j & j final presentation 9-49pm.pptx
TRANSCRIPT
Johnson & Johnson Case Competition 2015
Team NPresented by:
Rutuja Ajgaonkar
Hetal Naik
Sajeet Agrawal
Juhi Agrawal
Musa Ellison
Shekhar Gurnani
Agenda
• Case Overview• Recommended Decisions• Individual Decision Reasoning• Financial Analysis• SWOT Analysis• Competitive Analysis• Sensitivity Analysis of Decision Points• Q & A
Rutuja
Case Overview
• Lambert & Lawrence: high reputable company looking to
launch a new product
• U.S Oral Care Market: $5 Billion Industry with an average
annual growth rate of 2%
• Mouthwash emerging as a strong growth category
Rutuja
Recommended Decisions
• Marketing
➢ Initial: Prime
➢ Secondary: Prime
• Selling
➢ Initial: Standard
➢ Secondary: Superior
• Naturals Brand
• Premium Pricing
• $1.00 Off Coupon
• Donation
• Silver Packaging
Hetal
Why Naturals Brand?
• Consumers are seeking organic lifestyle
• Differentiation
• Higher growth potential
Juhi
Why Not Children’s & Whitening Brand?
Children‘s Brand
• Children typically do not
use mouthwash
• Unsafe
• Children do not typically
have the buying power
Whitening Brand
• Low amount of market share
and market size
• Chemicals
• 7% of households are using
whitening brands
Sajeet & Hetal
Premium Pricing & Coupon
• With the coupon getting the product cheaper than the parity
price
• Dopamine Effect
• 0.89 cents difference
Musa
Shekhar
Shekhar
Donations
• Marketing Strategy:
➢ Good faith
➢ Reputation
➢ Building Consumer Base
“We must be good citizens – support good works and charities
and bear our fair share of taxes”
Rutuja
Marketing Decision• Prime Initial & Secondary
– Social Media:
• Reach
• Publicity
– Free educational tools and promotional samples
• We care about the consumer’s health
• “We must encourage civic improvements and better health
and education”
Rutuja
Juhi
Selling Decision• Selling Initial: Standard
➢ We should start selling at one major retailer.
• Selling Secondary: Superior
➢ After re-evaluation, we move further with expanding our
selling strategy.
Hetal
Packaging Decision
• Silver Packaging
• Premium pricing complements the silver packaging decision
(Luxury look and feel to the bottle)
• The slogan can aid the consumers to relate our product to our
company, also establishes the company brand
• Easy grip
• Aids in logistical requirements - storage, shelf placement, &
transportation
Sajeet & Musa
Financial Analysis
Shekhar
Shekhar
Musa
STRENGTHS• Feasibility to market• Market penetration• Leader• Supports the credo
WEAKNESS• Substantial up-front
investment• Loss of opportunity to
move globally
OPPORTUNITIES • Growth potential• Promote health
THREATS• Competition• Cannibalization
SWOT
Sajeet
Competitive Analysis
Rutuja
Sensitivity Analysis of Decision Points
Shekhar
QUESTIONS?
THANK YOU!