janie romoff, director - sport and recreation, ministry of health promotion

The Context for Sport, Physical Activity and Recreation

Physical Activity Resource Centre – February 2007 1

Janie Romoff, Director - Sport and Recreation, Ministry of Health Promotion



Section 1 – Key Information

Section 3 – Reality Check

Section 2 – Our Changing Society

Section 4 – Where Do We Fit?

Section 5 – How Do We Get There Together?

Presentation Outline


Physical Activity Resource Centre – February 2007 3Source: Katzmarzyk PT. Can Med Assoc J 2002;166:1039-1040.

BMI 30, or ~ 30 lbs

overweight for 5’4” woman

No Data <10% 10%-14% 15-19% 20%


Obesity Trends* Among Canadian Adults - HPS, 1985



BMI 30, or ~ 30 lbs



Obesity Trends* Among Canadian Adults - NPHS, 1994

Source: Katzmarzyk PT. Can Med Assoc J 2002;166:1039-1040.

No Data <10% 10%-14% 15-19% 20%


Physical Activity Resource Centre – February 2007 5Source: P.T. Katzmarzyk, Unpublished Results. Data from: Statistics Canada. Health Indicators, May, 2002.

BMI 30, or ~ 30 lbs



Obesity Trends* Among Canadian Adults - CCHS, 2000

No Data <10% 10%-14% 15-19% 20%


Physical Activity Resource Centre – February 2007 6Source: Statistics Canada. Health Indicators, May, 2002.

BMI 30, or ~ 30 lbs



Obesity Trends* Among Canadian Adults – CCHS, 2003

No Data <10% 10%-14% 15-19% 20%


Physical Activity Resource Centre – February 2007 7 Data from: Statistics Canada.

15-19% 20 -24% 25-29% 30-34%

BMI 30, or ~ 30 lbs



Obesity Trends* Among Canadian Adults – CCHS, 2002 & 2004

Provinces = CCHS 2004 (measured) / Territories = CCHS 2002 (self-reported)



Overweight in Canada’s YouthOverweight in Canada’s Youth19811981 19961996

Boys: 15%15% 35.4%35.4%Girls: 15%15% 29.2%29.2%

Obesity in Canada’s YouthObesity in Canada’s Youth19811981 19961996

Boys: 5%5% 16.6%16.6%Girls: 5%5% 14.6%14.6%


Overweight and Obesity Trends in Canada’s Youth


Physical Activity Resource Centre – February 2007 9Statistics Canada: Canadian Community Health Survey, 2005


Overweight and Obese Children by Age



• 79% of adults are inactive

• 40% of youth are overweight or obese

• 60% of children are overweight or obese

• Rates of obesity among Aboriginal people are nearly twice the overall rate for Canadian adults


First Nations Information



• Two thirds of Aboriginal people diagnosed with diabetes were women

• Girls out number boys more that 5 to 1 among children diagnosed with diabetes

• Type 2 diabetes found in aboriginal children as young as 5 years old

• Stats Can reports that this disease is reaching epidemic proportions in Aboriginal populations


First Nations Information



Ontario’s Population Projections



Physical Activity Resource Centre – February 2007 15Source: Public Health Agency of Canada – Population Health Approach

1. Income and Social Status

2. Social Support Networks

3. Education and Literacy

4. Employment/Working Conditions

5. Social Environments

6. Physical Environments

7. Personal Health Practices and Coping Skills

8. Healthy Child Development

9. Biology and Genetic Endowment

10. Health Services

11. Gender

12. Culture

Increased focus on the determinants of health




This deceptively simple story speaks to the complex set of factors or conditions that determine the level of health of every Canadian.

"Why is Jason in the hospital?Because he has a bad infection in his leg.But why does he have an infection?Because he has a cut on his leg and it got infected.But why does he have a cut on his leg?Because he was playing in the junk yard next to his apartment building and there was some sharp, jagged steel there that he fell on.But why was he playing in a junk yard?Because his neighbourhood is kind of run down. A lot of kids play there and there is no one to supervise them.But why does he live in that neighbourhood?Because his parents can't afford a nicer place to live.But why can't his parents afford a nicer place to live?Because his Dad is unemployed and his Mom is sick.But why is his Dad unemployed?Because he doesn't have much education and he can't find a job.But why ...?"

- from Toward a Healthy Future: Second Report on the Health of Canadians

The Story of Jason




Ontario municipalities are facing numerous challenges

• Rising citizen expectations• Growing focus on risk management and asset management• Coping with rising costs of hard infrastructure replacement and

renewal, i.e. roads and sewers• Growing concerns about congestion and transportation in the GTA• Continued concerns about waste management• Balancing pro-development and pro-environment interests• Coping with fallout of climate change: intense storms, warmer

winters, drought/heat stress• Addressing social issues of poverty, homelessness, adequate

housing, access to child care



Physical Activity Resource Centre – February 2007 18Source: Community Snapshots: Recent Immigrants Living in York Region, 2006

What if the York Region were a village of 100 people?

