iwa waterwise checkmark
TRANSCRIPT
www.waterwise.org.uk
Waterwiseproducts & services
Waterwise retailers
Waterwisesupermarkets
Waterwise offices
Waterwise councilsWaterwise leisure
Waterwiserestaurants Waterwise schools
Link to ecoschoolsLink to sustainable
restaurant association
Build on previous programme
Waterwise hotels
www.waterwise.org.uk
Forms completed
• Retailer• Business• Product
WaterwiseReview against Criteria
• Data processing
• Expert Review
Interview/ spot check
• Expert review
• Interview/ site visit
AwardedReview
www.waterwise.org.uk
Review of labelling scheme
Incentives& rebates
Links to building and procurement standards
Zero VAT
Innovation prorgammes
Mandatory labelling/ product standards (codes)
www.waterwise.org.uk
RebatesTraditional Water Company Programmes – water company pays up-front, products only installed when suitable but may not be installed by residents or removed if not meeting expectations.
Cutsomer contact• Water company may
send out products
In-home visit• Water company
pays for & installs products
Follow-up• May be linked to
behaviour change
www.waterwise.org.uk
Customer rebate based approach – Customers are incentivised to choose a water efficient product at a moment of change. They increase pressure on local retailers to stock labelled devices. This results in a market transformation towards more efficient devices.
Customer moment of change - replacement product, new bathroom/ kitchen•Aware of water label through rebate scheme
Customer purchases
suitable water efficient labelled
device
Customer requests
rebate from Water
Company
www.waterwise.org.uk
Developer rebate based approach – reduced costs for the developer incentivise them to install more efficient devices based on the water label. However, this will only lead to market transformation in their existing supply chain.
www.waterwise.org.uk
The benefits of this incentive approach (customer rebate – second example) include:•The costs of the scheme would be the same if not less than a rebate programme and could address a key moment of change•Consumer choice in fittings that match householder’s bathroom decor and they can pay more towards a fitting if they wish.• Market transformation towards labelled products –more stores both online and on-the-ground will stock and promote labelled water efficient devices if consumers are seeking these
www.waterwise.org.ukwww.waterwise.org.uk
Thanks
Waterwise | 180 Piccadilly | London | W1J [email protected]+44 7885 913 231www.waterwise.org.uk / Twitter@AaronBH2O