iwf 2010 promotion wwn
TRANSCRIPT
![Page 1: IWF 2010 Promotion WWN](https://reader037.vdocuments.net/reader037/viewer/2022102918/54928c4fb47959a7398b47ad/html5/thumbnails/1.jpg)
2010 Show Promotion and Coverage Delivered By
![Page 2: IWF 2010 Promotion WWN](https://reader037.vdocuments.net/reader037/viewer/2022102918/54928c4fb47959a7398b47ad/html5/thumbnails/2.jpg)
MARKETING/PROMOTIONPRE-SHOW PROMOTION• Print• Online – web, e-blasts• Online / social media (twitter, blogs, Facebook, etc.)• Videos, commentary and interviews
LIVE SHOW COVERAGE• Print• Online – web, e-blasts• Online / social media (twitter, blogs, Facebook, etc.)• Videos, commentary and interviews
POST-SHOW COVERAGE• Print• Online – web, e-blasts• Online / social media (twitter, blogs, Facebook, etc.)• Videos, commentary and interviews
![Page 3: IWF 2010 Promotion WWN](https://reader037.vdocuments.net/reader037/viewer/2022102918/54928c4fb47959a7398b47ad/html5/thumbnails/3.jpg)
PRE-SHOW MUST-SEE PROMOTION
• Distributed electronically to 30,000 woodworking suppliers
• Integrated web, e-blast and print components
![Page 4: IWF 2010 Promotion WWN](https://reader037.vdocuments.net/reader037/viewer/2022102918/54928c4fb47959a7398b47ad/html5/thumbnails/4.jpg)
PRE-SHOW MUST-SEE E-BLAST
• Pre-show e-blast sent to more than 30,000 woodworkers
• Links to product photo and press release at WoodworkingNetwork.com
• Must-see list posted on WoodworkingNetwork.com
![Page 5: IWF 2010 Promotion WWN](https://reader037.vdocuments.net/reader037/viewer/2022102918/54928c4fb47959a7398b47ad/html5/thumbnails/5.jpg)
PRE-SHOW MUST-SEE PROMOTION
• Print-and-tote floor plan• Must-see exhibitors
highlighted
![Page 6: IWF 2010 Promotion WWN](https://reader037.vdocuments.net/reader037/viewer/2022102918/54928c4fb47959a7398b47ad/html5/thumbnails/6.jpg)
PRE-SHOW - PRINT
COVER STORY
<July Wood & Wood Products
August CWB>
Combined Circulation:75,000+
![Page 7: IWF 2010 Promotion WWN](https://reader037.vdocuments.net/reader037/viewer/2022102918/54928c4fb47959a7398b47ad/html5/thumbnails/7.jpg)
PRE-SHOW - PRINT
SHOW PREVIEW
<July Wood & Wood Products
August CWB>
![Page 8: IWF 2010 Promotion WWN](https://reader037.vdocuments.net/reader037/viewer/2022102918/54928c4fb47959a7398b47ad/html5/thumbnails/8.jpg)
PRE-SHOW - PRINT CHALLENGERS
AWARD FINALISTS
<July Wood & Wood Products
August CWB>
![Page 9: IWF 2010 Promotion WWN](https://reader037.vdocuments.net/reader037/viewer/2022102918/54928c4fb47959a7398b47ad/html5/thumbnails/9.jpg)
PRE-SHOW - PRINT EXHIBITORS
LISTS
<July Wood & Wood Products
August CWB>
![Page 10: IWF 2010 Promotion WWN](https://reader037.vdocuments.net/reader037/viewer/2022102918/54928c4fb47959a7398b47ad/html5/thumbnails/10.jpg)
PRE-SHOW - PRINTIWF PRODUCT
PREVIEWS
<July Wood & Wood Products
August CWB>
![Page 11: IWF 2010 Promotion WWN](https://reader037.vdocuments.net/reader037/viewer/2022102918/54928c4fb47959a7398b47ad/html5/thumbnails/11.jpg)
PRE-SHOW - PRINT TECHNICAL
CONFERENCE PROGRAM
July Wood & Wood Products
![Page 12: IWF 2010 Promotion WWN](https://reader037.vdocuments.net/reader037/viewer/2022102918/54928c4fb47959a7398b47ad/html5/thumbnails/12.jpg)
PRE-SHOW - PRINT
IWF Advertising Messages
Full page ads in…• Closets (May and July issues)• CWB (June and July issues) • W&WP (June and July issues)
285,000 Total Impressions
![Page 13: IWF 2010 Promotion WWN](https://reader037.vdocuments.net/reader037/viewer/2022102918/54928c4fb47959a7398b47ad/html5/thumbnails/13.jpg)
PRESHOW – ONLINEIWF MICROSITE
• Access from homepage• News• Pre-show Videos• Blogs• Show Info/News• Must-see Promotion• More than 200 Twitter feeds/tweets
![Page 14: IWF 2010 Promotion WWN](https://reader037.vdocuments.net/reader037/viewer/2022102918/54928c4fb47959a7398b47ad/html5/thumbnails/14.jpg)
PRE-SHOW – ONLINE
IWF Show Info/News*
FEATURE NUMBER OF ITEMS
NUMBER OF PAGE VIEWS
Feature Stories
13 14,427
News Articles 125 12,370
Blogs 21 7,459
Videos 13 4,862
* 38,219 Page Views as of August 2010
