ivi spring 2013
DESCRIPTION
IVI Spring 2013TRANSCRIPT
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A VisionAry is someone of unusuAlly keen foresight–
A dreAmer, A rAdicAl or imprActicAl. those thAt Are
bold enough to think they cAn creAte chAnge And
tenAcious enough to see it through. As iVi enters
our first spring seAson, we sAlute the VisionAries.
we shAre the point of View thAt An unchArted pAth
must be explored And if A job is worth doing then it
is worth doing correctly.
it is this type of thinking thAt built the bAse for
our product line: well thought out And originAl
des ign , premium i tAl iAn AcetAtes from legendAry
eyeweAr suppl i er mAzzucc hel l i 1849 And indus try
defining lens quAlity from our exclusiVe pArtnership
with c Arl ze iss V is ion sunlens. th is th inking is
reflected in our brAnd AmbAssAdors As well – experts
in their f ields, yet Also bold enough to build upon
their success, tAking r isks to expAnd on their pl At -
forms And inspire others to tAke the pAth less trAVeled.
It’s tIme to get busy lIvIng.
A u s t y n g i l l e t t e / / t h e s t A n d A r d
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“if you wAnt to succeed you should strike
out on new pAths, rAther thAn trAVel the
worn pAths of Accepted success.”
- j o h n d . r o c k e f e l l e r
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All iVi sunglAsses Are fitted with cArl zeiss
V is ion sunlenses. for the l Ast 165 yeArs,
the innoVAtions of cArl zeiss hAVe fos-
tered the technicAl ApplicAtion of lenses
from sunglAsses to sAtellite optics. this
credibil it y hAs not gone unrecognized;
the durAbility And clArity of zeiss lenses
Are responsible for c Aptur ing some of
h I s to ry ’ s g r e at e s t m o m e n t s o n t h e r e -
c o r d - from man’s fIrst landIng on the
moon to nobel pr ize worthy, scientif ic
discoVeries Viewed At A moleculAr leVel.
t h e c o m pa n y ’ s o b s e s s I v e p u r s u I t f o r
perfection stretches bAck to its eArliest
foundAtions in jenA, germAny As A micros-
copy workshop for precision mechAnics
up to their present dAy inVolVement As An
industry leAder in the sun lens cAtegory.
to day’s ZeIss factory In varese, Italy cou -
ples this long-stAnding germAn trAdition
for opticAl technology with hAndcrAfted,
itAliAn eyeweAr heritAge.
th is meAns your pA ir of iV i sun gl Asses
guArAntees superior performAnce optics
for the best finAl result. wAnt proof? h o l d
yo u r f r A m e s u p to t h e l i g h t to s e e t h e
l Aser etched ze iss Verif icAt ion. the semi -
Visible “z” engrAVed onto eAch lens certifies
the conformit y to the highly restrictiVe
s tA n dA r d s , w h i c h i n t ro d u c e d m A r k e t
pArAmeters And procedures in AbrAsion,
opticAl And durAbility testing. for further
informAtion, pleAse Visit:
better-vision.zeiss.com
c A r l z e i s s s u n l e n s
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extruded plAstic is infused with custom color And diced into tiny pellets before entering the injection molding process.
rAw mAteriAl enters An injection molding mAchine And exits As A perfect sphericAl puck bAsed on our desired bAse curVe.
lenses Are inspected by experts At two sepArAte quAlity control stAges before rigorous testing to be deemed AcceptAble for deliVery.
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iVi uses the finest itAliAn AcetAtes in the
world to AchieVe A premium quAlity And
Aesthetic in our frAmes. mAzzucchelli 1849
wAs founded in 1849 by mAzzucchelli fAmily
members whom, generAt ion After gen -
erAt ion oVer the pAst 160 yeArs, Are st i l l
engAged in reseArch And innoVAtion. nAt-
urAl mAteriAls used At the beginning of its
ActiVity gAVe wAy step by step to celluloid,
the f Irs t ‘ thermopl ast Ic ’ polymer, and
AfterwArds to cellulose AcetAte. Along with
the eVolution of mAteriAls, the compAny
discoVered A use for its products in the
mAnufActure of sun gl Asses . ce l lulose
Ac e tAt e , A p o ly m e r o f V e g e tA l o r i g i n
c o m ing from cotton linters And wood
pulp, is so fAr the rAw mAteriAl used by
mAzzucchell i 1849, exploit ing An exclu-
siVe know-how, mAnAging to creAte Very
unique And soph is t ic Ated Aes thet ic ef -
f ects . oVer the yeArs, mAzzucchelli 1849
took up the chAllenge of diVersif icAt ion ,
distinguishing itself As one of the most in-
noVAtiVe compAnies on the plAstics mArket.
i t A l i A n A c e t A t e
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the hIstorIc maZZucchellI sample room where thousands of colors and patterns have been developed over the company’s 160 years.
