jamjar at open coffee athens lxxviii
TRANSCRIPT
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The story behind.
Eva Epitropaki, Co- founder, jamjar.gr
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My name is Bond.(or Eva)
BSc Communication, Media and Culture, Panteion University of Political & Social Sciences
MSc in Marketing, Stirling University of Scotland
MSc in Social & Public Communication, London School of Economics & Political Science
Comms and Marketing Professional Stubborn, strong opinioner,never satisfied.
@ jamjar: Co – founder, Business Director
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3 years ago, I looked around and saw everyone...
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so.I had an IDEA.
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Which I had to share with...
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My partner. My Vera.
BSc in Political Studies, Panteion University of Political & Social Sciences
MSc in Media & Communication, University of Athens
Comms Professional
Fashion addict
The creative soul of jamjar
Adores Social Media & new technologies
@ jamjar: Co – founder, Marketing & Comms Director
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much
However, our idea alone, didn't mean that
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We had to do our H/W.
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1.Problem
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Countless of amateurs crafters all over Greece
Highest majority individual crafters with no means to reach a wider audience, enhance sales & promote their work as:
No local trustworthy, easy & social selling platform dedicated to handmade
International open marketplaces (e.g Etsy) overpopulated & chaotic
Not all handmade items produced truly special, of good quality & inspirational
The crafters
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2.Need
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Amidst the financial & political turbulence, Greek consumers
changed buying patterns:
More & more into smart shopping looking for unique, stylish, one of a kind, cost friendly products
Wish to enjoy flexibility, speed & ease in their shopping routine, due to lack of time & speed of everyday life
Honor products, services of Greek origin
The buyers
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Hence, jamjar was born
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i.e. We select & offer customers the crème de la crème of
handmade, guaranteeing
a single amazing shopping experience
UVP1
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i.e. while helping the most talented independent crafters take their
passion to the next level, as
we take care of all the business hassle
UVP2
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“we select handmade products so fabulous that customers shall wish to buy them with the same passion &
the same urge they had as kids, when they eagerly tried to reach the
jam jar mama hold up on the shelf ;-)”
The jamjar story
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Annual fee €80 (VAT not inc.) Sales Commission
10% - Businesses12% - Private Crafters
Support ServicesAdvertising
CommunicationCreative Writing
PhotographyDesign
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160 jamjarstores
4.000 delicious handmade creations
17.000 FacebookLikes
4.500 Instagram Followers
3.500 sales from September 2013
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Our vision
To become the leading brand, a point of reference for the
handmade arena,
creating the
Νo 1 online department store for the most delicious Greek
handmade creations
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Lessons Learned
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1.Be open to...
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2.Build a good partnership
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3.Do your best with what you've got
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4.Keep testing your hypothesis
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5.Read.Listen.Observe.
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6.Keep calm & be patient
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7.Accept criticism.
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8.Don't accept criticism
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9.Don't forget to live
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10.Never EVER give up
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