j. miles alquist portfolio
DESCRIPTION
My Graphic Design portfolio as of my senior year at Ferrist State UniversityTRANSCRIPT
Ferris State University: Student Experience
The Problem
Ferris State University has seen a large boom in students attending their
institution and they need to find a way to satisfy the needs of the current
and new students in an ever growing college.
The Solution
Create campus overhaul addressing concerns of students including
parking, recreation zones, garden spaces, student lounges, and
shopping spaces.
Materials
Campus Layout, Environmental Design, User Experience and Infographics.
Through research, surveys and working hand in hand with students and student organizations, we were able to target the most prevalent issues in the Ferris experience.
Miles Alquist · FSUX
Ferris Student Experience Research
Over a period of several weeks a survey was released, targeting students
currently enrolled at Ferris State University as well as alumni. Through
these surveys and interviews a clear picture of how the current students
and alumni felt about the school began to form.
Freshman Campus Layout
“The campus layout needs a change, it takes to long getting from class to
class and some places feel unsafe”
Campus Activities
“There is nothing to do on campus, there is no reason to stay here”
Sophomores Financial Aid
“Financial Aid is not very helpful here at Ferris, it is too difficult to get issues
resolved on time”
Juniors Parking
“The parking is a huge problem here, I have been to four other universities
and none of them had such car congestion on campus”
Seniors Rankin Center
“Uplift the Student Center, it is too ugly, and feels like a labyrinth inside,
tear it down!”
Website
“The website / blackboard are too difficult to navigate. The links are
misdirecting and rarely work”
Miles Alquist · FSUX
Students First
Ferris State University is a unique college and it deserves a unique
experience. Through research, surveys and working hand in hand
with students and student organizations, we were able to target the
most prevalent issues in the Ferris experience.
1st Floor 2nd Floor 3rd Floor
Printer
Gallery Stand
Gallery Wall
Stair Well
Stair Well
Office
Elevator
Toilet
Tables & Chairs
Bench & Table
Bushes
Sliding Doors
Bench
Lounge Chair
Sofa
Shelving
Conferance Table
The Student Experience
The Student Center will feature a book store, cafe, sandwich shop,
student lounges, and rotating art galleries to provide students with
a dynamic and exuberant space to relax, hang out, or to expand their
cultural horizons. In addition, an IT department, will also be centrally
located for direct support.
Book Store Cafe
Student GalleryStudent Lounge
Miles Alquist · FSUX
Tie Bar
The Tie Bar is a fashion accessory company making a name for themselves
for their high quality products which they sell at very low costs. They also
are known for their unique tie packaging that has a flexible interweaving
locking system that allows multiple tie boxes to turn into a tie rack.
The Problem
Their are no tie companies that consider their new customers needs when
it comes to storing their tie collections.
The Solution
By creating a flexible interlocking box system it allows all of the Tie Bars
tie boxes to be turned into a tie rack which can be configured into many
different formations. This allows the brand identity to be extended
further into the lives of their customers.
Materials
Brand Identity, Hand Drawn Type and Packaging.
Miles Alquist · Tie Bar
Brand Identity
The Tie Bar logo was created using one of their ties laid out to spell out
their name. With the form created by their own product, the logo was then
illustrated.
Business System
The Tie Bar business system was also created with the feel, texture and
flow of the products they produce.
Dear Ms. Campion:
It was a pleasure meeting you briefly at last week’s Board of Trade event. It’s amazing how small the world does seem sometimes, considering that we both earned our undergraduate degrees at U. of Kansas, even overlapping for one year! I suppose we were destined to eventually meet face-to-face.
I was fascinated by your synopsis of the history of Riviera Industries over the past, almost half-century. Clearly, your company has a rich corporate heritage and tradition. At the same time, the company has been blessed with a continuum of leaders of foresight and imagination who had the courage to change course at key points along the way so that the company could remain competitive and continue to lead its industry.
As I was mentioning to you, Final Edition Publications is a specialty publisher that focuses on corporate publications including annual reports, corporate profiles and corporate histories. We have been in business for over 15 years and during that time have grown from a two-person start-up, to a serious corporate publisher with over 100 employees. We have been contracted by over a dozen Fortune 500 companies to produce both annual and special occasion publications on their behalf.
