SOCIAL MEDIA IDEAS

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23 IDEAS FOR ENGAGING SOCIAL MEDIA POSTS (FOR THOSE DAYS WHEN YOU’RE ALL OUT OF IDEAS)

DO YOU EVER HAVE THOSE DAYS WHEN YOU’RE ALL OUT OF IDEAS FOR

SOCIAL MEDIA POSTS?

Or maybe you’re just tired of posting the same old stuff and looking for some fresh ideas to brighten up your social media feeds.

This list of go-to posts will you keep you going...even when you’re feeling at your most uninspired. And you can use them across all social media platforms including Facebook (pages and groups), Instagram, Twitter, LinkedIn & more.

Good Luck!

Janet Murray

ABOUT THE CREATOR OF THIS GUIDE

Janet Murray is a content marketing expert, author and international speaker.

She helps coaches, consultants and experts create engaging content that will attract their ideal clients - primarily through social media, blogging and email marketing.

Janet is the creator of the 2019 MEDIA DIARY - an A4 deskdiary that’s packed with awareness days and key dates you can useto plan out your content for the coming year - and the

MEDIA DIARY OWNERS’ CLUB (LINKEDIN EDITION)- a content planning toolkit for busy coaches, consultants andexperts. She also hosts an annual two day content planning

masterclass #2020 SORTED, taking place in Northampton on the 14th & 15th of November.

Janet also has a popular PODCAST and BLOG where she shares practical content marketing strategies.

23 IDEAS FOR ENGAGING SOCIAL MEDIA POSTS (FOR THOSE DAYS WHEN YOU’RE ALL OUT OF IDEAS)

1 OPINIONS PLEASE

Got a new product/service to launch? Ask your followers to help you decide on the name/title, which logo design you should use and/or which colour you should stock it in. Or any other question that will get them in a conversation about your new product/service.

2 HOW I MADE THIS

Shoot a time lapse video of you that shows us how your product is made. N.B. If you have a service-based business, show your followers how you put together a talk/learning resource. You can record your screen using LOOM.

3 BEHIND-THE-SCENES

Give us the reality behind something you’re working on e.g. sitting up late proofing the workbook for a live event, stuffing goody bags in the corridor of an event venue or fulfilling last minute orders for Christmas.

23 IDEAS FOR ENGAGING SOCIAL MEDIA POSTS (FOR THOSE DAYS WHEN YOU’RE ALL OUT OF IDEAS)

4 TIPS AND TACTICS

Share a tip e.g. how to add captions to videos, hit the top note in a power ballad or stop your bread shrinking after baking. If you have a product-based business, share a tip about using a product like yours e.g. how to arrange art, how to store handbags in a small space or the best way to cleanse your face.

5 QUESTIONS, QUESTIONS

Wondering whether to include postage in your prices, provide lunch at your next event or start stocking a new product. Ask your followers what they think.

6 SHOWS US YOUR WORKSPACE

Shoot a quick video of where you work. For more engagement, ask your followers a question about it e.g. should you move the desk under the window or paint the walls in your brand colour.

Want more engagement on your

social media posts?

Get my

SOCIAL MEDIA ENGAGEMENT PLAYBOOK

23 IDEAS FOR ENGAGING SOCIAL MEDIA POSTS (FOR THOSE DAYS WHEN YOU’RE ALL OUT OF IDEAS)

7 START A DEBATE

Share an opinion you know will divide people e.g. why you hate social media videos, motivational memes and/or being called ‘hun’ or ‘lovely’.

8 PLAYTIME

Show us how you ‘play’. Share a snap or video of you running, playing the piano, baking cakes…or whatever you like to do to relax.

9 SHOW AWARENESS

Use an awareness day/key date. Show your followers how you cook pancakes on Shrove Tuesday, cuddle your cat on International Cat Day and doing nothing on National Do Nothing Day. For more ideas on awareness days, check out my MEDIA DIARY.

10 WHAT SHOULD I WEAR?

Post a pic of yourself wearing an outfit for an upcoming event and get us to give our opinion. Even better, give your followers a choice of style/colour/look to choose from.

23 IDEAS FOR ENGAGING SOCIAL MEDIA POSTS (FOR THOSE DAYS WHEN YOU’RE ALL OUT OF IDEAS)

11 CAN YOU GUESS WHAT IT IS?

Share a tool/resource you use in your work and get your audience to guess what you use it for

12 OOPS I DID IT AGAIN

Share the outtakes from your latest social media video or podcast recording. Or share the pictures that didn’t make it to your feed (e.g. the cat walking across your Instagram flatlay).

13 PETS AND CHILDREN

People love cute pics/video of pets and children... so share away. N.B. If you’re nervous about sharing pics of your children, there’s plenty of creative ways to include them...without having their faces on camera.

14 POLL OPINION

Use the poll function on Facebook, Instagram or Twitter to ask a question. It doesn’t necessarily have to be about your business - just ask anything that will get a conversation going with your followers e.g. lark/owl, sweet/savoury, nitch/niche.

23 IDEAS FOR ENGAGING SOCIAL MEDIA POSTS (FOR THOSE DAYS WHEN YOU’RE ALL OUT OF IDEAS)

15 STORY TIME

Tell a story about something unusual that happened to you e.g. being asked to share a room with a stranger because your hotel has overbooked (true story!). Ask your followers what they would have done in that situation.

16 WHAT ARE YOU WORKING ON?

Talk to camera about what you’re working on right now. Show your followers the flowers you’re arranging, the talk you’re writing and/or a product/learning resource you’re creating.

17 RECOMMENDATIONS PLEASE

Ask for recommendations. People love sharing their opinions on everything from books to hotels to who you should book to speak at your next event.

23 IDEAS FOR ENGAGING SOCIAL MEDIA POSTS (FOR THOSE DAYS WHEN YOU’RE ALL OUT OF IDEAS)

18 THE JOURNEY STARTS HERE

Show your followers your journey to your office/studio (if it’s in your garden - even better).

19 IN THE NEWS

Is there a news story everyone is talking about right now? Ask your followers what they think about it.

BONUS TIP: don’t share a link to an article someone else has written about it - explain it in your own words (or on video).

20 THE WINNING SHOT

Just had a new set of headshots taken for your business? Share your favourites and ask your followers to vote on their winning shot. You can do the same with product photography.

23 IDEAS FOR ENGAGING SOCIAL MEDIA POSTS (FOR THOSE DAYS WHEN YOU’RE ALL OUT OF IDEAS)

WANT MORE ENGAGEMENT ON YOUR SOCIAL MEDIA POSTS? GET MY SOCIAL MEDIA

ENGAGEMENT PLAYBOOK HERE

21 SNEEK PEEK

Give a sneak peek of a new product/service you’re working on.

22 THANK YOU VERY MUCH

Recently hosted, exhibited or spoken at an event? Share a selection of your favourite pics and tag in the organisers, delegates and other key folk. Thank them for inviting you, share your key takeaways and ask them to share theirs.

23 SHOW ME YOURS

Invite your followers to share a photo - of their workspace, pet, what they can see from their window right now. Anything that gets the conversation going.

Want more?