Citizenship92 villagers, regardless of country of birth would be Canadian Citizens, 8 would not.

ImmigrationAbout 40 villagers would be immigrants, 60 would be Canadian born.





Ethnic Origin • 22 villagers would be of Chinese or East/Southeast Asian

descent • 20 would be of Italian descent • 12 would identify as being of Canadian descent • 10 villagers’ ethnic origin would stem from the British Isles • 10 would be of South or West Asian descent • 7 would be Jewish • 7 would be of Western or South Western European descent • 4 would be of Eastern European descent • 1 would be of Caribbean descent

The rest would be of a wide variety of other ethnic origins.





The Top Ten Non-official LanguagesCantonese, Chinese, Italian, Russian, Persian,

Punjabi, Tamil, Korean, Mandarin and Urdu.

Languages Spoken at Home • 83 villagers would speak English • 8 would speak Cantonese or Chinese • 2 would speak Italian

Other languages spoken at home would include:Russian, Persian, Punjabi, Tamil and Korean.





Religion• 60 villagers would be Christians• 17 villagers would have no religion• 8 would be Jewish• 4 would be Muslim• 3 would be Hindu• 8 would belong to a variety of other religions

Age• 35 villagers would be children or youth between

the ages of 0 and 24 •47 would be 25 to 54 years of age• 18 would be 55 or over





Employment and Transportation

• 56 villagers would be in the labour force • Of the 56 villagers in the labour force

- 53 would be employed- 3 would be unemployed

• Of the 53 villagers that are employed: - 42 villagers would drive to work - 8 villagers would be passengers, take transit or use

another method to get to work- 32 would work outside of their municipality of residence- 12 would work in their municipality of residence- 3 would work at home- 5 would have no fixed work address





Spending on HousingThe amount spent on housing makes manyeconomically vulnerable:• 21% of families who are homeowners would spend

30 to 50% or more of their incomeon shelter

• 35% of families who are renters would spend 30 to 50% or more of their income on shelter






Education71 villagers would be old enough to havecompleted postsecondary education. Of these:• 47 would have a university degree

or some post-secondary education• 9 would have graduated from high school• 9 would have attended but not graduated high school

6 would have less than a Grade 9 education



"Can Johnny come out and eat?""Can Johnny come out and eat?"




““3 in 5 Canadians are not active enough to benefit their 3 in 5 Canadians are not active enough to benefit their cardiovascular health.”cardiovascular health.”




• 63% of youngsters not active enough for optimal growth and development .

• A decline in activity with age and gender. • Girls are less involved in intense physical activity




Trends for Sport and Recreation

Federal Government Priorities and

Issues

Demographic, Health and

Social Trends

Provincial Government Priorities and

Issues

Economic/ Technological and

Environmental Trends

Municipal Government Priorities and

Issues

Sport and Recreation

Sector Trends


Sport and Recreation: A changing and complex environment



From …

• Physical fitness focus

• Consumptive/expensive activities

• Indoor, facility focus

• “Doing something”

• Safe, secure activities

• Activity as end

• Team Sports

Source: Ken Balmer, A Prescription for Leisure, 2002

To …

• Holistic wellness/balanced development

• Economical/environmentally friendly

• Outdoor and home focus

• “Experiencing” – the adventure quest

• Managed risk and excitement

• Activity as means to larger benefits/outcomes

• Individual activities


Shifting Lifestyle and Leisure Patterns



• Of 218 municipalities reporting (representing 10.9 million people) 185,120,333 program hours

• On average at 47% cost recovery

• $1.3B in operating costs

Source: Municipal Performance Measures Program, Ministry of Municipal Affairs and Housing, 2004


Municipal Recreation Delivery



• Lower than average salary rates for staff• Heavy reliance on a dwindling pool of

volunteers• Lack of stability and consistency in leadership• Increased expectations around quality of

programming and safety


Sports Organizations are facing a number of key challenges



• Growing cost of participation• Availability of appropriate practice and

competition venues• Early specialization and growing demand for

sophisticated training


Sports Organizations are facing a number of key challenges



• Maintaining stability and direction in turbulent social, political and economic environment (planning challenges)

• Adequacy and structure (project vs. core funding) of financial support

• Meeting increasing demands for services or products

• Ability to hire and retain paid staff in a more competitive labour market

• Capacity to recruit, train and support volunteers, especially Board members


The broad non-profit sector faces a number of major challenges


Physical Activity Resource Centre – February 2007 41Source: NSNVO Ontario 2003.