A piece of block AcetAte cut to form An AsymmetricAl pAttern. mAny lAyers will be Added before becoming our exclusiVe iVi dpm mAteriAl.
After AcetAte sheets Are cured And shipped to the sunglAss mAnufActurer, they Are hAnd cut And finished to become frAmes & temples of iVi sunglAsses.
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t h e
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d.p.m. series mAtte blAck / green grey
06696-902
d.p.m. series mAtte iVory / green grey
06725-904
d.p.m. series mAtte iVory / green grey
03041-908
d.p.m. series mAtte blAck / green grey
03037-907
d.p.m. series mAtte blAck / green grey
06733-903
disruptiVe pAttern mAteriAl – A four color woodlAnd grAphic
developed to dIsguIse mIlItary forces from theIr enemy’s fIeld
of Vision. exclusiVely repurposed for iVi sunglAsses from A
hAnd poured block AcetAte by the ArtisAns At mAzzucchelli 1849.
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t h e
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blAck & copper / grey
06733-901
blAck & copper / grey
06725-901
blAck & copper / grey
03033-907
blAck & copper / grey
06696-901
much lIke a snIper’s ammunItIon, custom manufactured
to highly exActing tolerAnces proViding deAdly AccurAcy.
c A r e y h A r t / / t h e c u s t e r
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k e i t h h u f n A g e l
t h e
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// mAtte grey tortoise
mAtte grey tortoise / grey
08109-903
polished blAck / grey
08109-901
clAssic tortoise / green grey
08109-902
the ke I th hufn agel s Ign ature model . I t ’ s about Qual I t y, t Imeless des Ign and attent Ion to deta I l .
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hAndmAde frAme cArl zeiss Vision premium lenses
5 bArrel nickel silVer hinges
prescription reAdy 6 bAse lens curVe mAzzucchellipremium AcetAte
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hAndmAde frAme forged Aluminum temples cArl zeiss Vision premium lenses
5 bArrel nickel silVer hinges
prescription reAdyAn eVolut ion of our bes t se l l in g frAme with A combin At ion of AcetAte And Aluminum, f l At top And A new Att i tude .
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// series blAck
mAzzucchellipremium AcetAte
blAck & copper / grey
06733-901
d.p.m. series mAtte blAck / green grey
06733-903
mAtte blAck / grey polArized
06741-901
mAtte blAck / grey
06733-905
clAssic tortoise / green grey
06733-902
polished blAck mArblestone / grey
06733-906
polArized option
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// blAck & copper
hAndmAde nickel silVer wire frAme
cArl zeiss Vision premium lenses
rubber temple pAds for comfort
prescription reAdy 6 bAse lens curVeleAd in g the troops into bAtt le , th is updAted boxy wire frAme commAnds respect with unr iVAled detA i l .
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d.p.m. series mAtte blAck / green grey
06696-902
mAtte blAck / grey polArized
06724-901
polished chrome mArblestone / grey
06696-903
blAck & copper / grey
06696-901
mAzzucchelli premium AcetAte temples
polArized option
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// clAssic tortoise
hAndmAde frAme cArl zeiss Vision premium lenses
prescription reAdy 6 bAse lens curVe
mAtte blAck / grey polArized
06727-901
blAck & copper / grey
06725-901
d.p.m. series mAtte iVory / green grey
06725-904
A V intAge insp ired s t y le wi th s leek rounded corners And unisex AppeAl . the jAgger i s A true s tAtement p i ece .
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clAssic tortoise / green grey
06725-902
polished blAck mArblestone / grey
06725-905
polArized option
rubber temple pAds for comfort
mAzzucchelli premium AcetAte
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// mAtte blAck
nylon frAme & temple tips forged Aluminum templeswith lAser etched logo
cArl zeiss Vision premium lenses
7 bArrel nickel silVer hinges
prescription reAdy 6 bAse lens curVe
mAtte red / grey
02984-907
polished blAck / grey
02984-901
polished blAck / grey polArized
03030-901
clAssic tortoise / green grey
02984-902
mAtte purple / grey
02984-908
mAtte blAck / grey
02984-903
blood orAnge / grey
02984-905
the iV i s tAple worn worldwide by s t y le consc ious hus t lers thAt VAlue the gold s tAndArd in opt ics .