With Riviera’s 50th just around the corner, I’m sure that you have been thinking about ways to make that anniversary a special one. Accordingly, I would very much like to meet with you and show you some of the corporate work we have done, and brief you further on our services. I have a strong feeling that what we offer at Final Edition might be just the kind of thing you’ve been looking for to celebrate Riviera’s 50th.
Regards,
Allan Lichtenberg
Allan Lichtenberg
CFOtiebar.com
Work
Office: [email protected] Oak LaneBarnard, MO 64423
Corporate Headquarters
4775 Oak Lane
Barnard, MO.
64423
877.888.TIES
tiebar.com
Allan LichtenbergCFOtiebar.com
Personal 321 [email protected]
Solid Cotton - Light Grey
sku #13708
Specifications:
100% Cotton
Regular Length - Skinny
58” x 3”
Knit Solid Wool - Cherry Red
sku #34242
Specifications:
100% Italian Wool
Regular Length - Skinny
58” x 2”
Miles Alquist · Tie Bar
Package Design
The packaging for the Tie Bar products has the appearance of being a
standard tie box but holds a secret inside. By folding out the flaps hidden
on the interior the user can turn the box into a tie rack which can be
arranged to any shape the user needs.
Solid Cotton - Light Grey
sku #13708
Specifications:
100% Cotton
Regular Length - Skinny
58” x 3”
Miles Alquist · Tie Bar
Table of Contents 5
Table of Contents
Branding . . . . . . . . . . . . . . . . . . . . . 6
Identity . . . . . . . . . . . . . . . . . . . . . . 10
Business System . . . . . . . . . . . . . 18
Packaging . . . . . . . . . . . . . . . . . . . . 28
Web . . . . . . . . . . . . . . . . . . . . . . . . . . 32
Brand Manual
This brand manual defines who the Tie Bar is, what their company goals
are, and where they want to take their company in the future. It also
defines how to use the logo, what typefaces are to be used and shows
the inner workings of their flexible tie box.
Identity 13
Marks
Primary Marks
The tie bar’s logo is created using photographys of ties in the shape of the word itself and the accents such as the title on the i and the underlining bar that supports the logo as well as harbors the word bar. From the original photographs illustrations were created to accent the folds and flow of the tie. The sizing of the primary logo dictates the amount of detail placed within the logo.
Business System 21
Business System
System
The tie bar’s business sytem reflects its products by using them as a main focal point. This can be seen in the in texture and colors applied throughout the system.
Dear Ms. Campion:
It was a pleasure meeting you briefly at last week’s Board of Trade event . It’s amazing how small the world does seem sometimes, considering that we both earned our undergraduate degrees at U . of Kansas, even overlapping for one year! I suppose we were destined to eventually meet face-to-face .
I was fascinated by your synopsis of the history of Riviera Indus-tries over the past, almost half-century . Clearly, your company has a rich corporate heritage and tradition . At the same time, the company has been blessed with a continuum of leaders of foresight and imagination who had the courage to change course at key points along the way so that the company could remain competitive and continue to lead its industry .
As I was mentioning to you, Final Edition Publications is a spe-cialty publisher that focuses on corporate publications including annual reports, corporate profiles and corporate histories . We have been in business for over 15 years and during that time have grown from a two-person start-up, to a serious corporate publisher with over 100 employees . We have been contracted by over a dozen Fortune 500 companies to produce both annual and special occasion publications on their behalf .
With Riviera’s 50th just around the corner, I’m sure that you have been thinking about ways to make that anniversary a special one . Accordingly, I would very much like to meet with you and show you some of the corporate work we have done, and brief you further on our services . I have a strong feeling that what we offer at Final Edition might be just the kind of thing you’ve been looking for to celebrate Riviera’s 50th .
Yours truly,
Allan Lichtenstein
CFOthetiebar.com
Personal
Cell: [email protected] Oak LaneBarnard, MO 64423
Work
Office: [email protected] Oak LaneBarnard, MO 64423
Allan LichtensteinCFOthetiebar.com
Personal
Cell: 123.456.7891
Work
Office: 321.654.7891
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Branding 9
Statements
Vision Statement
The tie bar will be a house hold name known for their quality products their style guides and their great values. This web company turned physical store will have locations in every major city and style mecca.
