james Сrabb, emea director of sales, bee7
TRANSCRIPT
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Insights to boost retention and monetization
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Not heard of us yet?
2.8 billion downloads
250 MAU
In just 5 years
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We are Bee7
Retention
Cross promotio
n
Rewarded
gameplay
Rewarded Engageme
ntMonetizati
on
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It’s raining apps
The average mobile game costs
$25,000 and generates $5,250 –
a shortfall of $19,750*
300,000 GAMES ON GOOGLE PLAY
*Jon Hare Mobile Games Forum 2015
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What we’ve learnt
Get your game design and
gameplay right first
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What we’ve learnt
Don’t force it
Let players control discovery
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What we’ve learnt
Reward game play and re-engagement
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Proven retention
Rewards game play andre-engagement in new and original game
1.
2.
3.
4.
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What we are seeing work
View
Get rewardedReturn
Discover
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The Bee7 Network
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How does our typical user engage?
Downloads a new game weekly
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How does our typical user engage?
Views Bee7 native game wall 1.5 times a day
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80% of users view the game wall to discover new titles within the first 5 days
Interaction with Bee7 Gamewall
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Interaction with Bee7 Gamewall
50 per cent retention from Day 7 to Day
21
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Example of a highly effective integration
Optimal ways to access the game
wall
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A closer look at Russia, Eastern Europe and USA
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What days do they play?
Russia, US, Eastern Europe
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Weekday gameplay compared
2pm
4pm
8pm
9pm
10pm
10am8am
12am
7pm
Russia, US, Eastern Europe
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Weekend gameplay compared
9am
12am
7pm
8pm
9pm
10pm
Sunday 8pm
is when the most players are
playing!
Russia, US, Eastern Europe
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Russia vs Eastern Europe vs USA Game play hours
(May 2015)
RUSSIA
4907hrs
USA
EASTERN EUROPE
1767.5hrs
2588hrs
per 1000Kconversions
per 1000Kconversions
per 1000Kconversions
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Interaction with gamewall in a day
Country Number of visits to the game wall (percentage)
Russia X 1 X 2 X 3
US X 1 X 2 X 3
Eastern Europe (average)
X 1 X 2 X 3
12%19.5 %
23% 20%12.5
%
17.5%
19%12%
17%
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Top 3 played games Panda
Pop
Candy Crush Soda
Cookie Jam
Family Farm Seaside
My Talking Angela
Cookie Jam
My Talking Angela
Clash of Kings
Talking Tom
USA RUSSIA E. EUROPE
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Users in control of relevant discovery content are more likely to want to remain in your game
Conclusion
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They love being rewarded and will come back for more
Conclusions
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Conclusions
Offer engaging content supported by a seamless monetization and retention strategy