Jamie’s Sugar Rush – Channel 4 August 20152015

Do Something Different –

Bottom up Grassroots

campaign

Campaign aim – To raise awareness and reduce sugar consumption across all age groups in the city

Secondary schools Higher

education

Parks and leisure centres

Retail

Workplace Tourism

and venues

Health and hospitals

Community groups and

events

Catering and food outlets

Primary schools

* Introduced Sugar Tax across all sites

* Reduced Cost of Bottled Water

* Promoting Healthy options

* Sugar Smart events at Freshers Week

New Website and Digital Strategy

www.sugarsmartuk.org

MILLWALL FC

3 Sugar Smart Commitments

• Introduced the Sugar Tax across the stadium

• Sugary Drinks messaging in the Family areas

• Low Sugar Food offerings

Bristol Launch – January 2017

55 more Cities or Boroughs

already signed up