Brand Promise
The Tie Bar will always provide high quality fashion accessories to their client base while keeping prices as low as possible so that every client feels and looks smart.
Positioning Statement
The Tie Bar is an online fashion accessory web site that is transitioning from being web only company to also having physical locations in which associates can actively help direct their clients in their purchases.
Core Values
· Quality
· Value
· Organized
· Modest
· Classic
· Innovative
Branding 7
Branding
Vision Statement . . . . . . . . . . . . . 8
Posistioning Statement . . . . . . 8
Brand Promise . . . . . . . . . . . . . . . 9
Core Values . . . . . . . . . . . . . . . . . . 9
Identity 11
Identity
Primary Marks . . . . . . . . . . . . . . . 12
Secondary Marks . . . . . . . . . . . . 14
Greyscale Marks . . . . . . . . . . . . . 15
Color Scheme . . . . . . . . . . . . . . . . 16
Typography . . . . . . . . . . . . . . . . . . 17
Business System 31
Packaging
Tie Bar Package
The Tie Bar package uses recycled paper for the main box and uses printed labels on the front cover. This method is used to save money on the package thus being able to still bring high quality products at low costs to their customers.
Solid Cotton - Light Grey
sku #13708
Specifications:
100% Cotton
Regular Length - Skinny
58” x 3”
Table of Contents 29
Packaging
Package System . . . . . . . . . . . . . . 30 Layout . . . . . . . . . . . . . . . . . . . . . . . 31
Identity 15
Marks
Secondary Marks
The tie bar’s secondary logos are a flat color logo which can be used in situations of styling issues or when a conflict arises due to primary marks gradients.
Greyscale Marks
The tie bar’s greyscale logo is similar to the secondary logo due to its flat tones. This is to eliminate issues with the gradients when the logo needs to be on a fax or black and white image.
Identity 17
Color Scheme
Typography
The tie bar will be using the Vitesse san serif family. This type family emulates the stylings of the hand drawn logo, this can be seen in the vertical letter forms as well as the serif’s matching the bend of the primary mark.
C: 9M: 100Y: 93K: 1
R: 217G: 31B: 45
HEX: # D91F2D
C: 9M: 100Y: 93K: 80
R: 77G: 0B: 0
HEX: # 4D0000
C: 0M: 5Y: 20K: 11
R: 230G: 216B: 188
HEX: # E6D8BC
C: 0M: 0Y: 0K: 90
R: 269G: 2B: 25
HEX: # 414042
C: 0M: 0Y: 0K: 0
R: 255G: 255B: 255
HEX: # FFFFFF
Vitesse Black:
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
Vitesse Bold:
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
Vitesse Book:
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
Vitesse Light:
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
Vitesse Thin:
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
Business System 23
Business System
Letterhead
The tie bar’s letter head has an assymetrical quality about it. This quality is remminisent of the assymetrical quality that a tie takes on when it is worn.
Business Cards
The tie bar’s business card uses a tie texture with an assymetrically placed bar placed across the card. This bar represents an actual tie bar as a tie bar generally spans 3/4ths across the tie.
Dear Ms. Campion:
It was a pleasure meeting you briefly at last week’s Board of Trade event . It’s amazing how small the world does seem sometimes, considering that we both earned our undergraduate degrees at U . of Kansas, even overlapping for one year! I suppose we were destined to eventually meet face-to-face .
I was fascinated by your synopsis of the history of Riviera Indus-tries over the past, almost half-century . Clearly, your company has a rich corporate heritage and tradition . At the same time, the company has been blessed with a continuum of leaders of foresight and imagination who had the courage to change course at key points along the way so that the company could remain competitive and continue to lead its industry .
As I was mentioning to you, Final Edition Publications is a specialty publisher that focuses on corporate publications including annual reports, corporate profiles and corporate histories . We have been in business for over 15 years and during that time have grown from a two-person start-up, to a serious corporate publisher with over 100 employees . We have been contracted by over a dozen Fortune 500 companies to produce both annual and special occasion publications on their behalf .
