jacked up appcessory promotion case study
TRANSCRIPT
and the United States Playing Card co.
The world leader in production and distribution of playing cards
• Increase awareness of the brand• Increase cards’ sales volumes• Attract new audience to play cards
Marketing Objectives
The Product: Jacked Up™
You play with the cards as normal and if you get a Jack card, you scan it with your phone and Jack from the mobile app will tell you about a change of the rules.
Each time a Jack card is played the rules of the game change, thus creating a very dynamic game.
Jacked Up™ card game is a combination of cards and smartphone.
Distribution policy
Free app available on theApp Store and Google Play.
Deck of Jacked Up card gameis sold in retail for $5.99
Promotion Campaign
Full-cycle marketing campaign
Activities aimed to create buzzover the upcoming unique app
Wide array of post-launchmarketing solutions
“There is a new app/accessory hybrid for card gamers that is
changing the rules...”
“We love the way the app switches up the rules of these familiar
games to add variety and replay value...”
148Apps
“It is a good experience and if you love playing cards, this should
definitely be your next adventure.”
AppShrink.com
“This is one game that is as unpredictable as it is fun...”
AppDictions
MEDIA ABOUT BICYCLE® JACKED UP!™
“It would be a great way to encourage intergenerational gaming
on Family Night”
Tapscape
“The United States Trading Card Company has recently released a
rather intriguing card game for iPhone, iPad, and Android…”
Pocket Gamer
“It gives the game a different dimension, and the sudden rule
changes make the game more exciting”
MacTrast
MEDIA ABOUT BICYCLE® JACKED UP!™
Results: Sales
Massive overwhelmingsales throughout USretail networks *
* Actual numbers is a confidential information