5 Top Ways To Keep Customers Buying

It's one thing to get customers to purchase your products and another to have customers

continue to buy from you. This article is going share with you the top 10 ways to keep

your customers coming back for more.

1. Offer a freebie with each purchase

Offering something free with each purchase is a great marketing technique and customers

love it. It doesn't have to be something expensive either. It could simply be a small token

showing your appreciation for them being a valued patron. Depending on the product you

offer it's important to keep the free item somewhat related to what you sell in general. It

could also be something with your website name on it such as; a pen, small notepad,

calendar, key chain, fridge magnet, etc.

2. Quality is essential

Offering quality products is truly the only way to go. Regardless whether you buy

products wholesale or make your own products such as crafts, it's important that they be

of high quality. Offering products that are not of high quality may earn you a first sale

from a customer but rarely a second. Customers will return and purchase more products

from you if they can tell they are high quality items.

3. Value

Quality and value go hand in hand. Every customer is looking to purchase products that

are a good value to them. This doesn't mean they have to be dirt cheap by any means. But

it does mean that you need to be competitive and offer them a quality product at a

reasonable price. Let's say you sell e-books. An e-book of course is a product that

consists of no overhead for you and can be resold an infinite number of times. So instead

of pricing that e-book at $39.99, offer the e-book for $9.99. Your jaw may have dropped

at this point but let me explain why. It makes much more sense to sell 50 e-books at

$9.99 and be ahead with $499.50 verses selling only 3 of the same e-books for $39.99

and only being ahead with $119.97.

4. Uniqueness

You probably wouldn't be too happy if you went to a trade show only to realize that half

of the vendors sold the exact products you also sell. Customers feel the same way. They

want something that is unique. This could simply be a variation on an existing product.

For example you sell handmade pet garments. Since there are a large amount of pet

garments for potential customers choose from, what is it about yours that make them

unique? Perhaps you make yours with a certain type of fabric or make them in a unique

style. Be creative and don't be a carbon copy of the next guy.

5. Customer testimonials

If your not utilizing past customer testimonials you are really missing out on a powerful

selling tool. Everyone wants to know the product they are thinking about buying is going

to be a high quality product. Testimonials from past customers can ease their minds and

give them that extra nudge to go from thinking about buying your product to actually

buying it.

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