Jagran New Media How to design a Hindi Website

JPL Overview

Why Hindi

How to Design for Languages

Table Of Contents

Jagran New Media

Background

Objectives

►  Jagran Prakashan Limited (JPL) is one of the largest media conglomerates in the country with interests spanning across Print, OOH, Activations, Mobile and Online

►  Publishes Dainik Jagran, the #1 daily read by over 55 million people, the publication is in the Hindi language

►  Operates in a vast footprint in the Heartland of India, and dominates in Uttar Pradesh, Uttrakhand, Bihar, Jharkhand, and Punjab,

►  Operates a variety of Hindi/ English portals across different genres such News, Classifieds, E-Commerce & Gaming, Education and Health (“New Media”)

►  The Company has been working on the web since 1997. It is partnered with Yahoo for news and also operates its own news portal, Jagran.Com

►  Why Hindi?

►  How to design a Hindi News Portal

Jagran New Media has a diversified portfolio across key categories

Classified

Education & Bookstore

Ecommerce, Reader’s Offer & Gaming

Health & Lifestyle

Mobile

Hindi News

►  # 1 category with over 1 billion unique users worldwide (33 million in India)

►  Low English speaking population (11%) in India, presents huge addressable market opportunity

►  ~USD 200 million size ►  Investors have shown keen interest in this

space (JustDial - Sequoia, Asklaila – Lightspeed & Matrix, Quikr – Omidyar)

► USD 50 billion market growing at a CAGR of 10-15%

► 450 million students across 20,000 colleges and universities

► 2nd largest advertiser in print ► TutorVista – Pearson deal at a high

valuation indicates Strategic/ PE players interest in this space

► A USD 10 billion market, growing at a CAGR of 40%+

► High investors interest with a plethora of deals in the past 2 years (Letsbuy.com – Sequoia, Naaptol - Canaan)

► Rumoured Deals in making (Flipkart, Infibeam) commanding high valuations

►  India ranks #8 (apprx 45 million) in terms of Health category searches worldwide

► No defined leader in Indian market

► MVAS market in India stands at USD 1.8 billion in FY11 and is expected to grow at a CAGR of 20%+

► Growth of 3G/4G services and availability of

features phones at lower prices driving demand

Source – Comscore, Nov 2011/ Management Data/ EY research

D

With Hindi being a dominant Language and focus on Tier II & III market that will witness highest growth , Jagran is set to have a significant first mover advantage

Huge Addressable Market ~ Focus On Tier II & Tier III Cities

►  Tier 2 & Tier 3 cities are appearing as highly attractive destinations for variety of business – Retail, IT outsourcing, Real estate investment and development

►  Special initiatives are being taken by the state governments in providing the smaller cities with infrastructural facilities and creation of SEZs

►  Job Opportunities: Tier II and III cities are emerging as top job creating centers in the country ~ Recorded over 60 per cent share in total job creation last fiscal (FY'11)

►  Real Estate Development: With real estate prices touching new highs year after year especially in the metros the focus of developers is increasingly shifting to affordable options and Tier 11 and Tier 111 cities. The large investments by corporate sector and promising future of these cities are driving investors to buy properties in these areas

►  Retail Boom In Tier II & Tier III Cities: Lower rentals, lower operational cost, lower marketing cost, quicker acceptability of products are the key motivations of big retailers to focus on tier II and tier III cities

Source –IRS, Jefferies/ IAMAI

►  Jagran, already a market leader in Hindi Dailies with Dainik Jagran being read by over 55 million people

9

35

10 9

9

8

20 English Hindi Malayalam Marathi Tamil Telugu Others

Large Indian Language Market (Readership share %)

►  Jagran New Media targets to penetrate into these largely untapped Tier II & Tier III cities ~ Market that will witness highest growth in terms of Infrastructure development, Job Opportunities, Per Capita Income & Consumerism going forward

►  Jagran.Yahoo.com (an existing News Hindi portal ~ partnership with Yahoo) is only third to Indiatimes.com & TOI News portal (both English portals)

►  It leads Hindi News Portal category with 110 million pageviews

►  40%+ of India’s total population (1.21 billion have Hindi as their native language. This percentage is even higher in Tier II & III cities ~ focus area for Jagran

►  Hindi readership share in newspaper is 4 times of English dailies’ share

Jagran ~ A Market Leader in Hindi Language Which Has A Dominant Market Share

B C

Jagran.Com: The #1 Hindi Destination

Unique Visitors (Nov 2011)

