IWSC.NET

45 Years.

The Original Wine & Spirit Competition

REWARDING EXCELLENCE SINCE 1969

POSITION YOUR BRANDS ON THE INTERNATIONAL STAGE

12 month PR campaign highlights winners to the world

A TRUSTED SEAL OF APPROVAL

Winning a coveted IWSC Award is no mean feat. The trust that the IWSC commands is what makes our awards so meaningful for trade and consumers alike:

• A structured and rigorous two-stage judging process

•Blindtastingbypre-poured,numberedglasses(judgesneverseeabottle)

•Theonlycompetitiontocarryoutdetailedchemicalandmicrobiologicalanalyses

•In-houseteamofWSETqualifiedstaff,permanent on-site cellars and three dedicated tastingrooms

•Eachproductisassessedmeticulouslyandwiththe greatest care

• Support of the leaders of the wine and spirit industries

PROMOTED INTERNATIONALLY

MakingitthroughtheIWSCrigoroustastingprocessandwinninganawardisjustthebeginning. Wesupportwinnersthroughouttheentireyeartoeffectivelypromotetheirresultsinternationally:

•Internationalpromotionattheindustry’sleadingtradeshowsincludingProWein,Vinitaly,WSWA,TheBeautifulSouthandVinexpo

•Opportunitytoparticipateinshowcaseeventsaround the world for winning products

•Networkoftradeandmediapartnersinallkeymarketsaroundtheworldbackedbyadynamiccommunicationscampaign

•InternationalsalesagentsworkinginkeymarketsdriveawarenessoftheCompetitionandpromotewinnersallyearround.

AMPLIFY YOUR SUCCESS; INCREASE SALES

Success in the IWSC can increase sales and open newexportopportunities:

•WinnersarepublishedinourannualDrinksBusinessreportwhichissenttogloballeadersintheindustry

•Withmediapartnersin12internationalmarkets,IWSCcoverageistrulyglobal

•IWSCawardbottlestickersgenerateatangibleimpact on sales

•Dynamicsocialmedianetworkspromote resultsandengagewithinfluencers

•Freemarketingtoolkitandexpertguideonhowtopromoteyouraward

• 12 month PR campaign to promote the Competitionanditswinesglobally

“If you are lucky enough to win an International Trophy from the IWSC the reputation of your brand is immediately enhanced domestically and internationally. Wine show success at the IWSC has an incredible positive influence on wine buyers around the world, especially to those in the emerging markets.”

Neil McGuigan, CEOAustralianVintage

ABOUTTHE IWSCEstablished in 1969, The International Wine & Spirit Competition (IWSC) was the first competition of its kind, set up to seek out, reward and promote the world’s best wines, spirits and liqueurs. Now in its 45th year, The IWSC’s relentless pursuit of excellence underpins every aspect of the Competition today.

WhatsetstheIWSCapartistheformidablereputationofitsjudgingprocess.OurpanelsofcarefullyselectedglobalindustryexpertscompriseMastersofWine,buyers,MasterDistillers,MasterBlenders,MasterSommeliers;WSETqualifiededucatorsandrespectedwineandspiritjournalists.Everysinglewineandspirit is assessed on its own merits within the contextofitsclass.

Currentlyreceivingentriesfromaround90countries,theIWSCistrulyinternationalinitsreachandrecognition.Ourpartnersaroundtheworldworkthroughouttheyeartodriveawarenessandpromotewinnerstobothtradeand consumer audiences.

With45yearsheritage,anIWSCAwardisrecognisedinternationallyasabadgeofquality.

OUR PRESIDENTDr Laura Catena, 2014 IWSC President

ThefourthgenerationoftheinfluentialwinemakingfamilyCatena,Lauraisknownas‘thefaceofArgentinewine.’HerItaliangreatgrandfathersettledinMendozaandestablishedthewineryin1902.Herfather,Nicolas Catena Zapata was instrumental in bringingtheMalbecgrapeontotheworldstage.Today,shetravelsaroundtheworld,sharing her knowledge and enthusiasm for thewinesofhercountry.

LauraiscurrentlyManagingDirectorof Bodega Catena Zapata and her own LucaWinesinMendoza,arolewhichshecombineswithherothercareerasapractisingphysicianofEmergencyMedicinein San Francisco.

The IWSC is honoured to have such a remarkable,dynamicandcommittedambassadorasits2014Presidentandwelookforwardtoagreatyearahead.