With Riviera’s 50th just around the corner, I’m sure that you have been thinking about ways to make that anniversary a special one . Accordingly, I would very much like to meet with you and show you some of the corporate work we have done, and brief you further on our services . I have a strong feeling that what we offer at Final Edition might be just the kind of thing you’ve been looking for to celebrate Riviera’s 50th .
Yours truly,
Allan Lichtenstein
CFOthetiebar.com
Personal
Cell: [email protected] Oak LaneBarnard, MO 64423
Work
Office: [email protected] Oak LaneBarnard, MO 64423
Allan LichtensteinCFOthetiebar.com
Personal
Cell: 123.456.7891
Work
Office: 321.654.7891
19
Business System
Business System . . . . . . . . . . . . . 20
Letterhead . . . . . . . . . . . . . . . . . . . 22
Business Card . . . . . . . . . . . . . . . . 23
Envelope . . . . . . . . . . . . . . . . . . . . . 24
Miles Alquist · Tie Bar
Brand Manual
Unification is an art exhibit showing off the rich culture of the cycling
community based in Grand Rapids Michigan. Throughout this series,
both the riders and their bikes are broken down into their most basic
parts, showing how both entities exist together.
The Problem
Grand Rapids is unaware of the size of the bicycling community and do
not look out for them while communiting during their day. There is a
need to raise awareness for these riders.
The Solution
By creating an ethnographic series based around the riders and their
bicycles, Unification makes an emotional tie to the patrons helping
them be more careful when around these bicycle enthusiasts.
Materials
Typography, Illustraions, Photography, Infographics unification
Miles Alquist · Tie Bar
The Exhibit
Unification is a exhibit using ethnographics to fully define who the riders are
and what their bicycles mean to them. By using ethnographics the riders are
put on the same plane as their rides which reveals suprising similarities in
character traits between the two.
unification
Unifying Man and Machine,A Grand Rapids Ethnographic
April – JulyGrand Rapids Art Museum101 Monroe Center
Miles Alquist · Unification
Unification Take Away
The patrons of the Unification exhibit are able to take away a small booklet
that contains the stories of three different riders in Grand Rapids. It details
who they are, how they acquired their bikes and were the union of man and
machine takes them in life.
Miles Alquist · Unification
Efficiency: 80%
Stamina: 62%
Power: 40%
Efficiency: 65%
Maintenance: 37%
Accel: 60%
Efficiency: 62%
Fatigue: 30%
Power: 50%
Accel: 40%
Curator
Curator is a web site that allows its users to quickly sort through artists
and museums located in the United States. Curator will suggest new
artists and museums to its users based upon what artists, styles and
museums they had rated highly.
The Problem
Currently it is very difficult to locate museums both local and in different
regions. This makes being able to follow artists and museum events
very difficult. In order to do this, you have to be aware of the names of
all museums and artists. It can become very time consuming to follow
all of these organizations.
The Solution
The Curator is a website that allows the users to quickly find and organize
their favorite artists and museums. It is an interactive website that
caters to the user’s interests by monitoring what artists the user looks
up, as well as allowing the user to go through a quick match system
which providing immediate exposure to different artists similar
to their favorites.
Materials
Brand Identity, Web Design, User Experience Design
Miles Alquist · Curator
Searching via Zip Codes
Curator allows the user to search for museums both nationally and
locally to find their favorite museums using a zip code or a city
and an approximate desired travel distance.
Landing Page State Search
Location Finder
The Curator allows its users to
serach via proximity using a
city name or zip code.
Featured Exhibits
The Curator helps point out new
artists to the users allowing them
to easily find new ar tists and
museums they might enjoy.
Rate a Museum
Not only does the Curator allow you to search for new museums but it
also allows the users the rate the museums.
Finding Museums near you Rating a Museum
Miles Alquist · Curator
Mueeum Rating
The user can rate their feelings
about the museum, providing
comunity-based feedback that will
in turn help other users.
Members Benefits
Members are able to login allowing them to customize their experience on
the Curator site by favoriting the artists and museums the like the most.
Landing Page Members Features
Members Login
The Curator allows the user to
login so that the site can help
better serve the user in finding
new artists and museums.
Favorite Listing Artist Bio
Favorite List
The user is allowed to search for
both museums and artists via
their favorite lists.
