janani agriserve - csr partnership proposal
DESCRIPTION
Janani AgriServe has successfully piloted "Smart Village Agri EcoSystem" model - a Physical and ICT Infrastructure Platform at villages which connects the rural population with stakeholders. This Platform, focusing on Agriculture enables delivery of products, services, information and transact business seamlessly. This platform combines Agri Sciences, IT and Other technologies and business and marketing operations. Janani has partnered with International Institute of Information Technology (IIIT-H), Hyderabad, IBM India, NCDEX and National Collateral Management Services Ltd (NCML) to bring their innovative technologies into this platform. Janani brings infrastructure (physical and ICT) at villages, farmer groups, credible collaborations, proven "Farmers' Livelihood enhancement" social benefits, Management and marketing capabilities, sustainable and scalable model. This is an ideal proposition for corporates who are looking for projects in the Corporate Social Responsibility (CSR). The Corporates will get the first mover advantage over their competitors, Brand Building opportunities, rural market development strategies, captive rural clients, ICT infrastructure for business transactions, a new and cost effective distribution system, huge data base, access for R&D if they wish to launch new products/services.. This platform is modular in concept and thus can be adopted for other social purposes, viz. preventive healthcare, education, livelihood enhancement and rural development activities. For further information, please contact Mr S.Sundara Rajan, CEO, Janani AgriServe @ 0-9030741404.TRANSCRIPT
JANANI AGRISERVEJANANI AGRISERVEA SOCIAL ENTERPRISE IN AGRICULTUREA SOCIAL ENTERPRISE IN AGRICULTURE
Sundara Rajan Sampath, CEO And Founder
Janani Foods Pvt. Ltd
Purpose of this presentationPurpose of this presentation
YourYour
Initiatives
Offering Janani AgriServe as Implementing
Agency for your CSR activities
OutlineOutline
Introduction
• Farmer’s
Needs
Architecture
• Framework
• Workflow
Uniqueness
• The Tech
Edge
Achievement
• Benefits To
Farmers
Partnership
Preview
• Janani’sNeeds
• Janani’s
Solution
• Overview Of
Janani
Agriserve
• Workflow
• Janani Kiosk
Operations
Edge
• Uniqueness
Of Our
Colloborators
• Our Service
Providers
Farmers
• Quality
Assurance
• Social
Impacts
• Janani’s
Offerings
• Scope Of
Partnership
• Advantages to
you
INTRODUCTIONINTRODUCTION
Problems Faced By A FarmerProblems Faced By A Farmer
Can someone
guide me about
domestic as well
as international
markets?
Yields are
low and
quality is
inconsistent.
Lot many
intermediaries in
back end and
front end supply
chain.
Introduction JAS Architecture Achievements Join Us
Post-harvest
losses. I need
financial
assistance.
Farming is not profitable for small farmers and there is a need
for “Farmers’ Livelihood Enhancement”
Our Solution forOur Solution for
Farmers Livelihood enhancementFarmers Livelihood enhancement
Products &
• Physical and ICT Infrastructure
at Villages
• Interlinking all stakeholders
Janani’s Smart Village Agri EcoSystem Platform
Convergence of
Products &
ServicesTechnologies
eCommerce Value Chain
• Interlinking all stakeholders
seamlessly
• Providing customized products
and services to farmers to
improve productivity and reduce
cost
• Ensuring end-2-end quality
assurance from pre-sowing to
marketing
Introduction JAS Architecture Achievements Join Us
AgriserveAgriserve Meets Farmer’s NeedsMeets Farmer’s Needs
Pre-sowing
• Information on inputs such as seeds, fertilizers, pesticides
• Financial Assistance
• Weather
Production
• Continuous Agro Advisories
• Supply of quality inputs
• Finance and Insurance Services• Weather Services
Post-harvest
• Post harvest management
• Storage
• Grading and standardization
• Logistics
• Market Information
Direct Market Linkage
• Alternative market channels
• eAuctions
• Contract Farming
Introduction JAS Architecture Achievements Join Us
Janani AgriServe (Janani AgriServe (JAS) OverviewJAS) Overview
� Smart Agri Ecosystem founded in
2009.
� Vision: Make Agriculture Profitable
for Small and Marginal Farmers.for Small and Marginal Farmers.
� Served 3,000 farmers.