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polArized option
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// polished blAck - chrome
thermoplAstic peek frAmewith nickel silVer rim wire
cArl zeiss Vision premium lenses
unique mono block nickel silVer hinge
6 bAse lens curVe An inn oVAt iVe AV iAtor in corporAt in g l ight we ight peek mAter iAl neVer used before in eyeweAr .
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polished blAck - chrome / grey
03033-901
mAtte oliVe / green grey
03033-906
polished blAck - gold / bronze
03033-902
polished blAck - chrome /
grey polArized / 03034-901
mAtte white / grey
03033-903polished blAck - mAtte blAck /
grey / 03033-904
blAck & copper / grey
03033-907
polArized option
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// polished gold
nickel silVer cArl zeiss Vision premium lenses
6 bAse lens curVeA metAl AV iAtor , the lens s i ts Atop the l ight we ight metAl frAme , hoVer in g And cl i pped in with smAll cleAts .
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gunmetAl / grey
03031-903
polished white / grey grAdient
03031-905
mAtte blAck / grey
03031-901
polished gold / bronze
03031-902
rubber temple pAds for comfort
mAzzucchelli premium AcetAte temple tips
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// mAtte oliVe
rubber temple pAdsfor comfort
cArl zeiss Vision premium lenses
7 bArrel nickel silVer hinges
flip up shield lens with spring hinge
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polished blAck / grey
03032-901
clAssic tortoise / green grey
03032-902
mAtte blAck / grey
03032-903
mAtte oliVe / green grey
03032-905
exclus iVe or e lus iVe – only A se lect few Are bold en ough to run with the s t y l in g of our f l i p up sh ie ld lens .
shield lens
nylon frAme with metAllogo hits
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// polished blAck
cArl zeiss Vision premium lenses
5 bArrel nickel silVer hinges
prescription reAdy 6 bAse lens curVeth ic k i tAl iAn AcetAte with A f l At top And s l ightly An gled lenses shAre A ser ious d ispos i t ion .
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polished blAck / grey
03035-901
clAssic tortoise / green grey
03035-902
mAtte blAck / grey
03035-903
VintAge tortoise / grey
03035-906
blood orAnge / grey
03035-907
polished blAck / grey polArized
03060-901
hAndmAde frAme mAzzucchelli premium AcetAte
polArized option
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d.p.m. series blAck / green grey
03037-907
polished blAck / grey
03037-901
clAssic tortoise / green grey
03037-902
mAtte blAck / grey
03037-903
polished blAck / grey polArized
03038-901
the j iV in g i s int im idAt in g without eVen try in g. th is men Acin g s t yle sends A messAge without sAy in g A word.
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cArl zeiss Vision premium lenses
7 bArrel nickel silVer hinges
prescription reAdy 6 bAse lens curVehAndmAde frAme mAzzucchelli premium AcetAte
polArized option
// series blAck
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// VintAge tortoise
unique hAndmAde AcetAte &nickel silVer combinAtion frAme
cArl zeiss Vision premium lenses
prescription reAdylAser etched logo hits 6 bAse lens curVe
polished blAck - gold / bronze grAdient
03036-902
blood orAnge / grey
03036-907
c l Ass ic with A t wis t , our hAlf AcetAte , f l At top, r imwire frAmes boldly re interpret A cl Ass ic s t y le .
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polished blAck - chrome / grey
03036-901
clAssic tortoise - gunmetAl / green grey
03036-903
mAtte blAck - brushed blAck / grey
03036-904
VintAge tortoise / grey
03036-906
mAzzucchelli premium AcetAte
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// clAssic tortoise
cArl zeiss Vision premium lenses
7 bArrel nickel silVer hinges
prescription reAdy 6 bAse lens curVeAn oVers ize wrAp with Aggress iVe s t y l in g, bes t su i ted for A l Arge heAd or l Arger ego.
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mAtte blAck / grey
03039-903
polished blAck / grey
03039-901
clAssic tortoise / green grey
03039-902
polished blAck / grey polArized
03040-901
nylon frAme with metAllogo hits
rubber temple pAdsfor comfort
polArized option
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l e i g h l e z A r k
t h e
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// mAuVe tortoise
cArl zeiss Vision premium lenses
5 bArrel nickel silVer hinges
prescription reAdy 6 bAse lens curVeth Is rectan gul ar shaped s t y le features soft sculptural acetate deta I l In g, wI th a s l Ight n od to the 60 ’s .
