james baldwin

9
PROFESSIONAL RACING DRIVER BRAND SPONSORSHIP A PROPOSAL 2016

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Page 1: James Baldwin

P R O F E S S I O N A L R A C I N G D R I V E RB R A N D S P O N S O R S H I P – A P R O P O S A L

2016

Page 2: James Baldwin

Racing is a huge part of my life. It’s more than just a career to me;

it’s a passion. So much of the way I am today has been shaped by

my career in motorsport and by the people who have supported me

through it. My team, my family and my friends have been with me

every step of the way; joining in the celebrations when things go

well and providing the support and encouragement to help pick me

up and look to the next race when they don’t.

I’ve big ambitions in racing for the coming years and I recognise

this means surrounding myself with the best possible team of

people to help me succeed. It is my sponsors that make racing

possible and I’d like you and your brand to join the team! This

pack will tell you about myself and detail the benefits of

sponsorship to your Company and Brand.

Thanks for taking the time to flick through the brochure and I look

forward to discussing your sponsorship package with you. I’m

excited for the start of the race season and I hope to have you on-

board with us!

James

M E S S A G E F R O M J A M E S

Page 3: James Baldwin

ABOUT JAMES

If your company is driven,

determined and has a passion for

success then becoming a part of the

James Baldwin Racing family could

be the logical choice to take your

marketing to the next level. James

Baldwin Racing is offering you the

opportunity to become a part of a

winning team that can offer your

business unique marketing options.

We’re looking for strong and lasting

partnerships with companies that

want to give their brands more

exposure to the world of motorsport

and racing.

James is a young up-and-coming

racer with the drive to make it all

the way to the top. Starting from the

age of 8 he showed a great talent

and a strong, determined personality

to succeed. This attitude progressed

him through the karting ranks all the

way to Formula Ford 1600 at the

age of 18.

He has chosen to make the switch

to car racing. After spending

many years in karts, he learned his

trade racing against some of the

top young drivers from across the

country.

2005 2015

Joining the 2014 Champions,

Oldfield Motorsport

Page 4: James Baldwin

Throughout 2015 James has been

taking part in Formula Ford races and

practice sessions at Brands Hatch,

Silverstone, Oulton Park , Donington

Park, Rockingham Motor Speedway

and Anglesey; working with 2014

Champions, Oldfield Motorsport.

We have sent you this brochure to

offer you the opportunity to join

James Baldwin Racing in 2016,

Becoming a part of this exciting

journey and taking full advantage of

the great options available to

partners further described over the

next pages. Please have a read and

contact us to further discuss these

with you.

This is where you come in:

Page 5: James Baldwin

Why sponsor James

“Quote from Stuart”I first became aware of James through his multiple karting championship wins. Having seen him win a race in dominating fashion producing lap times significantly quicker than I was going, I was keen to introduce him to Oldfield Motorsport and into Formula Ford.I am in no doubt James has the talent to succeed and has all the ingredients necessary to carry his karting success forward.

Sponsorship and Marketing

Formula Ford’s prominence within the motorsport

scene offers an exciting, value-for-money

opportunity for sponsors looking to expand their

brand awareness on a national level, through

extended internet coverage, coupled with print and

online exposure.

Formula Ford is a prestigious racing series with a

vast amount of heritage having drivers such as

Mark Webber, Jenson Button, Ayrton Senna and

many more rise through its ranks. So it is most

certainly respected by senior formula’s in the sport

and has been proven to lead drivers all the way to

the top (Formula 1).

With a full cars worth of advertising space

available, there are a plethora of opportunities for

both consumer

James has been working with Stuart Gough over the summer and has proven to be an

invaluable mentor towards his development as a racer and as a professional.

2014 British Formula Ford Champion and

3x Formula Ford Festival Podium finisher,

Stuart Gough in 2015.

and business-to-business brands to expand their

market presence. Drivers often display sponsor

logos on their race overalls, beside their name, in

all press releases and race day programmes.

Formula Ford has extensive links with leading

global tyre manufacturer, Avon Tyres.

All of James’ races will be covered by

‘Motorsport News Magazine’ , ‘Autosport

Magazine’ and local media outlets near to each

circuit.

The Bucks Free Press will feature an article

based specifically on James’ racing for each

round of the championship, guaranteeing

exposure of your brand in this particular

newspaper in at least 8 different articles.

Page 6: James Baldwin

Oulton Park –

9th April

Rockingham

11th/12th June

Brands Hatch –

9th/10th July

Anglesey –

6th/7th August

Silverstone International

– 23rd/24th April

Donington – 27th/28th August

Croft – 10th/11th

September

Zandvoort – 14th/15th May

2 0 1 6 R a c e C a l e n d a r

16,000 +

700 +

700 +

150 +

16

8

Spectators per annum

Twitter Followers

Linkedin Connections

Weekly views at www.james-baldwin.co.uk

Racing Rounds

Races

Page 7: James Baldwin

S P O N S O R S H I P P A C K A G E S

Of course the key to this partnership is flexibility and so negotiating further

deals for each package can be arranged to benefit you. We are aware that

each sponsorship deal is different and this is just a basic guideline. We

would have most pleasure tailoring the package to suit your brand.

Personal Sponsor

• Logo and company name on race car and race wear.

• Mentions in social media posts, website updates and all of James’

interviews.

• 2 pit passes/hospitality for each round throughout the year.

Title Sponsor

• Full livery on race car and race wear.

• Unlimited pit passes/hospitality for each round throughout the year.

• Unlimited use of James for promotional events to help advertise your

brand with the race car present.

• Mentions in social media posts, website updates and all of James’

interviews.

• Custom made shirts/other types of team-wear worn by James at all

times at race events and test days with your company logo, name and

slogan on it.

• The use of James for karting events, ‘can you beat our tame racing

driver?’

• A dedicated page about your company on www.James-

Baldwin.co.uk.

• Unlimited use of James’ race car for promotional events with the

full livery of your company on it. This can be arranged to suit you.

Page 8: James Baldwin

Where does the money go

Your companies funding would strictly go to the costs of the

racing. We do not charge anymore than we have been quoted by

Oldfield Motorsport.

We ourselves will cover crash damage so there are no hidden or

alternating costs throughout the season.

For a tailored business plan with all the specific figures please get

in touch.

Team Costs

Fuel

Tyres

Race entry fees

Car hire

Test Fees

Page 9: James Baldwin

GET IN TOUCH

Thanks for taking the time to read through our sponsorship proposal

brochure. If you’d like to get in touch and build a sponsorship

package to suit you, we can arrange a meeting to discuss it further.

We’re excited to be growing the team ahead of 2016 and racing

towards more successes with your support.

For more information on James, visit

www.James-Baldwin.co.uk

For more information on Oldfield

Motorsport (James’ chosen team for

2016 and 2014 champions), visit

www.oldfieldmotorsport.co.uk

Contact Number: 07714819860

Email: [email protected]

james.baldwin

@jamesbaldy123

GET IN TOUCH

CONTACT DETAILS