Jack PellicciVP,Global Service IndustriesOracle Corporationjpellicc@us.oracle.com

Spatially Enabling the e-Everything Spatially Enabling the e-Everything Enterprise in a Digital EconomyEnterprise in a Digital Economy

Fourth GSDI ConferenceFourth GSDI ConferenceCapetown, South AfricaCapetown, South Africa

March 13, 2000March 13, 2000

The New Business Landscape

Internet Time

RR

O I

e-Enterprise

Customer Centricity

Convergence

Personalization

Getting a Rapid Return On Getting a Rapid Return On “All”“All” Your Information Your Information

Total CostTotal Cost of of InformationInformation

Value Value ofof informationinformation

2003200320002000

ValueValue

Over the Counter

Mail

e-Mail

IVR

Internet

Innovation

Self Service

Leadership

e-Business

Location BasedServices

CostCost

Internet 2

Knowl.economy

e-Government

e-Everything

e-Government

e-Services e-Solutions

e-Business

e-Learning

Customer

“Geospatial” Information

“Location Based Services”

“Business” Information

The e-Enterprise

SupplierCustomer

Employee

e-Enterprise Drivers

New Business New Business ModelsModels

GlobalizationGlobalization

Global Competitors Global Customers Global Channels Global Implementations

Customer-centric Dynamic Supply Chain Buying communities Hosted Services B2B Portals/ Exchanges Location Based Services

Efficient MarketsEfficient Markets

Dynamic Trade Disintermediation Transparent Prices Traditional boundaries

dissolving

Dynamic Trade Disintermediation Transparent Prices Traditional boundaries

dissolving

Managing All the Data in an e-Enterprise

Stores

Network Data

Business Data

Customer Data

Geospatial Data

“Spatial” Queries

Data Mining

Self ServiceAccess

ElectronicExchangesIntegrated Infrastr.Integrated Infrastr.

“Business Queries”

GeoSpatial and Multidimensional

Spatial Market Trends

GIS SpatialBusiness SupportSystems

SpatialPersonal

Productivity

Internet Platform

Source: IDC

Spatial Information Usefulness

11.2%

29.5% 29.9%

25.1%

4.3%

0

5

10

15

20

25

30

35

1 - Not at all useful

2 - Minimally useful

3 - Moderately useful

4 - Very useful

5 - Critical

Per

cen

t

Source: IDC, 1998

Growth and Revenue

GIS BSS PPCurrentRevenue

~75% ~20% <5%

Growth Rate(CAGR)

2-5% 30% Too early

PotentialUsers

< 1,000,000 ~8,000,000 ~20,000,000

% Penetration Nearsaturation

<10% Too early

1980 1990 2000 2005

GIS Market

Internet and Mobile Location Services Market

InflectionPointM

arke

t Siz

e

$1B

$5B

$10B

Emergence of Location Based ServicesEmergence of Location Based Services

Recognizing the Value In Spatial

QUALCOMM Acquires Wireless Location Leader SnapTrack for $1B Combined Technologies Place Companies at Center of Wireless Position Location Market SAN DIEGO - January 26, 2000 - In a move designed to enable broad new applications for mobile location-based services and wireless Internet systems, QUALCOMM Incorporated (Nasdaq: QCOM) today announced that it will acquire SnapTrack, Inc. of San Jose, Calif., a leader in wireless position location technology. Combining SnapTrack’s technology with QUALCOMM’s innovative gpsOne™ technology will accelerate the introduction of powerful location-enabled mobile phones and other devices utilizing Wireless Assisted GPS™ (Global Positioning System) technology.

MapQuest acquired by AOL for $1.1 Billion

In certainly the biggest financial deal in the history of mapping, internet service provider AOL on

December 22 announced its intention to acquire MapQuest for a whopping $1.1 billion in stock.

MapQuest provides on-line mapping and routing at its own popular web site, and licenses this

technology to Fortune 1000 companies

ExpandExpandMarketsMarkets

The Strategic Role of Spatial in the New Economy

Improve Improve EfficienciesEfficiencies

RetainRetainCustomersCustomers

New location-based services

Target new customers

Upsell existing customers

Exploit competitors

New location-based services

Target new customers

Upsell existing customers

Exploit competitors

Increase return on all information

Support e-Business/ e-Government

Integrate spatially enabled Exchanges

Increase return on all information

Support e-Business/ e-Government

Integrate spatially enabled Exchanges

Improve customer service

Enable customer self-service

Improve customer intimacy

Improve customer service

Enable customer self-service

Improve customer intimacy

The New Spatially Enabled Global Business Model

Emergence of e-enterprise

Globalization of business

Separate IT and

business strategies

IT

Business

Aligned global IT

and business

strategies

IT

Business

Unified global IT

and business

strategies

Business

IT

eE

Single global

strategy

SeE

Forrester

SpatiallyEnabled e-Enterprise

Model for Accessing Spatial Data

Internet

Data Vendor City Agency State Agency Web Portal

GeoXMLClearinghouse

Whoville Cedar Lake

Whoville Cedar Lake

ParcelsRoadsImagesBoundaries...

