iwoc: finding & retaining clients yourself
DESCRIPTION
Lynn teaches us how to establish your brand and reach to new clients and keep them interested presented at IWOC.TRANSCRIPT
Finding and retaining clients
Lynn HazanLynn Hazan and Associates, IncExecutive Search Firm for Recruitment in Marketing and [email protected] 5401
How do You Define Yourself?
Business owner or freelancer?
What is more professional?
Subtle change, yet significant!
What is Your Story in Six Words?
Exercise: The Hemingway challenge
Hemingway’s story
For Sale.
Baby Shoes.
Never Worn.
Lynn’s Story
Passionate Recruiter Loves Placing Superb Talent
What make you unique?
What makes you special?
Why should I hire you?
What is Your UPS?
Stand out
Is This How You Want to be Perceived?
All lists Everybody looks the same
Content Marketing= The New Marketing
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www.orbitmedia.com/newsletter-pages-72.php
Andy Crestodina [email protected]
Be a Subject Matter Expert
Share best practices. Have experiences to relate. Speaking engagements to share your
knowledge. Webinars, conferences, live conferences,
white papers, videos.
Your Mission
Increase billings, business and your brand.
New clients, repeat business and enhanced reputation.
Use Social Media to Leverage Yourself
Blogs
Podcasts
SlideShare
SlideShare
E-zine
EzineArticles.com- Lynn Platinum Author
-Interviewing to Win a Job Offer-Companies are Hiring: Don’t Fumble Your Chances
Your Mission
“ Always be a first- rate version of yourself, instead of a second rate version of somebody else” – Judy Garland
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address on the sign up sheet!
Join Today!
Lynn Hazan and
Associates, Inc
55 E. Washington St.
Suite 715Chicago, IL 60602
@lynnhazan