UXDI – SaMo 6 Lisandra Maioli 06/12/15

To create an app that keeps the user updated and

engaged about James Bond Universe, with a measurable goal of app downloads and

engagement.

Project Summary

Ali, 29 y.o. James Bond Expert

•  Tech savvy, likes technology •  Watches trailers and videos on his iPhone •  Likes exclusive content and events •  Doesn't make effort to research content

Needs - Be updated about JB to compete with his friends - Wants to feel privileged and rewarded for his knowledge

Goals - Win the "knowledge races" against his friends - Gets exclusive content and event invitations

Pain Points - He doesn't like to put effort in researching for content - Doesn’t want to loose the "knowledge races"

Potential Solutions - Quiz / Fun Facts / Content - Exclusive tickets/invites for events

Desktop - 0%

Touch points

Laptop – 35%

Tablet – 10%

Smartphone – 50%

Magazines – 5%

Persona

"I compete with my friends about James Bond movies knowledge. I guess it is like a

'knowledge race'"

Storyboard/Scenario

Benchmarking (Quiz, Trivia, Gamefication)

Movie Quiz - James Bond 007

Foursquare

Triviaplaza – James Bond

Game App

Quiz + Content

The app intends to help users increasing their knowledge about James Bond Universe, being updated and having exclusive content and perks.

Features

•  Score/Ranking (global / friends) •  Badges/Perks •  Quizzes (fun facts) •  Videos (possibly other content)

Getting points -  Giving the correct

answers -  Watching videos (trailers) -  Buying products -  Inviting friends -  Sharing on Social Media

Rewards -  Badges (as 4square) -  Perks (movie tickets,

products discounts, exclusive events/Premieres, exclusive videos)

h"p://bit.ly/UXDI-­‐P1-­‐JamesBond-­‐LisPOP  

Clickable Prototype (POP)

Quiz feature flow

Clickable Prototype (myBalsamiq)

h"p://bit.ly/UXDI-­‐P1-­‐JamesBond-­‐Lis  

Quiz feature flow

Task User Flow

Loading Login Quiz

Answer Videos

Play

Score/Ranking

Badges/Perks

Settings

Notifications

Quiz

Videos

Answering the Quiz

Test

Main points to be reviewed: •  Missing a homepage and/or an

explanation about the app

•  Menu should have a text not only icon

•  Buttons from the "Answer" screens are confusing

•  Flow of Quiz is confusing (how to get next Question)

"I jumped in the middle of the Quiz,

without any homepage or explanation!"

Test: quotes

"Is this loading or the homepage?”

"It is a little bit

unwelcome…"

"The 'Watch it later' button works as a back button

but I don't want to go back to the same question" "It is confusing,

because says 'Watch it' and

'Watch it' and the explanation is too

small"

Test: quotes

Next steps

•  Make the improvements (based on the tests)

•  Design the other screens

•  2nd round of tests •  Plan the other features (such as in-real-time competition)

Thanks!

Appendix Deliverables

UXDI  –  SaMo  6  Lisandra  Maioli  (Lis)  06/12/15  

1. User Research (User Interview)

2. Project Summary

3. Participatory Design

4.1 Competitive Analysis + Task Analysis

4.2 Comparative Analysis + Task Analysis

5. Persona

6. Storyboard/Scenario

7. User Flow

8. Sketched Screen Flow

9.1 Clickable Prototype (POP)

9.2 Clickable Prototype (Balsamiq)

10. Test your Prototype

Deliverables

1. User Research (User Interview)

User: Ali Malkocoglu Age: 28 y.o. Movie: James Bond "I like James Bond because

there are some gadgets that he uses, he is so futuristic."

"I compete with my friends about James Bond movies knowledge. I guess it is like a 'knowledge race"

“If I don't see while I am surfing for another stuff, I am not doing any extra effort about searching it...”

TranscripKon  

2. Project Summary

To create an app that keeps the user updated and engaged about James

Bond Universe, with a measurable goal of app downloads and engagement.

3. Participatory Design

1st round 2nd round

James  Bond  

Details (Post it App)

James Bond  Details (Post it App)

Wall details

Movies

Social Sharing

Social Sharing

Teaser

Ecommerce

4.1 Competitive Analysis + Task Analysis (Cont…)

Animation

Movie Quiz App (iPhone) •  Interactive Quiz to test the user’s

knowledge about James Bond Universe.

4.1 Competitive Analysis + Task Analysis

Movie Quiz App (iPhone) •  The user can buy “Hints”.

4.2 Comparative Analysis + Task Analysis

Foursquare •  User

unlock badges according to his/her check ins.

Other inspiration

Triviaplaza •  One question per time: you must

answer one to get the next one

5. User Persona

Ali Malkocoglu, 29 James Bond Wise

Description: Tech savvy, likes technology, would watch trailers and videos on his iPhone. However, he doesn't like Social Media and content sharing, prefers in-person conversations. He has a James Bond book, DVD and car miniature collections, wouldn't wear James Bond branded clothes, but would buy gadgets and tech wearables inspired on him. At the same time he admitted that he doesn't make any effort in researching news or content related to James Bond, he likes to be updated about it to test his knowledge, specially details and fun facts, with his friends. He also like to (and it is proud of) participate of Premieres.

Needs - Be updated to compete with his friends - He wants to feel exclusive and prize for his knowledge Goals - Win the "knowledge race" against his friends - Gets exclusive content and events

Pain Points - He doesn't like to put effort in researching - Loose the "knowledge race" Potential Solutions - Exclusive tickets/invites for events - Quiz / Fun Facts / Content

"I compete with my friends about James

Bond movies knowledge. I guess it is

like a 'knowledge race."

Desktop - 0%

Touch points

Laptop – 35%

Tablet – 10%

Smartphone – 50%

Magazines – 5%

6. Storyboard

Scenario

Ideas for features

7. User Flow (paper)

8. Sketched Screen Flows

h"p://bit.ly/UXDI-­‐P1-­‐JamesBond-­‐LisPOP  

9.1 Clickable Prototype (POP)

9.2 Clickable Prototype (myBalsamiq)

h"p://bit.ly/UXDI-­‐P1-­‐JamesBond-­‐Lis  

10. Test your prototype

Main points to be reviewed: •  Missing a homepage and/or an

explanation about the app •  Menu should have a text not only

icon •  Buttons from the "Answer"

screens are confusing •  Flow of Quiz is confusing (how to

get next Question)

Task flow

Loading Login Quiz

Answer Videos

Play

Score/Ranking

Badges/Perks

Settings

Notifications

Quiz

Videos

Answering the Quiz

Test: loading

"Is this loading or

the homepage?"

"It is a little bit unwelcome

…"

"if it kept like that I would

try to click…"

Test: login

"I would like to continuing as a

guest, before giving my information and see what there is

inside"

"It is a little bit hard to understand what

it is about, but because of the

word Wise, I would connect it with

Wisdom"

Test: quiz

"I jumped in the middle of the Quiz,

without any homepage or explanation!"

"I would like to click on the buttons on the bottom to see

what are them about"

"Maybe this one is for the next

question” (about the 4th button)

Test: wrong answer

"It is confusing, because says 'Watch it' and

'Watch it' and the explanation is too

small" "What is that? This chat thing? Is it to talk to the other

members?"

Test: right answer

"The 'Watch it later' button works as a back button but I don't want to go back to the same

question"

"I would say 'Go back to Quiz' and

'Watch the answer'"

Test: videos

"It is the answer for the wrong question"

"Now I can relate the videos to the

triangle from the 4th button"

UXDI – SaMo 6 Lisandra Maioli 06/12/15