jaiib moduled mcq

8/10/2019 Jaiib Moduled Mcq

1/20

Which of the following is not the characteristics

of the services?

(a) Intangibility

(b) Perishability

(c) Seperability

(d) Heterogeniety

Answer: (c)


2/20

Which of the following is not the process of

Marketing Management?

(a) Analysis

(b) Planning

(c) Control

(d) None of these

Answer: (d)


3/20

Which of the following is not the characteristic

associated with transactions between two ormore parties?

(a) Agreed upon conditions

(b) Time of agreement

(c) A place of agreement

(d) None of these

Answer: (d)


4/20

Marketing concept is rested on four main pillars.

Which of the following is not amongst fourpillars?

(a) Target Market

(b) Customer needs

(c) Segregated Marketing

(d) Profitability

Answer: (c)


5/20

Which of the following represent the acronyms of

age groups?(a) SKIPPIES

(b) DINKS

(c) PUPPIES

(d) All of the above

Answer: (d)


6/20

Pricing is significant for firms because

(a) It determines revenues generated by the

firms

(b) It determines profits earned by the firms

(c) It affects the level of funds available for

other element of marketing mix


Answer: (d)


7/20

Which of the following statement is not

correct?

(a) Price exist in different forms for products

of different nature

(b) Price affects the consumer behaviour in

deciding about acquiring the product

(c) Price is the only element that produces

revenues

(d) None of these

Answer: (d)


8/20

Which of the following is not the common

objective pursued by firms for short term?

(a) Profit optimization

(b) Profit maximization

(c) Minimum return on sales turnover

(d) Fast turnaround or early cash recovery

Answer: (a)


9/20


10/20

Answer: (b)

Markup pricing comes under which of the pricing

method?

(a) Value-based pricing

(b) Cost-based pricing

(c) Competition-based pricing

(d) Going rate pricing


11/20

Answer: (d)

Which of the following is not the pricing

strategy?

(a) Geographical pricing

(b) Psychological pricing

(c) Product mix pricing

(d) None of these


12/20

Which of the following is/are tool(s) for

promotion mix?

(a) Advertising

(b) Public relations

(c) Direct Marketing


Answer: (d)


13/20

Which of the following is not true about push

strategy of promotion mix?

(a) Promotion efforts are directed at the

channel member

(b) It is done through personal selling and trade

promotion

(c) Promotion efforts are directed towards the

final consumer

(d) None of these

Answer: (c)


14/20

Factors influencing the promotion mix is/are

(a) Type of product/market

(b) Buyers Readiness stage

(c) Product life cycle stage


Answer: (d)


15/20

The benefits of test marketing is/are

(a) More reliable forecast of future sales

(b) An opportunity to decide about launching or

dropping the product

(c) Determining the better promotional strategies


Answer: (d)


16/20

Which of the following is not the growth

strategies?(a) Intensive growth

(b) Innovative growth

(c) Integrative growth(d) Diversification growth

Answer: (b)


17/20

Which of the following is/are component(s) of

product personality?(a) The associated features

(b) The brand name and logo

(c) The package and label(d) All of the above

Answer: (d)


18/20

Which of the following is not the level of the

product?

(a) Potential product

(b) Augmented product

(c) Product line(d) Expected product

Answer: (c)


19/20

Which of the following cannot part of a

product line?

(a) Liril

(b) Lux

(c) Rin

(d) Dove

Answer: (c)


20/20

jaiib moduled mcq

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