Making ICTs more relevant: creating spaces for rice farmers’ participation

in ICT policies in the Philippines

Jaime A Manalo IV jamanalo4@email.philrice.gov.ph

Anne Marie Jennifer E Eligioamj_eligio@email.philrice.gov.ph

More inclusive ICTs USERS’ PERSPECTIVES literacy, age, language, culture-based nuances have a bearing in farmers’ willingness to try ICT-based modalities

INTERPERSONAL AND MASS MEDIA remain to be preferred sources of information

PARTICIPATORY APPROACH

Scoping studies PM&E

FINDINGS POLICY RECOMMENDATIONS

SOCIAL CONTEXTRefers to the different social factors with particular attention to the needs and opportunities present in the community.

MODES OF COMMUNICATION Complementation of face-to-face +mediated (ICT-and non-ICT-based) communication

PhilRice-commissioned ICT4D studies

– Assessment of e-readiness of five top rice-producing provinces of the Philippines

– Rice-based Farm Households’ Information Sources

Findings• USERS’

PERSPECTIVES– Literacy– Age – Language– Culture-based

nuances

Findings

Print Broadcast Online Lectures0

100200300400500600700800900

Modes of delivery

Interpersonal and mass media as preferred sources of information

Freq

uenc

y

RecommendationsScholars should pay attention both to the environment and users’ perspectives

Complementation of face-to-face and mediated communication (ICT- or non-ICT-based) initiatives

Recommendations

Farmers should be given voice in the process of developing ICT applications.

Recommendations

Some areas needing farmers’ participation• Content development• Form• Language• Preferred infomation channel• Level of participation

Recommendations

Conclusion• Farmers’ involvement is key to more inclusive

ICTs• Implementers must be faithful to the tenets of

the participatory approach• Participation is not a panacea

Assessment of e-readiness of the five top rice-producing provinces of the Philippines

Jaime Manalo IV ; Hanah Hazel Mavi BiagGlenn Ylar; Cristina Frediles; Salembai Abdullah; Elmer Harold Grande

Rice-based Farm Households’ Information SourcesRhemilyn Relado; Ronell Malasa; Sonia Asilo

Acknowledgments