j u m pb a l l, inc. marketing strategy teen/kids division 1 st quarter
TRANSCRIPT
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JJUUMMPBPBAALLL,L, INC.INC.
Marketing StrategyMarketing Strategy
Teen/Kids DivisionTeen/Kids Division
11stst Quarter Quarter
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JJUUMMPBPBAALLL, INC.L, INC.
New ProductsNew ProductsRainbow BasketballRainbow Basketball
Super Jump Super Jump Basketball Basketball SneakersSneakers
Ultimate Sports Ultimate Sports WatchWatch
Glow Kids SneakersGlow Kids Sneakers
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JJUUMMPBPBAALLL, INC.L, INC.
Target TeensTarget TeensSports are a HUGE Sports are a HUGE part of their livespart of their lives School teamsSchool teams ClubsClubs Weekend activitiesWeekend activities
Spend moneySpend money
We know where We know where they arethey are InternetInternet
www.bolt.comwww.bolt.com
http://teensites.orghttp://teensites.org
TelevisionTelevisionWeekday afternoonsWeekday afternoons
Sat./Sun. morningsSat./Sun. mornings
MagazinesMagazines MallsMalls
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JJUUMMPBPBAALLL, INC.L, INC.
……And Their MomsAnd Their MomsPurchasing powerPurchasing power
Easy to targetEasy to target MagazinesMagazines Daytime televisionDaytime television
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JJUUMMPBPBAALLL, INC.L, INC.
The RolloutThe RolloutDATEDATE
Rainbow Rainbow BasketballBasketball
Super Jump Basketball Super Jump Basketball SneakersSneakers
Ultimate Sports Ultimate Sports WatchWatch Glow Kids SneakersGlow Kids Sneakers
February 15February 15 Delivered to all Delivered to all retail storesretail stores
February 24February 24 Available on the Available on the InternetInternet
March 15March 15 Limited Edition Limited Edition announcedannounced
April 1April 1 Limited Edition Limited Edition available on the available on the Internet ONLYInternet ONLY
April 15April 15 5 new colors introduced—5 new colors introduced—all all available on the Webavailable on the Web
May 1May 1 Limited Edition in Limited Edition in stores stores
Red, blue, and pink ONLY in Red, blue, and pink ONLY in storesstores
June 15June 15 Meeting to plan Meeting to plan Christmas WatchChristmas Watch
July 15July 15 Announce launch at Announce launch at Sports Merchandising Sports Merchandising ConventionConvention
July 16July 16 Available in the store and Available in the store and on the Interneton the Internet
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JJUUMMPBPBAALLL, INC.L, INC.
Who’s Who?Who’s Who?
David RisherPresident
Merchandise Marketing and Development
Regina QuantasAdministrative Assistant
Merchandise Marketing and Development
Chris KeatingVice President, Marketing
Teen/Kids
Laura SmithVice President, Marketing
Women
Dennis LynneVice President, Marketing
Men
Michelle RichardsDirector
Equipment and Accessories
Peter BondDirector
Apparel and Shoes
Janet BoyleSenior Director
Publicity
David WinterCoordinator
Equipment and Accessories
Lisa LanskyCoordinator
Apparel and Shoes
Omar BanksCoordinator
Publicity
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JJUUMMPBPBAALLL,L, INC.INC.
Sales AnalysisSales Analysis
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JJUUMMPBPBAALLL, INC.L, INC.
October SalesOctober Sales
$19,658.45
$9,076.83
$14,680.30
$17,443.76
$7,531.63
$6,331.87
$30,629.03
$11,321.13
$10,181.46
$0.00
$10,000.00
$20,000.00
$30,000.00
$40,000.00
$50,000.00
$60,000.00
SA
LE
S
STORE
CATALO
G
INTE
RNET
SALES SOURCE
JUMPBALL, INC., OCTOBER SALES
SNEAKERS BASKETBALLS WATCHES
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JJUUMMPBPBAALLL, INC.L, INC.
Internet SalesInternet Sales
Highest sales activity from InternetHighest sales activity from Internet
Eating away at catalog salesEating away at catalog sales
Quick links on teen/parent Web sites Quick links on teen/parent Web sites facilitate traffic to facilitate traffic to www.jumpball.comwww.jumpball.com
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JJUUMMPBPBAALLL, INC.L, INC.
Store SalesStore Sales
Highest traffic from adults—not kidsHighest traffic from adults—not kids
Sales are increasing, but not Sales are increasing, but not dramaticallydramatically
Retail expansion on as-needed basisRetail expansion on as-needed basis
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JJUUMMPBPBAALLL, INC.L, INC.
Catalog SalesCatalog Sales
Steadily decreasingSteadily decreasing
Competition with InternetCompetition with Internet
Plan to eliminate catalog by next Plan to eliminate catalog by next yearyear