interests at the regional level.

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10 good reason to become a UFI Member

5. Quality Standards: UFI member organisations are selected based on strict quality criteria, guaranteeing that UFI exhibition industry professional standards are recognised and observed internationally.

• - UFI members agree to adhere to an industry Code of Ethics respected around the world.

• - UFI promotes the auditing of international exhibition statistics as a means to positioning exhibitions as a solid element in any marketing mix.

• - UFI quality labels are recognised internationally by both visitors and exhibitors alike as a certification of the highest professional standards.

6. Information & Communication: As the premier exhibition industry association, UFI supports its members with a wide variety of communications tools:

• A free Annual UFI Membership Directory providing valuable statistics and information on members and UFI approved exhibitions;

• UFI Info, a free electronic newsletter;• A website (www.ufi.org) with easily accessed member information, association

news and industry knowledge base;• Exhibition World, a free monthly industry publication examining issues important

to us all. 36

10 good reason to become a UFI Member

7. Industry Specific Strategic Analysis: UFI draws on the extensive expertise of its members to identify and develop opportunities and directions for tomorrow’s trade fair industry.

• UFI’s strategic think-tank is composed of industry leaders posing the hard questions and finding the solutions which will lead our industry successfully into the future.

• UFI’s ICT, Exhibition Centres, and Marketing committees focus on specific industry operational issues, sharing their findings with the entire UFI membership. UFI’s Regional Chapters develop guidance and information related to specific local issues.

8. Industry Research: Under the guidance of UFI’s Paris headquarters staff, UFI develops professional research on the trade fair and exhibition industry.

• UFI industry surveys explore issues varying from security to CRM, to waste management, providing members with a benchmark for critical auto-evaluation.

• UFI is developing the first global statistical data on the trade fairs and exhibitions industry. This information will provide valuable information related to the direct and indirect economic benefits of our industry to the international business community. 37

10 good reason to become a UFI Member

10 good reasons to becomea UFI Member 9. Education: UFI supports international programmes developing the professional

expertise of exhibition personnel.• UFI makes available brochures explaining the value of trade shows to potential exhibitors,

how to maximize exhibition participation and means for evaluating exhibition results;• UFI supports international symposia and training programmes in developing nations. The

UFI Cooperation Committee evaluates programme options and coordinates the voluntary participation of UFI Members in a variety of educational programmes;

• UFI is currently preparing a 6 hour curriculum which will be available on a no-fee basis to academics for integration into their Introduction to Marketing and B2B University level courses.

10. International Competition Opportunities: In an on-going effort to promote the recognition and quality of the trade fairs and exhibitions industry, UFI sponsors international competitions rewarding performance excellence.

• The UFI Marketing Award is an annual competition open to all UFI members. Based on a selected marketing theme, all UFI Members are invited to submit entries to this event. In the past themes have included:

* «Best Visitor/Exhibitor Loyalty Programme" * «Best Visitor Winning Programme"* «Best Programme to Increase International Participation"

• The 2004 the topic was “Best Press and Media Relations Programme» and the participation rate was running high among UFI members for this internationally recognised award.

• The 8th International Poster Competition has just been awarded two weeks ago. UFI awards an international award to the best Exhibition poster submitted by a UFI Member. The international jury is composed of graphic designers, exhibition organisers and advertising representatives, ensuring that the selected winner is of the highest calibre. 38

If you are not yet an UFI member,It’s my pleasure to invite

you to join UFI.

It is also UFI’s wish to support theExhibition Industry in your Region or in your country

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Vincent GérardManaging Director

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Thank you for your attention

Let us share your ideas on this…

Membership Fees• Organizer: 1 event 2,000 Euros

2-10 events 2,500 Euros 11-30 events 4,000 Euros

31-50 events 5,000 Euros 51-100 events 6,000 Euros

More than 100 events 7,000 Euros

Plus 150 Euros per UFI approved events

Admission fee: 1,000 Euros

• Exhibition Centre: 1 – 50,000 m2 2,000 Euros 51,000 to 100,000 m2 3,000 Euros

up to 100,000 m2 4,000 Euros more than 150,000 m2 5,000 Euros

Plus 1,000 Euros for each additional Exhibition Centre

Admission fee: 1,000 Euros 41

Membership Fees

• Associations: 2,000 Euros

(Reduced fee: 1,200 – 1,500 Euros)

• Partners of the Industry:

Basic Subscription 5,000 EurosSMS Company 3,500 EurosConsultant (individual) 2,000 Euros

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