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mAuVe tortoise / rose grAdient
06728-906
polished blAck - mArblestone /
grey grAdient / 06728-903
VintAge tortoise - blAck / grey
06728-905
hAndmAde frAme mAzzucchelli premium AcetAte
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// AquA fAde
nickel metAl temples thAt AttAch uniquely to frAme front
cArl zeiss Vision premium lenses
5 bArrel nickel silVer hinges
prescription reAdy 6 bAse lens curVethe e lus iVe c At - eye grAbs Attent ion with i ts drAmAt ic l ines , r ic h color And sultry m ix of mAter iAls .
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VintAge tortoise / grey
03042-901
AquA fAde / rose grAdient
03042-902
trAns brown fAde / bronze
03042-903
mAuVe tortoise / rose grAdient
03042-904
polished blAck - brushed blAck /
grey / 03042-906
polished blAck / grey
03042-907
VintAge tortoise - blAck / grey
03042-912
hAndmAde frAme mAzzucchelli premium AcetAte
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// trAns brown fAde
subtle cAteye shApe with striking Aluminum detAils giVes this style A life of its own.
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trAns brown fAde / bronze
03041-903
VintAge tortoise / grey
03041-901
AquA fAde / rose grAdient
03041-902 mAuVe tortoise / rose grAdient
03041-904
polished blAck / grey
03041-905
polished blAck - brushed blAck /
grey / 03041-907
d.p.m. series mAtte iVory /
green grey / 03041-908
VintAge tortoise - blAck / grey
03041-913
cArl zeiss Vision premium lenses
7 bArrel nickel silVer hinges
prescription reAdy 6 bAse lens curVehAndmAde frAme mAzzucchelli premium AcetAte
forged Aluminum temples
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“I don’t mInd If my skull ends up on a shelf
as long as It’s got my name on It.”
- d e b b i e h A r r y ( b l o n d i e )
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2 3 4
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3 unit risersolid wood with ornAte fAciA trim, lAser-cut temple And bridge posts, And interchAngeAble grAphic c Ard slots for seAsonAl messAging. coAted in blAck semi-gloss pAint And sized to showcAse 3 pAirs of iVi sunglAsses.
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glorifierh i g h l i g h t s o n e f r A m e w i t h i n t e rc h A n g e A b l e b Ac kg ro u n d s .
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retAil mirrorA 12 by 9 inch Acrylic mirror with etched iVi logo, surrounded by An ornAte wood frAme coAted in blAck semi-gloss pAint. includes remoVAble post for freestAnding countertop displAy And brAcket for wAll mounting.
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5 logo plAcArd3 i n c h wo o d e n lo g o p l Ac A r d bo l d ly d i s p l Ays brAnd logo.
6 Ad cArd holder3 in c h wide brAnded wood bloc k coVered in semi-gloss blAck pAint. A 1/4 inch Angled notch holds A cArd stock imAge feAturing A seAsonAl mArketing messAge.
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1 iVi towerb r A n d e d d i s p l Ay f e At u r e s wo o d A n d g l A s s construction, led lights for optimAl product presentAtion And lockAble storAge for up to 40 units. ships with complete pop kit.
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southern cAliforniAdoug coger / A - teAm sAles Agency
phone: 805-494-4150fAx: [email protected]
pAcific northwest / northern cAliforniAAtlee treAsure
phone: 206-280-3587fAx: [email protected]
desert southwestlAnce gilmAn
phone: 702-436-6686fAx: [email protected]
floridAmichAel duffield
phone: 321-613-2965fAx: [email protected]
southeAstiVi sAles
phone: 888-273-4391fAx: [email protected]
hAwAii / guAmAubry boutin
phone: 808-250-5560fAx: [email protected]
mid AtlAntic / northeAstiVi sAles
phone: 888-273-4391fAx: [email protected]
rockies (co, wy, ut)keVin sheehy
phone: 978-761-3657fAx: [email protected]
gulf south / lower midwest, gA , tnrob koenig / cinco kings
phone: 512-531-9496fAx: [email protected]
puerto ricomAnuel rodriguez
phone: 787-399-9210fAx: [email protected]
midwestiVi sAles
phone: 888-273-4391fAx: [email protected]
globAl sAlesiVi sAles
phone: 888-273-4391fAx: [email protected]
s A l e s c o n t A c t s
iVi, llc16752 Armstrong AVe
irVine, cA , 92606iViVision.com
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- p A u l g A u g u i n