ixd13 redux
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#ixd13cinci@RikkiCreative
Sponsored by:
“ People will forget what you said.
People will forget what you did.
But people will never forget how you made them feel. ”
Maya Angelou
“ I do not believe people are looking for the meaning of life, as much as they are
looking for the experience of being alive. ”
http://processing.org/
What happens to data after death?
Should we own our own data?
Is there good that comes from companies owning our data?
Facebook is not a website.
It is a framework for people.
People want to feel unique.
People want to feel connected.
MESelf
USInner Circle
THEMEveryone Else
MESelf
USInner Circle
THEMEveryone Else
COMFORT ZONE
`
Build fast. Test. Iterate.
Facebook pushes new changes everyday.
STOP RESEARCHING.START DOING.
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YOU ARE NOT YOUR USER
Benefits of Lean UX
Push MVP to marketQuick user feedback
Redefine rolesUXD as planner and guide
Less wasteFits within Agile
“Ways to leverage tension…”
Creating Positive Tensions in ExperiencesMatt Walsh, CP+B
Tension is a primal human emotion.
UX consultants are becoming business
consultants.
UX Benefits
Understand CustomersIdentify Market Opportunities
Rethink Business ModelsArticulate a Vision
Define Experience StrategyPlan for Organizational Change
“Companies are seeing that their products have to support their customers in a
very different way than they’ve been doing in the past.”
The core of UX consulting is strategic management.
We are responsible for guiding clients through a decision-making process.
STOP BEING JUST A DESIGNER
Cultivate a creative partnershipAlways zoom out to the big
pictureAdopt your developers
Prototype early and often
RESCUE YOUR CLIENT
Realize that your client is in over their head
Push client to achieve intended goalBe sure that you are included in planning
phase
BE CAREFUL LETTING NON-DESIGNERS HAVE UX CONTROL
Rephrase your rationaleAlways have a reason
Be wary of “contract” decisionsPrepare for limitations
Show that you are the UX leader
IMPACTFUL UX REQUIRES:
Experience StrategyUser Understanding
Measurement & TestingVisual Design
Culture
Designing CultureTeresa Brazen, Cooper
Identify and confirm Team, Commitment and RoleIdentify Users and Roles / User Personas
Identify User Research Methodologies Define go-to market message Review / Assess Current Site
Identify Business Goals Identify User Goals
1:1 interviewsMass Survey
Establish Timeline Define Scope of project
Establish core functionalityIdentify technological capabilities
Document technology requirements decisionsValidate requirements (content, business, users)
Identify key content requirements Apply user personas to workflow
Analyze Card Sorting results Create content strategy Create a user workflow
Organize content
Create Wireframes Generate Prototypes
Define user interaction Implement User behavior strategy
Create physical representation of Creative VisionPick typography style (font, sizes, etc.) Implement Surface into Functionality
Pitch Surface Vision to Full Team Design graphic elements
Choose color palette Design Mockups
UX UNICORNVisual Master + Developer + Experience Designer
UX != IxD
IxD = Designing the way people interact with technology.
Interaction design is designing what the user will see and how
they will interact.
UX = Defining the experience as a whole.
Designing human
behavior.
User Experience Design is designing how the user will
feel during and after engagement.
“User Experience isn’t a checkbox. You don’t do it and
then move on. It needs to be integrated into
everything that you do.”Liz DanzicoChair of Interaction DesignSchool of Visual Arts NYC
It is UX that forms a customer’s opinion of a company.
It is UX that determines whether your users will come back.
It is UX that differentiates a company from it’s
competitors.
User experience is not limited to the confines of technology.
User Experience lies within every interaction.
The biggest misconception is that companies have a choice to invest
in their user’s experience.
To survive, they don’t.
Obama For America Mobile Campaign Thirteen 23, Austin, USA
Nike FuelBand R/GA, NYC, USA
21 Balancoires Daily Tous les Jours, Montreal, Canada
Paper by FiftyThree Fifty Three, NYC, USA
Practice Fusion Cooper, San Francisco, USA
The future is here. It just is not evenly distributed.
INTERFACES ARE OBSTACLES
USERS PREFER NATURAL ACTIONS
SOON INTERFACES WILL
BE OBSOLETE
Do not limit yourself to what people have done in
the past.
Create your own future.
THIS IS OUR TIME!