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Page 1: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

Jane Park

Director of Platforms [email protected]

@janedaily on Twitter

Page 2: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

1. Overview of CC

2. CC licenses in the

world and in the wild

3. Opportunities for

Thailand

Page 3: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

1. What is Creative Commons?

2. Creative Commons and copyright

3. Q&A

Overview of CC

Page 4: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

✓ A nonprofit organization

✓ A global network of people

✓ A global movement towards

openness

…all started by a set of copyright licenses

What is CC?

Page 5: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

CC began as a response to an

outdated copyright law system.

CC licenses are built on copyright and

designed as a release valve for

creators who want to share.

Page 6: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

A simple, standardized,

legally robust way to grant

© permissions to creative

works

Page 7: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

Over time, the role and

value of CC has

expanded. But first, let me

tell you how it all started.

Page 8: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

• Mismatch between © law and digital

technology

• While © became more restrictive,

Internet enabled unprecedented

access, copying, sharing at scale

• CC was founded when attempt to

return © to original intent failed

CC started because…

Page 9: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

“Some Rights Reserved”

Saving the world from failed sharing

Page 10: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital
Page 11: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

This was in 2001. 16 years later, © law

is still restrictive as ever, but thanks to

Creative Commons, an alternative

universe of legal sharing exists.

Page 12: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital
Page 13: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

Creative Commons was

founded to help us realize

the full potential of the

internet.

Page 14: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

• A set of legal tools, aka the global

standard for © licensing

• A global network of people and

movement towards openness

• A nonprofit organization supporting

the above

CC today is…

Page 15: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

✓ Are legal tools that grant ©

permissions, resulting in a global

digital commons free for all to use

✓ Signal a set of values and different

way of operating

The CC licenses…

Page 16: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital
Page 17: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital
Page 18: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

• CC Global Network = 85 countries

• CC is one of many in a larger

ecosystem of organizations working

to advance access to knowledge and

reform ©

Network & Movement

Page 19: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital
Page 20: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

34

languages

Page 21: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital
Page 22: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

• Nonprofit headquartered in U.S. has

< 20 staff!

• Programs: Education, Policy, UGC

content platforms, Technology, Legal

CC the Organization

Page 23: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital
Page 24: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

1. Copyright basics

2. Global aspects of copyright

CC and Copyright

Page 25: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital
Page 26: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

• Grants exclusive rights to creators

• Does not protect facts or ideas

• Granted automatically at moment of

creation

• Lasts a very, very long time

Copyright…

Page 27: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

1976 2017

Copyright gets more restrictive

The Internet makes sharing easier

Creative Commons is founded,

becomes release valvefor 1.2 billion works

Page 28: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

2 approaches:

• Incentivize authors creativity /

promote creation of new works

• Preserve authorial oversight / ensure

attribution and integrity of works

Purpose of copyright

Page 29: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

"To promote the progress of science

and useful arts, by securing for limited

times to authors and inventors the

exclusive right to their respective

writings and discoveries."

Page 30: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital
Page 31: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

• Berne Convention

• Local variation

• Public domain

• Exceptions & Limitations to ©, e.g.

Fair Use or Fair Dealing

Global aspects of ©

Page 32: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

CC is a global standard

for the free flow of

information

Page 33: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

Wikipedia

✓ Resources

✓ People

✓ Rules

Page 34: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

Question & Answer

Page 35: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

Licenses in the World

Page 36: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

1. How CC licenses work

2. How to use the CC licenses

3. CC on content platforms

4. CC in the wild

5. Q&A

CC licenses in the world

Page 37: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

▪ Enable © holders to grant copy and

reuse permissions to the public

▪ 6 licenses:

▪ Some grant commercial uses

▪ Some grant derivative uses

▪ All require attribution

CC Licenses

Page 38: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

Attribution

ShareAlike

NonCommercial

NoDerivatives

Page 39: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital
Page 40: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

Lawyer

Readable

Legal Code

Page 41: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

Human

Readable

Deed

Page 42: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

Machine

Readable

Metadata

Page 43: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

CC0 Public

Domain Dedication

Universal waiver, permanently

surrenders copyright and related

rights, placing the work into the

public domain worldwide

Page 44: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital
Page 45: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

Public Domain Mark

A label to be used by those with

knowledge that a work already in

the worldwide public domain.