![Page 15: IWF 2010 Promotion WWN](https://reader037.vdocuments.net/reader037/viewer/2022102918/54928c4fb47959a7398b47ad/html5/thumbnails/15.jpg)
PRE-SHOW VIDEOS, BLOGS
![Page 16: IWF 2010 Promotion WWN](https://reader037.vdocuments.net/reader037/viewer/2022102918/54928c4fb47959a7398b47ad/html5/thumbnails/16.jpg)
PRE-SHOW CUSTOM E-BLASTS
• Three custom IWF e-blasts sent in May, June and July
• Each e-blast sent to more than 30,000 woodworkers
• Total distribution = 90,000+
![Page 17: IWF 2010 Promotion WWN](https://reader037.vdocuments.net/reader037/viewer/2022102918/54928c4fb47959a7398b47ad/html5/thumbnails/17.jpg)
PRE-SHOWWOODWORKING NETWORK UPDATE
More than 20 IWF Banners included on Woodworking Network E-letter Updates from May - August
Each Update sent to more than 30,000 woodworkersTotal Distribution = 600,000+
![Page 18: IWF 2010 Promotion WWN](https://reader037.vdocuments.net/reader037/viewer/2022102918/54928c4fb47959a7398b47ad/html5/thumbnails/18.jpg)
SHOW COVERAGE - PRINT
• Woodworking Network Guide to IWF
• 24-page publication containing timely and relevant show info
• More than 3,000 copies distributed at IWF
![Page 19: IWF 2010 Promotion WWN](https://reader037.vdocuments.net/reader037/viewer/2022102918/54928c4fb47959a7398b47ad/html5/thumbnails/19.jpg)
SHOW COVERAGE - PRINT
Included in Woodworking Network Guide to IWF:
Exhibitors List
Print-and-tote floor plan
Must-see exhibitors highlighted
![Page 20: IWF 2010 Promotion WWN](https://reader037.vdocuments.net/reader037/viewer/2022102918/54928c4fb47959a7398b47ad/html5/thumbnails/20.jpg)
SHOW COVERAGE - PRINT
Included in Woodworking Network Guide to IWF:
Show NewsSeminar ScheduleAwards Programs
![Page 21: IWF 2010 Promotion WWN](https://reader037.vdocuments.net/reader037/viewer/2022102918/54928c4fb47959a7398b47ad/html5/thumbnails/21.jpg)
SHOW COVERAGE - ONLINE
Woodworking Network Update
Show News August 24-27
Each update sent to more than 30,000 woodworkers
Total distribution = 120,000+
![Page 22: IWF 2010 Promotion WWN](https://reader037.vdocuments.net/reader037/viewer/2022102918/54928c4fb47959a7398b47ad/html5/thumbnails/22.jpg)
SHOW COVERAGE – VIDEOS LIVE FROM IWF
Six company videos shot from show floor on
August 25
Videos posted and remain on WWN IWF micro site
Videos e-blast on August 27
(during the show) to more than
30,000 woodworkers
![Page 23: IWF 2010 Promotion WWN](https://reader037.vdocuments.net/reader037/viewer/2022102918/54928c4fb47959a7398b47ad/html5/thumbnails/23.jpg)
POST-SHOWWOODWORKING NETWORK UPDATE
Woodworking Network Update
Post-Show News August 30
Newsletter sent to more than 30,000 woodworkers
![Page 24: IWF 2010 Promotion WWN](https://reader037.vdocuments.net/reader037/viewer/2022102918/54928c4fb47959a7398b47ad/html5/thumbnails/24.jpg)
POST-SHOW VIDEOS LIVE FROM IWF
Six company videos shot from IWF show floor August 25, 2010
Videos sent in post-show e-blast August 31 to more than 30,000 woodworkers
Videos are posted and remain on WWN website
![Page 25: IWF 2010 Promotion WWN](https://reader037.vdocuments.net/reader037/viewer/2022102918/54928c4fb47959a7398b47ad/html5/thumbnails/25.jpg)
POST-SHOW MUST-SEE E-BLAST
• Post-show e-blast sent to more than 30,000 woodworkers
• Links to product photo and press release at WoodworkingNetwork.com
• Must-see list posted on WWN website
![Page 26: IWF 2010 Promotion WWN](https://reader037.vdocuments.net/reader037/viewer/2022102918/54928c4fb47959a7398b47ad/html5/thumbnails/26.jpg)
POST-SHOW PRINT
• Post-show coverage in September Wood & Wood Products
• Post-show coverage in October CWB
• Combined Circulation 75,000+
![Page 27: IWF 2010 Promotion WWN](https://reader037.vdocuments.net/reader037/viewer/2022102918/54928c4fb47959a7398b47ad/html5/thumbnails/27.jpg)
SUMMARY
PRODUCTS VIEWERS / AUDIENCE
Newsletters 26 Articles and Videos 780,000 recipients
Online 329 Posts 59,259 page views*
Print Content and Advertising 375,000 recipients
TOTAL IMPACT 1,214,259 possible impressions
*To date