45 Years. The Original Wine &

Spirit Competition

WINE & SPIRIT ANALYSISAkeypartoftheIWSCprocess is to pass winning entries through to a round of detailed chemical and microbiologicalanalysistoassesstheoverallstabilityandqualityofthewineorspirit.

THE RIGOROUSJUDGING PROCESS...Withatrack-recordof45yearsofexperienceandthe support of the leaders of the wine and spiritsindustries,theIWSCstaunchlyupholdsitsoriginaljudging principles. It is this uncompromisingcommitment to these principles which sets theCompetitionapart.

Alljudgesmustattendanintroductionandbriefingandmayalsobeaskedtoattendatrialjudgingdaybeforebeingpermittedtositonapanel.

Detailedchemicalanalysishelpsrefinejudgingtofurtherassessaproduct’sfuturestabilityandlegalcompliance.Everysinglewineisassessed onitsownmeritswithinthecontextofitsclass.

TheTechnicalandJudgingCommitteegivesindependent assurance to the IWSC Board of thequality,integrity,accuracyandimpartialityof the assessment of products entered in the Competitioneachyear.

iwsc.net/judges

...7 Months,4 days a week

7 Judges per panel

3 panels per day

300 judges from over 30 countries

...including 40 Masters of Wine

“There are competitions and there are competitions, but the IWSC is one of the few that really works as it is recognised by consumers. Effective competitions need to connect with the consumer and that is something the IWSC does well.”

Bruce JackWinemaker, Flagstone Wines

“There’s absolutely no question that winning anything at the IWSC is not just another award, this is the premium competition, we always take part in it and it’s the one that I attach the most importance to.”

Dr Bill LumsdenHead of Distilling and Whisky Creation, Glenmorangie

BLIND TASTINGTheIWSCistheonlycompetitionofitskindthatconductsfullblindtasting(prepouredglasses)bypanelsselectedfromover300fullyqualifiedindustryjudgesfrom30countriesaroundtheworld.Followedbyanextensivechemicalanalysis.

THE MARKING SYSTEMGOLD OUTSTANDINGAtthejudges’discretion

90 – 100 GOLDSuperiorexample;settingthestandard

86 – 90 SILVER OUTSTANDINGOutstandingexample;excellentquality

80 – 85 SILVERFineexample;excellentquality

75 – 79.9 BRONZEGoodexample;wellaboveaverage

For full details please visit iwsc.net

Enteringoneofyourproductsforanawardiseasy,justfollowthebelowsteps.

•Visitiwsc.net/how-to-enter•ClickontheENTERNOWbutton• Fill in the online form•SendyourproductstotheCompetitioncellarsiwsc.net/shipping

For a full list of entry categories, please visit iwsc.net/categoriesFor a full list of trophies, please visit iwsc.net/trophies

HOW TO ENTER

NORTHERN HEMISPHERE WINES

Eastern Europe/Far East & Asia 3 FebruaryEngland 6 FebruaryFrance/Portugal/Spain/Greece 28 FebruaryGermany/Austria/ Switzerland 14 MarchItaly 19 March

USA/Canada/Mexico 26 March

SPIRITS ALL 16 May

SOUTHERN HEMISPHERE WINES

South Africa* 27 June South America 27 JuneAustralia 18 JulyNew Zealand 1 August

* Please note South Africa judging will take place in Paarl, so products must be shipped there directly between 4th and 11th July

Visit iwsc.net/termsandconditions for a full list of rules as well as the terms and conditions for entry

ENTRY DEADLINES

NEW FOR 2014

SHIPPING INFORMATIONFor2014wehaveintroducedanew,simpleshippingsystemtomaketheentryprocesseasierthaneverbefore.Foronly£37perentry,includingduty,entrantswillbeabletoshiptheirwinesfromanyofficeofourpartner,HellmannBeverageLogistics.

Find out more at iwsc.net/shipping

SAVE THE DATEAnnual Awards BanquetWednesday 12 November 2014The Guildhall, City of London

TheInternationalWineandSpiritCompetitionLtdBuilding17,DunsfoldPark,StovoldsHill,CranleighSurrey,GU68TBUK

Tel: +44(0)1483548963Fax: +44(0)1483548826Email: info@iwsc.co.uk

IWSC.NET

The International Wine and Spirit Competition

theIWSC

@theIWSC

theIWSCmarketing@iwscgroup.com

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WITH THANKS TO OUR SPONSORS

WITH THANKS TO OUR MEDIA PARTNERS