Jagran Yahoo 2M

Jagran.Com To be Launched

m.Jagran.Com 1.4M

NewsHunt .5M

Other (English, Blogging)

.3

Total Reader Base 4M

Large & Growing User Base Over 4x growth in Daily User Base in just 15 months

2011 - 2012

•  Jagran Yahoo •  Jagran English News

(Jagran Post) •  Hindi Blogging (Jagran

Junction)

2012 - 2013

•  Own Jagran.Com •  Archives (5M+ Articles) •  Hindi Translate •  Hindi Aggregation •  Mobile Apps

2013 - 2014

•  Hindi Videos •  News Video •  Hyper-Local

community

Jagran Yahoo Daily Unique Visitors

UU (FY11)

Sep – 0.49M Oct – 0.69M Nov – 1.4M

Strategic Roadmap

Source – Google AdPlanner Oct 2011

Things to be noted before designing a Hindi website

www.jagran.com

a

Things to be noted in designing

Think in the language

Value Added Features

SEO Advertising

D

A

B

C

Make all mocks in the Language

Key features

of the Website

Usability

Color

Theme

Layout

Features Images and

Graphics

SEO

Level of

Content

Typography

Think in the language of

the user

Usability -

1.  Easy to use - making the visitor’s experience a good one on your site.

2.  Easy to read, easy to access and easy to understand.

3.  Design layout – spacing, margins and display.

4.  Navigation of the site – any user can navigate to any page from a particular page.

“within two seconds a visitor should know what your site is all about.”

Typography -

•  HTML Tags for defining Hindi Language - <html xmlns="http://www.w3.org/1999/xhtml" lang="hi" xml:lang="hi">…….</html>

•  Fonts – Use a UTF-8 Font. Limitation of Unicode is there are very limited fonts available; hence you can’t be too much creative by using different fonts.

•  Use colored font to make it more attractive

•  Font Size – For Hindi website defining the font size 14px is most ideal for paragraphs of text.

•  Don’t try to make the user download fonts

•  Make the page more attractive by using “stylized fonts” as pictures

“A technique of arranging type in order to make language visible”

Color Theme -

1.  Keep the color theme simple

2.  Do not use too many color

3.  Use 2 primary colors and third one as a secondary color.

4.  Contrast – keep your content and navigation correctly contrasted

“The color theme needs to connect with the visitors and the purpose of the site.”

SEO Objective -

Limitations for SEO in Hindi Website:-

"   Not every people knows Hindi typing, hence it is difficult to search “keywords” in Hindi

"   URL – a URL containing Hindi fonts is not SEO friendly as it contains special characters.

Scope:- Since the competition is low for Hindi Keywords

hence a high Google ranking can be achieved

with less effort.

“For all the webmasters and SEO professional it’s a challenging job to optimize a “Hindi Website”

Search Engines & Web think in English

SEO Recommendations -

Attribute Language

URL English

MetaTitle English

Meta Summary English / Hindi

KeyWords English / Hindi

Tags English /Hindi

Hints English

Language Attribute Tag Hindi

Value Added Features "   Language Search

"   Language Commenting (Hindi, English and Hinglish)

"   You may also like / Related Articles based on Relevance

"   Mobile Applications (make sure the OS supports the language), again design as per the device

"   Integrate Social Media / Lots of conversations happening in languages on Social Media

"   Translate features to English

"   Ajax with English in certain areas

Comments, Question and Answer - “Since you are a Hindi Website it is important that if possible most of the conversation take place in Hindi Language. For that you can add a field in Hindi where user can type their comments, question or answers in Hindi.”

For Example:-

Marketing

"  Segmenting & Profiling your customer base

"  Using Ad Networks, and serving context relevant ads

"   Driving Traffic

"   Avoid bias to English sites

Potential

Driving Traffic -

Traffic Sources to a website:-

"   Search Engine

"   Direct Traffic

"   Referring Sites

"   Social Media

“More traffic more money”

SEO Positioning “Placing your Hindi Website as a niche medium to acquire news, knowledge, information and a two way communication module”

S E O

Social Media -

"   Create Facebook and Google Pages.

"   If you have a video site than create YouTube

Channel.

"   Social Bookmarking Sites.

"   Create a Twitter account

“Don’t neglect social media it can become USP of your website”

Social media acts as a communication platform and a medium via which we can connect to our audience.

Key Issues

►  Designers / Developers think in English

►  Search Engines work well with English

►  Support for languages is usually in later releases

►  Advanced capabilities for languages just coming on the market

But .. The challenges can be overcome

But the challenges can be overcome

But the challenges can be overcome