� Modular and hierarchical operational
model that helps in scalability and in
addition of new products and services
Introduction JAS Architecture Achievements Join Us
ARCHITECTUREARCHITECTURE
Organizations
Agriculture based
Corporates
Government
AgenciesFinancial
Institutions
Marketing
Channels
Universities /
Research
Institutions
Self Help Groups
/ Farmer Clubs
Seeds, Fertilizers,
Pesticides
Equipment, Labors
eSagu Agro
Advisory System
IBM Smart Rural
Aggregator
FrameworkFramework
Services
Agro
Advisories
Quality
Assurance
Direct Market
Linkages
Quality Input
Supplies
Financial
Assistancee-Governance
Resources
Equipment, Labors
Logistics
Scientific
Knowledge
Finance
Technology
Aggregator
Platform
IBM Spoken
Web
NCDEX Auction
Platform
e-KiosksVillage Level
Agri EcoSystem
Introduction JAS Architecture Achievements Join Us
Integrated Integrated AgriServeAgriServe ModelModel
� Village Kiosk is operated by a local franchisee, who can be a NGO, Farmer Group, Farmer Producer Companies, local Agriprenaurs, Self Help Groups
� Franchisee provides infrastructure, investment (upto Rs.5.00 Lakhs) , generates farmer memberships and provide all products and services for a cluster of 3 to 5 villages.services for a cluster of 3 to 5 villages.
� Mandal Aggregation Centers are franchised to Agri Graduates, Business Graduates or local agri business organizations who provides infrastructure and investment upto Rs.12.00 lakhs.
� Mandal Aggregator oversees the kiosks’ operations in his mandal. To handle large volume of smaller transactions at kiosks and optimization of logistics costs, aggregation of products and services are necessary
Introduction JAS Architecture Achievements Join Us
Janani Kiosk OperationsJanani Kiosk Operations
Agro Advisory
Marketing
Finance
Input Sales
Information Services Training
Village Kiosk
Introduction JAS Architecture Achievements Join Us
PRODUCTS & SERVICES PRODUCTS & SERVICES
DELIVERED THRO SMART VILLAGE DELIVERED THRO SMART VILLAGE DELIVERED THRO SMART VILLAGE DELIVERED THRO SMART VILLAGE
AGRIAGRI ECOSYSTEMECOSYSTEM
PrePre--Sowing ServicesSowing Services
Farmer Registers his farm Farmer Registers his farm
with with Janani’sJanani’s KisokKisok
Farmer Insures his crop Farmer Insures his crop
thro Janani ’s Insurance thro Janani ’s Insurance
Service AssociateService Associate
Introduction JAS Architecture Achievements Join Us
Farmer decides the crop Farmer decides the crop
to grow based on Janani to grow based on Janani
Agri Expert’s adviceAgri Expert’s adviceFarmer avails crop loan Farmer avails crop loan
from from Janani’sJanani’s Financial Financial
Services partnerServices partner
Production Phase ServicesProduction Phase Services
Farmer gets his farm specific Farmer gets his farm specific
agro advisory every week agro advisory every week
from sowing to harvest from from sowing to harvest from
Agri ScientistsAgri Scientists
Field visits of Field visits of Janani’sJanani’s Agri Agri
Scientists help farmer to Scientists help farmer to
get better productivity get better productivity
Introduction JAS Architecture Achievements Join Us
Farmer attends Farmer attends
Training sessions of Training sessions of
Janani’sJanani’s Agri ScientistsAgri Scientists
Farmer buys inputs Farmer buys inputs
from from Janani’sJanani’s KisokKisok
Farmer adopts the Farmer adopts the
advice given by advice given by
Janani’sJanani’s Agri ScientistsAgri Scientists
Post Harvest ServicesPost Harvest Services
Farmer gets training on Farmer gets training on
harvesting and dryingharvesting and dryingFarmer Gets Warehouse Farmer Gets Warehouse
Receipt Finance from Receipt Finance from
Janani’sJanani’s Financial Financial
Services partnerServices partner
Introduction JAS Architecture Achievements Join Us
Janani Stores the bags in Janani Stores the bags in
accredited warehousesaccredited warehouses
Farmer packs the output Farmer packs the output
scientifically and delivers scientifically and delivers
at at Janani’sJanani’s KisokKisok
Janani gets the quality Janani gets the quality
of produce certified of produce certified
in approved Labsin approved Labs
Market Linkage ServicesMarket Linkage Services
eAuctionseAuctions
Contract Contract
FarmingFarming
Introduction JAS Architecture Achievements Join Us
Food Food
Processing Processing
IndustriesIndustries
Retail ChainsRetail Chains
Spot MarketsSpot Markets
Information ServicesInformation Services
Agro Agro
AdvicesAdvicesLivlihoodLivlihood
OpportunitiesOpportunities
Introduction JAS Architecture Achievements Join Us
Market PricesMarket Prices
WeatherWeather
eGovernanceeGovernance
UNIQUENESS OF UNIQUENESS OF JANANIJANANIUNIQUENESS OF UNIQUENESS OF JANANIJANANI
AGRISERVEAGRISERVE
Tech Collaborators Of Janani Tech Collaborators Of Janani
AgriServeAgriServe
• Agro Advisory
Services• Smart Rural
Aggregation
Platform And
Spoken Web
