iwdk event - fundable - ryan rutan
TRANSCRIPT
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CROWDEDHow to create, launch, and grow a business.
A Startups.co presentation spoken by @ryanarutan
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NEW WORLDRULES
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NEW Opportunities NEW Challenges
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CONSUMERSPEOPLE are empowered.
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POWERWhat once was theirs – is now yours.
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GIMME![gim-ee] (n) Pronunciation Spelling. Give me.
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Wait…
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Fred
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You probably know him.(?)
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FAILURE
Massive
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Environment?
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Resources?
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Objectives?
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Success?
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0+0+0+0=0(Duh).
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This is Fred.
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PLEASE…
Understand the environment
Plan according to your resources
Define objectives
Understand success
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Starting a business is
HARD
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50,000,000
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6,000,000
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Rea
llyHARD.
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BUTreasonably
so…
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1,500 Days$120,000 Dollars
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Yummmm…( ?)
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1,500 Days$120,000 Dollars
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$A $45,000 a year job.
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so…
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Starting a business is
HARD(Again).
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四 ד أربع4 肆
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WHO ARE WE?
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24,000,000
Annual Visitors
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12,000,000Backers/Followers
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600,000STARTUPS
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15,000Startup
Registrations/Month
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$ $150,000,000Raised in Startup Funding
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ROADBLOCK
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Simple NOTSingular
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The very next step.
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WatchYour
Step
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5 STAGES
1 2 3 4 5
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IDEATION.
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VALIDATION.
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TRACTION.
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$FUNDING.
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SOURCING.(Growth)
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IDEATION.
VALIDATION.
TRACTION.
FUNDING.
SOURCING.
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Secret:The POWER
is in the PURPOSE
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IDEATION.
VALIDATION.
TRACTION.
FUNDING.
SOURCING.
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HowYOUsee it.
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How theWORLDmost likely
sees it.
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Do NOT let perspective get in the way of vision.
#SOMERELEVANTHASHTAG
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A few ways to validate.
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FORUMS
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LANDING PAGES
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CROWDFUNDING(Hint: It’s not about the money)
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Validation with Purpose: The Story of the Staples Contest
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63K People helped select
FOUR Startups for Staples to fund
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IDEATION.
VALIDATION.
TRACTION.
FUNDING.
SOURCING.
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B.Y.O.C
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A few ways to:
GAIN TRACTION
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LANDING PAGES
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MEDIA
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RENTED LAND
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CROWDFUNDINGas a signal.
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The
PROBLEM
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FUNDING.
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SHAPES
&SiZeS
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Let the punishment fit the
CRIME.
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Their little steps.
Your vision.BIG
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Funding with PURPOSE:
The story of BodBot
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things to consider…(Key)
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Do not let perspective get in the way of vision. Your own perception can become a leash.
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GIVE Purpose. Get Power.(Replace consumers with contributors.)
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The Crowd is not inherently good. It’s power can make you – but it can also break you.
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The Crowd is not the
ONLY WAY.
Leverage the power of the crowd to enter traditional consumer channels.
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We’re all in this TOGETHER.