JADE BLUEFashion Merchandising

CONTENTSINTRODUCTIONMISSION AND VISIONBUYING PROCESSSPECIALIZATIONBRANDS WITH JADE BLUE.

INTRODUCTIONJadeBlue is a luxury lifestyle retail chain

renowned for the breadth and depth of exclusive menswear and fashion merchandise.

It is one of India’s largest exclusive menswear stores.

Jade Blue is a multi-brand outlet. It offers many of the world’s most

prestigious men’s formals, casuals, occasion wear brands, fabrics, professional outfitting, customized designs, ethnic wear and accessories.

MISSION AND VISION

MISSION To sustain the commercial success of the brand by being the trendsetter in the clothing segment with fashionable and attractive clothing.VISIONTo be a pioneer in the clothing industry with constant innovation in design and material. Our product will define quality, style and function.

Buying processBuying is the formal process of

purchasing goods and services.

JB-Buying processIt can vary from one organization

to another.Incase of Jade Blue, we can

categories this process under two headings :

In-house brandOther brands

In-house brandJADEBLUE makes special fabric

for institutions seeking high-quality material for their staff uniform.

It's customized shades and weaves can be seen on clients who come from all walks of life.

Designer DulhaA relaxed office wear brand. greenfibre is well-liked for modern and

suave colours, stylish cuts, painstakingly neat stitching and a relaxed yet formal attire.

greenfibre is a signature style statement of a man who has changed with times.

greenfibre has more than 15 exclusive brand outlets.

greenfibre provides the upwardly mobile fresh fashion at affordable prices

Raw materials

Design development

Conducting a market survey.Feedback from salesperson.Inspiration from film industry.Being abreast with latest fashion

trends.Reports in various fashion

magazines.

VARIOUS COLLECTION

Dulha collectionJB collectionsOther brands collection Designer collection

Dulha collection

It includes :SherwaniKurta setsAccessoriesIndo-westernDesigner suit

JB CollectionThis includes formal,casuals and club wear. Various brands are :Greenfibre : provides the upwardly mobile

fresh fashion at affordable prices.Metal : JadeBlue’s very exclusive, super

premium formals brand. JB studio : With JB Studio, JadeBlue has

created the most pupil dilating line of occasion wear ever. The range is radically stylish and flamboyant.

Jade Blue : Known for formal shirts.

Other brands

Exclusive services provided by Jade Blue

Made to order : Providing garments on a Made to Measure basis through JADEBLUE Shops.Customer loyalty scheme: Giving extra benefits to the customers who posses their membership cardGift card : The JADEBLUE Gift cards are an ideal way to reward employees or customers. These gift cards are redeemable across all stores of JADEBLUE

Why made to order? In present fashion era, the definition of

clothing is changing with each passing day. A noticeable feature of 21'st century is that

most of the people today have a white-collar job, that is, no physical labor.

People ends up becoming victim of obesity. Over weight thinks they have limited choice

in terms of clothing. Jade Blue comes to their rescue by providing

them an option of made to order clothes. This ensures more choice and of course the

outfit will be as per one's physique.

In made to order, one can select any kind of fabric and can get an outfit in accordance to one's choice.

Made to order is best as you can get it stitched in any form and get it customize according.

Thus, it can be said that in case of western wear, it is size specific. Whereas, in made to order clothes, it is individual specific.

Customer baseJadeBlue believes in personalized

service and excellent customer relationship management.

This is carried out by being in regular touch with customers on birthdays, anniversaries and other important occasions.

Direct mailers are sent out to the large customer base to inform them about important happenings such as launch of a new store, discounts etc.

Customer loyalty schemeAccording to Jade Blue, loyal

customers are those who make purchases on a regular basis.

If any loyal customer also holds the membership card, their points gets incremented per purchase.

Information regarding the arrival of latest collection as well as the upcoming sales are conveyed to the customers through emails or messages on their phones.

Stores across the countryAhmedabad:

◦ CG Road (Flagship store)◦ Maninagar

SuratVadodaraRajkotVapiIndoreHyderabadNagpurUdaipur

Awards and achievements

Admired Retailer AwardImages Fashion AwardRaymondColorplus

ReferencesInteraction with Mr Uday Shah

(branch head of store at CG Road)

www.jadeblue.com