IBM IIIT Hyderabad
• Marketing,
E-auctions
• Warehousing,
Quality
Certification,
Farmer Finance
Hyderabad
NCDEXNCML
Introduction JAS Architecture Achievements Join Us
Agro Advisory Service WorkflowAgro Advisory Service Workflow
Beginning of season
Registration of Farm
Once every 10 days or as needed
Coordinator Interaction
Crop status and weather transmitted to lab at Hyderabad by coordinators
Data Transmission
Scientists analyze data and recommend actions
Scientific Analysis
Farmers receive advices from kiosks
Farmer Interaction
Retailing of quality inputs for farming needs
Retail Kiosk
Introduction JAS Architecture Achievements Join Us
Logical overview of the SRAP Logical overview of the SRAP
ecosystemecosystem
Standardized
SchemaGovernment
Healthcare
Bank / MFI / Ins
Janani
EMPAgriculture O
Market access / Distribution network
Introduction JAS Architecture Achievements Join Us
e Commerce
Registration
HUB
HUB
HUB
HUB
FMCGAGRi
PLOYMENT
Agriculture
Employment
/ Livelihood
OTHERS
Market
Linkage
Kiosk
Janani
AgriServe IBMService
ProviderFarmer
Janani Kiosk with a
Computer / Mobile
HUB
Agriculture
(Input / Output
sales/ services)
HUB
Livelihood/Employment
Healthcare
and Others
e-Auctions
Value Additions from NCDEX and Value Additions from NCDEX and
NCMLNCML
National
Warehousing
NCDEX
nSpotSpot Market
National Collateral Management Services Ltd (NCML)
Warehouse Receipt Finance
Quality Certification
Introduction JAS Architecture Uniqueness Achievements Partnership
JAS edge over competitionJAS edge over competition
� Only Agri Value Chain Model with an Information & Communication Technology
Platform at village level linking all stake holders from the farm to customers
seamlessly
� Built on a framework of Agri Sciences, ICT Technology, Business Processes,
Management and e-CommerceManagement and e-Commerce
� Multiple Technology Options for farmers - Mobile, Spoken Web, Internet and
notice boards
� Agro advisories in a personalized manner, at the farm gate, continuously from seed
to harvest
� Only Model where Quality Assurance Services are provided at the Farm Level–
Post Harvest Storage Level–Marketing of Agro Commodities Level–Covering
Water, Soil, Pest and Products
� Only Market Linkage Model for Agri Commodities where prices are discovered
through transparent auction platform based on quality of the produce
ACHIEVEMENTSACHIEVEMENTS
5% to 8% Better Soil Fertility
Benefits for FarmersBenefits for Farmers
~5% farm productivity increase.
Reduction in usage of fertilizers and pesticides by 80Kgs and ~1 lit respectively
10 to 20% increase in price realization.
5% to 8% reduction in logistical costs.
Fertility
Average Additional Income of Rs.4000/- per Acre
Introduction JAS Architecture Achievements Join Us
Quality AssuranceQuality Assurance
� Quality in production through farm specific agro advisories
� Supplying quality inputs
From Pre-sowing till Retail
� Quality Maintenance through warehousing facilities
� Quality Testing and certification
� Price dissemination and marketing based on quality
Introduction JAS Architecture Achievements Join Us
Social BenefitsSocial Benefits
Bridge the information gap
Improved soil and water environment
Rural Employment
information gap between agricultural experts and farmers
Introduction JAS Architecture Achievements Join Us
eGovernance
Services
COME JOIN USCOME JOIN USPartnership with You
Janani’sJanani’s OfferingsOfferings
Organized
Farmer
GroupsICT
Infrastructure
and Human
Resources
Introduction JAS Architecture Achievements Join Us
Credible
Collaborators
Sustainable
Model
Proven
Social
Impact
GroupsICT
Network
Direct procurement from the
Research facilitation through in-
CSR
Projects
Scope of PartnershipScope of Partnership
Marketing Opportunity.
Assured consumers base.
from the farmers
through in-flux of data.
Introduction JAS Architecture Achievements Join Us
Scope of PartnershipScope of Partnership
� Marketing – Explore new markets for farmers and expansion of customer base for your products
� Economics – Aid farmers to get better price for their produces and reduce cost in procuring raw materials of your company
� Technology – Deployment of technologies developed by both of us for commercial and social purposes
� Research – Data Mining -Help study and develop new products and services for Rural Market
� Betterment of Society – Platform can also be deployed for Rural Healthcare, Education, Animal Husbandry, Livelihoods and BPO services
Introduction JAS Architecture Achievements Join Us
Advantage Advantage tto youo you
First Mover Advantage Over
Competition
Entirely Outsourced Operations
Proven Social Impact
Convergence Of Social Benefit, AgriSciences And
Competition
Infrastructure And Human Resources
Operations
Creditable Collaborators
Sustainable Model
Sciences And ICT
Introduction JAS Architecture Achievements Join Us