Jane Hicks Tel. (905) 545-4448 | 202 Rosslyn Ave. S., Hamilton ON L8M 3J5 | janehickswakil@gmail.com

OBJECTIVE

Secure a fulfilling role that channels my passion for ideation and the sum total of all of my advertising, marketing & communications knowledge and experiences into work that delivers solid results and provides intrinsic value to your organization. Ideally, this role has room to grow in a culture that believes that good ideas can come from anywhere but great ideas are brought to life with action, collaboration and team work; that there are many different ways to determine value and measure success and that fostering lasting relationships really, really matters.

AREAS OF EXPERTISE

Channel Management ● Brand Partnerships ● Corporate Communications ● Marketing Strategy & Planning ● Market Research & Analysis ● Measurement & Control ● Marketing Communications ● Positioning & Branding ● Advertising Sales ● Loyalty Marketing ● Branded Content ● Creative Direction ● Production ● Copy Writing ● Media Relations ● Public Relations ●

Promotions ● Contests ● Event Management ● Fundraising

HIGHLIGHTS OF QUALIFICATIONS

Senior Executive with more than 13 years’ direct experience in delivering creative advertising solutions and mutually beneficial promotional partnerships for various media - broadcast, digital & print

Highly creative thinker and diplomatic problem solver with superior interpersonal skills

Vast knowledge of multi-platform advertising, marketing, promotions, sponsorships/brand partnerships, branded content and editorial integration, corporate communications and production

Proven track record of exceeding revenue targets and delivering exceptional customer service

Effective at working both independently and as part of a team in traditional office environments and non-traditional settings. Accustomed to quick turnarounds and deadline-driven media environment.

Excellent presentation skills and confident public speaker

Exceptional organizational, planning and strategic skills

Respected leader and mentor of award winning client-facing team consisting of both creative and technical staff

Demonstrated management abilities - including human resources & financial budgets of $400,000 - $2 million+ Outstanding verbal, written and visual communicator with in-depth experience crafting & editing short and long form

content and copywriting for multiple platforms - broadcast, digital, print, radio, OOH, business & consumer publications

Working knowledge of Microsoft Office & various social media platforms & Apps (Facebook, Twitter, Instagram, LinkedIn). Understanding of various media buying & measurement tools (Rep-pak, S4M, Numeris (BBM), Google Analytics)

PROFESSIONAL EXPERIENCE

Integrated Promotions Manager – CHCH (Channel Zero Inc.) Hamilton, ON – March 2014-December 2015

Spearheaded all client-related promotional activity across the Channel Zero family of brands

Effectively managed complex internal, client and agency relationships

Worked collaboratively with a team of approximately 20 Account Executives and support staff from 3 Sales offices in Canada and 1 in the U.S. to prospect, research, brainstorm, prepare, pitch, negotiate and execute multi-platform campaigns for a vast roster of direct, local, regional and national brands

Developed new opportunities & “products” and all related sales materials for team use in attracting new business and incremental revenue including estimates, pricing and forecasting projections

Worked closely with internal departments - (sales, research, creative services, marketing, news, programming & accounting) - as well as third party external suppliers to facilitate execution of all campaign components

Lead all aspects of consumer contest activities including drafting of rules & regulations, production of all creative elements, website development, sourcing and fulfillment of “money-can’t-buy” prizes and opt-in data collection

Evaluated campaign results with post-analysis reports

Tasked with the development, launch, supervision and on-going monetization of CH-CHing! - CHCH’s innovative consumer loyalty program – attracting more than 30,000 subscribers in the first year

Provided support to Senior Management Team on special projects

Generated more than $1.3 million in combined cash sales a trade value in F2015

Overachieved personal sales target by more than 35%

Jane Hicks Tel. (905) 545-4448 | 202 Rosslyn Ave. S., Hamilton ON L8M 3J5 | janehickswakil@gmail.com | pg. 2

PROFESSIONAL EXPERIENCE CONTINUED

Manager of Creative Services & Sales Promotions – CHCH (Channel Zero Inc.) Hamilton, ON - December 2010 – March 2013

Hired to oversee the development of two key growth areas – creative production and sales promotion (as above)

Built the Creative Services team from a staff of 3.5 employees to a dynamic and internationally award winning full-service team of 10 full time staff with an additional supporting roster of part-time and freelance employees

Supervised the scheduling of all projects and department resources to deliver on time and on budget - often with significant changes to the scope of the work, very tight turn-around times and hard deadlines

Accountable for quality control and adherence to technical, broadcast and advertising industry standards

Managed department budgets of $400,000 and $800,000

Increased annual department billings year over year, over year, to an average of $1.4 million gross

National Account Executive - Marketing Ventures – Shaw Media (CanWest) Toronto, ON - December 2003 – October 2010

Wrote, developed, presented, negotiated and executed fully integrated marketing plans and turn-key consumer promotions that achieved measurable results

Complete project management on multiple national accounts – drafted detailed work-back schedules, set critical paths and assigned tasks and responsibilities to Project Managers and various team members

Communicated and coordinated with multiple internal departments to create innovative client-focused solutions and develop new revenue generating opportunities

Wrote and edited internal and external communications including press releases, newsletters, website content, e-mail blasts, ad copy, memos and standardized forms, ensuring that specific objectives, vision, brand standards and guidelines remained top of mind and the core focus in all messaging

Key first-contact for more than 200 National Account Executives for Global News, CHCH News, canada.com, National Post and CanWest daily metro newspapers for client related inquiries for news coverage and exposure.

Developed and communicated strategic plans, processes, procedures, protocols and contingencies for work flow and first-contact communications

Engaged talent, agents and original content program producers and negotiated terms of brand partnerships – i.e. host participation, brand endorsement, content integration and product placement opportunities

Acquired materials for broadcast, print and online production purposes, ensuring accuracy and compliance with technical specifications, legal restrictions and rights usage, advertising and broadcast standards and other professional guidelines

Managed campaign budgets and booked all related media

Budget forecasting and detailed quarterly and annual reporting

Writer/Producer – CHCH Television (WIC, CanWest) Hamilton, ON - July 1997 – December 2003

Writer/Producer/Director for on-air promotions, local client commercials, contests, Community Calendar, Public Service Announcements, billboards and sponsorship elements, station image and branding campaigns, radio promotion spots, ad copy for print publications and outdoor media.

Developed creative proposals and storyboards for commercial clients, community organizations and sales reps to pitch and negotiate commercial campaigns and promotions

Production budgeting, resource co-ordination, casting, on-location directing, direction of voice-over announcers and on-camera talent

Direction and supervision of graphic designers in developing on-air “look” and brand guidelines

Prepare offline EDLs and supervise on-line production in non-linear and linear edit suites

Maintain promo inventory and schedule strategic promo placement in daily program broadcast log

EDUCATION

Mohawk College – Gold Medal Winner - Diploma Completed: Applied Arts, Television Broadcasting September 1992 – April 1995

Wilfrid Laurier University - Degree Completed: Bachelor of Arts, English and History Major September 1989 – April 1992