Page 46: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital
Page 47: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

Most Open

Least Open

Page 48: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

How to use CC licenses

Page 49: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital
Page 50: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

http://creativecommons.org/choose/

creativecommons.org/choose

Page 51: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital
Page 52: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

CC Search

Try CC Search: https://ccsearch.creativecommons.org

Page 53: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital
Page 54: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

CC on content platforms

Page 55: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital
Page 56: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital
Page 57: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital
Page 58: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital
Page 59: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital
Page 60: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital
Page 61: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital
Page 62: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

Question & Answer

Page 63: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

…in the Wild

Page 64: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

Creative Commons

signals a set of values and

a different way of

operating

Page 65: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital
Page 66: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital
Page 67: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

✓ A nonprofit organization

✓ A global network of people

✓ A global movement towards

openness

…all started by a set of copyright licenses

What is CC?

Page 68: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

✓ Cultural Heritage

✓ Arts & Culture

✓ Education & Research

✓ Government & Policy

✓ 3D printing

✓ Business

Examples of CC values in:

Page 69: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital
Page 70: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

▪ 150,000 images of its public domain

collection released via CC0

▪ Initial hesitation, but marketing dept

argued that “the digital reproduction of

an item would pique public interest in

it, leading them to buy tickets to the

museum to see the real deal”

Rijksmuseum

Page 71: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital
Page 72: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

▪ Move to open aligned w/greater sales

▪ 2010: No images available

▪ 2011: First set available via CC BY

▪ 2012: CC0; launched Rijksstudio

▪ 2013: Released all resolutions under

CC0

Rijksmuseum

Page 73: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

by Joris Pekel

Page 74: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

▪ Promoted museum beyond staff

capabilities

▪ Curried goodwill w/public, creative

industries, funders

▪ Would they do it again? “Yes, but a lot

faster.” – Museum staff

Rijksmuseum

Page 75: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital
Page 76: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

U.S. Department of

Labor TAACCCT

grant program

Page 77: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital
Page 78: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital
Page 79: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital
Page 80: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital
Page 81: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

Opportunities in Thailand

Page 82: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

Joining the CC Thailand

Chapter

Page 83: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

CC Global Network

Country

TeamsPlatforms

Governance

Page 84: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

1. Global Network Council

2. Network Platforms

3. How to join the CC Thailand chapter

3 things to know:

Page 85: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

• TBD, but fashioned after UN model

• Reps from chapters around the world

• CC Thailand is a chapter; other

chapters are being established

• First meeting CC Summit, April 2018

• Questions:

[email protected]

Global Network Council

Page 86: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

1. Copyright Reform

2. Open Education

3. GLAM

4. Community Development

Network Platforms

Page 87: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

1. CC Thailand Mailing List

2. Global CC Slack Community

3. Global CC Newsletter

How to join:

Page 88: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

Discuss: Opportunities for

Thailand to engage in

Network Platforms or local

sectors

Page 89: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

• Cultural Heritage

• Arts & Culture

• Education & Research

• Government & Policy

• 3D printing

• Business

Sectors

Page 90: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital
Page 91: Jane Park Director of Platforms · 2017-08-23 · 150,000 images of its public domain collection released via CC0 Initial hesitation, but marketing dept argued that “the digital

Except where otherwise noted: CC BY

creativecommons.org/licenses/by/4.0

Creative Commons and the double C in a circle are registered trademarks of

Creative Commons in the United States and other countries. Third party marks and

brands are the property of their respective holders.