Integrated View

CatalogView

DataMetadata

DataMetadata

DataMetadata

DataMetadat

a

Catalog thatindexes data,

similar to WWW’s html search engines

Common interfaces enable interoperability

Queries extractdata from diversesources

Spatially Enabling the e-Enterprise

Enterprise Spatial Architecture

ApplicationServer

ApplicationServer

Spatial Data Warehouse

Spatial Data Warehouse

ERP, CRMERP, CRMDataData

ExternalExternalDataData

OperationalOperationalDataData

HandheldHandheld

WirelessWireless

MobileMobile

IntranetIntranet

ExtranetExtranet

InternetInternet

BusinessBusinessIntelligenceIntelligence

Spatial Information Access By Any System, Process, User

3rd party GeoJava Components

Web Browser

GeocodingServerJServer

Map Server

Multi-Media

Web Phone Palm

ApplicationServer

Data Server Tier

Application Tier

Location Server

Portal to Go

Web Based Location ServicesWeb Based Location Services

Leveraging “Location Aware” Enterprise Portals

Enterprise Portal

“Productivity” services

Customers/Citizens/

Users

Spatial Indexing

e-Business Applications

Location-based services

Spatially EnabledOnLine Exchange

PersonalizedDelivery

Employee

Employee

EmploEmplo

EXsdfeEXsdfe

EXsEXs

AbcdAbcd

• Enterprise Portal– 1 Place to access geospatial

information

– Empower users by efficiently sharing information

I/NI/N

A View of the Future:

The Spatially Enabled

Digital Marketplace

A View of the Future:

The Spatially Enabled

Digital Marketplace

Drivers in the New Digital Marketplace

• Simplicity

• Completeness

• Shared Services

Everything Over the Internet

Key Elements Of an Exchange• Real-time visibility across supply chain• Collaborative supply chain planning• Build-to-order production models• Optimized inventory management

• Real-time visibility across supply chain• Collaborative supply chain planning• Build-to-order production models• Optimized inventory management

Exchange

Supply Chain CollaborationSupply Chain Collaboration

DesignCollaboration

DesignCollaboration

Dynamic trading communities

Dynamic trading communities

• On-line auctions, RFQs• Consortium buying• Liquid market for surplus materials

• Catalog purchasing

• On-line product development environments• Collaborative design• Interactive program schedules

Auto-Xchange: a Joint Venture

Ford, GM and Daimler-Chrys.

• Direct all Ford production and non-producti,n purchases through Auto-Xchange

• Contribute employees to manage business operations

Oracle Corporation

• Provide the technology

• Provide systems integration services

• Host the exchange

• Contribute employees to support technical operations

Cisco Corporation Supply internet and intranet

connectivity solutions facilitating the linking of Ford’s 30,000 suppliers to the e-marketplace.

Auto-XchangeAuto-Xchange

Operating Principles• Create a market open to the entire industry; including other OEMs, all tiers of suppliers and dealer networks• Operate independently and without bias.

The Digital Marketplace-A Vision of the Future

Small/MediumSuppliers

Big Suppliers /

VPVseOil

eSteel

FMKT

GSA

eCoal

ePlastics

LinkedExchanges

Education Industry

NGO’sGovernment

Integrated OnlineIntegrated OnlineExchangeExchange

Supply ChainExchanges

Legacy Systems

Migratory Initiatives

Adding Location Based Services to an Exchange

• Visibility across the location services value chain• Mining of Gov’t Data• Push/ pull delivery strategy• Optimized knowledge management• Free to Low Cost

• Visibility across the location services value chain• Mining of Gov’t Data• Push/ pull delivery strategy• Optimized knowledge management• Free to Low Cost

A multi-tier, integratedlocation servicesTrading

Exchange

multiple verticaltrading communities

an enabled platform for Internet procurement

• Real-time bidding• On-line RFQ’s• Internet based transactions• Integration of Public & Private sector Info

• Real-time bidding• On-line RFQ’s• Internet based transactions• Integration of Public & Private sector Info

• Location Based Services• Liquid market for buying Gov’t data• Spot Market for gov. /acad./ industry prods/svcs.

• Location Based Services• Liquid market for buying Gov’t data• Spot Market for gov. /acad./ industry prods/svcs.

Free / paid citizen svcs. /

Industry Subscription Svcs.

e-Pay and Presentment Volume Based-Flat fee

Spatially EnabledSpatially Enabled ExchangeExchange

Creating a Spatially Enabled Digital Marketplace

• Think Big, Start Small, Scale Fast, Deliver Value

• Emphasize simplicity and completeness

• Centralize and manage complexity-- on network

• Integrate public and private spatial services

• Provide distributed access to integrated location based services

• Share everything--data, content, infrastructure

• Create meaningful public-private partnerships around standards

Critical Success Factors

The Challenge

• Can You Support the Vision for the Spatially Enabled, e-Everything Global Enterprise

• Can the GSDI Initiatives Support the New Global Business Model

• Can We All Articulate the Value of Spatial in an Integrated, Public-Private, Shared Services Digital Marketplace