j gioglio sxsw2015 w2o
TRANSCRIPT
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From Meh to Marvelous: Standing Out in the Era of Infobesity
Jessica Gioglio
W20 Pre-Conference Summit 2015
@savvybostonian
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The Era of Infobesity is a lot like SXSW…
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The same amount of information that has been created from the
beginning of time until the year 2003 is now being produced every 48 hours.
The Same Can Be Said For Social Media…
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So, How Do You Stand Out?
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Embrace Visuals To Tell Your Story
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Visuals Are Processed 60,000x Faster Than Text
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90% of information transmitted
to the brain is visual
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Content Personalization – Personalize, Don’t Spray:
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Content Personalization – Personalize, Don’t Spray:
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Be Timely & Relevant – In A Way That Adds Value:
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Co-Create Content with Brand Advocates:
Dunkin’ Donuts + Shark Week
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Surprise & Delight: Create Remarkable Experiences
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Try tweeting @BenefitBeauty and #BeautyBoost for a pick-me-up!
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At Sprinklr, We Also Practice What We Preach
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