Sport and Recreation: Not for Profit…Not for Revenue

1%

2%

11%

8%

16%5%

38%

1%

12%

3%

0% 10% 20% 30% 40%

Sport andRecreation

Health

Environment

Social Services

Arts and Culture

% of ON Organizations % of ON Total Revenue

% of Ontario’s Total Revenue% of Ontario NFP Organizations


Physical Activity Resource Centre – February 2007 42% Paid Staff % Volunteers

Percent of Paid Staff and Volunteers in Ontario Nonprofitsby Primary Activity Area


Sport and Recreation: Primarily Volunteers

3%

1%

7%

3%

39%5%

38%

0%

13%

3%

0% 10% 20% 30% 40% 50%

Sport andRecreation

Health

Environment

Social Services

Arts and Culture

% Volunteers % Paid Staff



Sources of Revenue for Core Ontario NonprofitsBy Primary Activity Area


Sport and Recreation: The Poor Cousin

61%

34%

68%

21%

36%

18%

19%

7% 56%

20%

47%

21%

54%

8%

17%

1%

2%

1%

3%

6%

0% 20% 40% 60% 80% 100%

Sport andRecreation

Health

Environment

Social Services

Arts and Culture

Government Earned Income Gifts & Donations Other Income

Source: NSNVO Ontario 2003.



• Increasing user fees• Aging infrastructure• Rising barriers to participation• Increased health risk• Increased health care costs


Sport and Recreation: The Results are In…



The Ministry• The Ministry of Health Promotion was created on June 29, 2005 when

Premier McGuinty asked the Honourable Jim Watson to become Ontario's first Minister of Health Promotion.

• The Ministry will help Ontarians lead healthier lives by delivering programs that promote healthy choices and healthy lifestyles. To do this the Ministry will work closely with partners, stakeholders and all levels of government.


What are we doing?



The Sport and Recreation Branch• The Branch encourages involvement in sport, recreation and physical activity for the health,

social, and economic benefit of Ontarians and the communities in which they live. Through its support of the sport and recreation sectors at the provincial and local level, the Branch helps meet the government's priorities in health, education, job creation and economic growth and promotion of voluntarism.

• The Branch contributes to a strong provincial sport system and the development of athletic achievement in Ontario. It fosters the involvement of children and youth in sport and recreation, recognizing their contribution to healthy child development and positive youth development.


What are we doing?




What are we doing?




What are we doing?

•In her 2004 Chief Medical Officer of Health Report, entitled “Healthy Weights, Healthy Lives”, Dr. Sheela Basrur highlighted the growing number of obese children in Canada and the dramatic effect this has on the increased rates of illnesses such as type 2 diabetes, heart disease, stroke, hypertension and some cancers.

•Increasing physical activity through the provision of accessible sport and recreation facilities can help reduce health care costs attributed to inactivity and address rising obesity rates by supporting Ontario’s action plan for Healthy Eating and Active Living.




What are we doing?

Ministry of Health Promotion




What are we doing?

ACTIVE2010 aims to build stronger communities, promote participation in sport and physical activity, develop a strong sport system, and build a dedicated volunteer base through sport

By 2010 to increase to 55 percent the proportion of the Ontario population that is active.




What are we doing?

Promotion Sector Development Barrier Removal Trails Sport Hosting




What are we doing?

• $5M annually• Community based

initiatives that align with Active 2010

• Since 2004, 15.8M awarded to over 500 organizations

• Over 330,000 people participated in activities as a result of CIAF




What are we doing?

• Enhance the sustainability of Ontario Trails

• Enhance the trails experience

• Public Education about trails

• Trails mapping• Trails for Life grant

program




What are we doing?



Support to Amateur Sport• Core funding to over 50 Provincial Sport

Organizations• Sport Priority Funding – to support sport

development• The National Coaching Certification Program• The Ontario Games Program• Long Term Athlete Development – from

playground to podium• The Canadian Sport Centre - Ontario

What are we doing?





What are we doing?




What are we doing?

Infrastructure Investments• Ontario sport and

recreation infrastructure deficit estimated to be over $5B and growing

• 2006-07, more than $35M invested in Sport and Recreation infrastructure

• Continued advocacy for a federal, dedicated infrastructure fund




What are we doing?

Community Use of Schools• Joint MHP-EDU policy

statement on Community Use of Schools

• $20M annually, directly to schools to increase access by not-for-profit groups

• Make school space more affordable and accessible



• What can we do to influence public policy that would make Ontario a centre for innovation?

• What new strategic partnerships must we build?

• What do we have to mobilize to extend the reach?

• What public policy levers do we need to consider as we address the issues?


Group Discussion




Question and Answer Session

janie romoff, director - sport and recreation, ministry of health promotion

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