Featured Works
The featured artist page allows
the user to see what exactly
an artist does as well as help
them find similar artists.
Katke Golf Course
Katke Golf Course is a brilliant little golf course that deserves a website
that shines just as much as they do. The website our team of designers
have created is simple to use heavily driven by user experiences and has
a fun flair to it that matches Katke’s personality perfectly.
The Problem
Katke Golf Course is a wonderful golf course that just doesnt get enough
attention do to its location and the perception surrounding the course that
it is a golf course only for the PGM students attending the University.
The Solution
Katkegolfcourse.com is a highly intuitive web site that uses clear typog-
raphy and illustrations for way finding. The website itself has a large back
end built into the system so that the our client can change his specials,
news feed and discounts on the fly.
Disciplines
Web Design, User Experience, Illustration, Brand Identity
Katke Mood Boards
Throughout the process of creating the Katke web site our team created
extensive mood boards to match the best tone and feel for the Katke golf
course web site.
brainstorm session: compiling the aesthetic Phase One
As a group, we each brought five images we felt told Katke’s story effectively. Without restrictions, reservations, or rules, these images ranged from abstract representations of emotion to physical depictions of golf-based idealisms.
Each photo was given a one word or phrase description of the concept being captured.
Project Title
Description of project goes right here.
The Problem
The main problem needs to be addressed here, the main problem needs to
be addressed here.
The Solution
The main problem needs to be addressed here, the main problem needs to
be addressed here.
Disciplines
The desciplines go here.
Our StoryLearnRatesCourse Club House
Book a Tee Time
Your Address, City, State
GO
Twilight Special April 2-6*google maps
Course Club House Rates Our Story
Address: 1003 Perry AveBig Rapids, MI 49307
Phone: (231) 591-2213Learn
*Content Management System Featured Items
*Content Management System InfoPGM Program
First Since1975
1 2 3 54
Only $15 with cart, book a tee time now.
Golf Tip #45Hit The Ball
Golf Gear at the Pro ShopFocus on your game in the crisp Michigan weatherwith our Under Armor fleece. Discounts for all Katke Members.
21 is Greater Than 18It's more than basic math. With 21 holes of championship golf and an award-winning practice facility, Katke Golf Course at Ferris StateUniversity is one of the finest golf learning facilities in the midwest.
Beginning to expert golfers will find the right amount of challenge onour greens to improve their games and take them to their next level ofplay. We'll meet your challenge while helping you out.
Championship Tees6900 YDS Par 72Crimson Tees6377 YDS Par 72Silver Tees5830 YDS Par 72Gold Tees4845 YDS Par 72D.O.G. Tees (Family Tee)2354 YDS Par 72
More Course Details
Golf Tip #45Hit the ball
(Picture of Katke in Spring) golftip.jpg
Katke Logo
Administration Finance
Live UpdatesGet Directions
Key user path: young turK Primary User
Course Overview
Primary Needs
Secondary Needs
+ Course Details (scorecard, rating, hole-by-hole) + List of restaurants in Big Rapids
CourseDetail
Directions Book Tee TimeWebsite Home DirectionsKey user path: senior golfer and pgm student Secondary Users
Primary Needs
Secondary Needs
+ Merchandise
MembersEmail Blast
PGM Student Prices/Discounts Book Tee TimeWebsite HomeContact Information
Senior Golfer
Secondary User
Primary User
Katke Illustrations
Throughout the website many simplified illustrations have been used as
wayfinding pieces, helping the users more easily navigate the site.
Reserved
Course Overview
By using a combination of satellite imaging, survey maps, and talking to the
resident golf pro and pgm students an accurate course map was drafted.
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Business System
The simplified design resonates with brand touchpoints identified with the
Katke Golf Course. They are a uniquely fun organization, a quality that has
been reflected in the use of red.
ian ziska, pga course manager (231) 592-0135 [email protected]
katke golf course(231) 591-3765www.katkegolf.com
ferris state university www.ferris.edu
ian ziska, pga
course manager
(231) 592-0135
1003 perry ave, big rapids, mi 49307 (231) 591-2213 www.katkegolf.com
Place Stamp Here
Place Stamp Here
Thank You!