January 1, 2006

An Introduction to KeyRight

March, 2008Copyright: KEYRIGHT INTERNATIONAL PTY LTD 2008

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The following information is the subject of USPTO Patent Number: 6,850,225

issued on February 1, 2005, and other proprietary information.

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Background

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820 million PCs are in use worldwide – 224 million in the USA.Dr. Egil JuliussenComputer Industry Almanac, 2005

11.5 billion business and personal emails are sent each day in the US and 26.1 billion worldwide (this does not include mass e-mails and spam).International Data Corporation, 2004

The Situation

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Keyboard-related injuries and loss of productivity cost the US economy $48 billion in 2000.

Dr. D. Rice, National Center for Health Statistics, 2000

Over 20 million adults are affected by keyboard-related injuries.

UMDNJ, New Jersey Medical School, 2000

The Situation

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Over 760 million - 90% - of PC users have substandard keyboard skill levels, resulting in learning difficulties, reduced productivity and keyboard-related injuries.

Psycho-Logic Technologies, 2004

The Situation

Introduction to KeyRight

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Through extensive ‘human factors’ research and innovation, KeyRight has developed a superior

color coding system for data-entry devices.

Introduction to KeyRight

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1994: The Original Challenge• Frustrations of the hunt-and-peck novelist

1994-1995: Looking for Help• Mr. Whitcroft enrolled in TAFE courses to learn to use the keyboard effectively• After several classes, progress was slow and frustrating

1995: The “Aha” Moment• Jerome discovered that the keyboard is a ‘matrix’ and that all keyboards have a

universal configuration – they all have eight finger-key zones• Jerome realized that a user must look at the keyboard in order to use it, which

identified a problem – the modern keyboard retards the user because it is a homogeneous visual field: all users, including children, are disadvantaged by using a conventional keyboard

1995: The Solution• Delineate the columns with color so that hand-eye coordination is developed• Mr. Whitcroft color-coded his personal keyboard and noticed improvement in speed

and efficiency within weeks

The Inventor’s Story – Jerome Whitcroft

Introduction to KeyRight

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1995-1997: Translating the Idea to a Product• Jerome applies for a patent• Jerome enrolls at Latrobe University to study psychology relating to human factors

and color perception and cognition.• University trials showed 192% improvement for color coded keyboards over

conventional keyboards for acquiring keying skills. * Raw Data: Keyboard use trials, La Trobe University 1997

1998: KeyRight is Born• Jerome launches KeyRight to develop the patent process and find commercial

opportunities.

1998-2000: The KeyRight Keyboard Learning System is Launched• KeyRight manufactures and sells close to 3,000 units.• US Retailers like CompUSA and Fry’s accept the product.• After selling most of the units produced, KeyRight stops production until the patent is

finalized.

2005: The Patent is Finalized• Jerome receives the Patent #6,850,225 for: Color-coded Tactile Data-entry Devices.

The Inventor’s Story (continued)

Introduction to KeyRight

The KeyRight System

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The KeyRight System

Why aren’t keyboards used properly?

Because over 90% of keyboard users – including touch typists – are unaware of the keyboard’s ergonomic configuration: The universal finger-key zones.

PsychoLogic Technologies, 2004

KeyRight has found a way!

Through research and innovation, KeyRight has developed a superior patented system by color codingthe finger-key zones.

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The KeyRight System…

Is a color-coded guide to the finger-key zones

Intuitively develops keying skills without keying drills

Encourages correct motor skills, muscle memory, and hand-eye coordination

Continuously and painlessly teaches correct keying skills

Reinforces the finger-key associations for touch-typing each time it’s used

Needs no software or training accessories

Reduces the incidence of Carpal Tunnel

Syndrome and Repetitive Stress Injuries by minimizing movement of hands, wrists and arms

Improves efficiency and saves time

KeyRight System

KeyRight System

It’s as simple as 1,2,3….

Step 1: Place your pointer fingers on the ‘F’ and ‘J’ keys. (They have small ridges on the key-top).

Step 2: Begin typing by moving your fingers up and down the columns.

Step 3: Enjoy the KeyRight System.

KeyRight System Users’ Testimonials

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‘The results are almost instantaneous. A wonderful experience to see my daughter use a keyboard correctly. Definitely the best money we've spent on a computer product. My children will have this skill for life.’ 

Keith Saunders Mount Martha, VA Parent of KeyRight user

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‘A great idea. The students actually enjoy using them.  An excellent learning tool that doesn't need constant supervision.’

Teachers and Staff – B. R. I. T.

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‘The development of the correct motor skills - first - is fundamental to learning to touch type. This is the only product that I know of that actually develops the right motor skills. It’s an essential learning tool for any one.’

 P. Heide - Educational Psychologist

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‘It’s fabulous! It’s visually stimulating, pleasant to use and it has improved my typing.’

Muriel Cooper

Media Personality, Journalist and Psychologist

Melbourne, Australia

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‘It's a great learning aid for beginners and experienced keyboard users. We have found a marked improvement in staff who did not touch type, and we will continue to use KeyRight in the workplace.’S. Birthisel - Project Manager, Bendigo Bank Limited

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Peter Law MBA, Dip FS Law Evans & CoHuman Resource Risk Management

The Market Opportunity

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• 200 million keyboards are sold each year worldwide

including 65 million in the US marketComputer Industry Almanac, 2005

• Worldwide computer use is 822 million and is forecasted to

reach one billion by 2007Computer Industry Almanac, 2005

• 90% of all PC sales come from a small group of OEMs: Dell,

HP, IBM/Lenovo, Apple, Gateway, Toshiba, Sony, Acer etc Forrester Research, 2004

Market Overview

The Market Opportunity

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Adopting the KeyRight System benefits the whole IT industry:

ConsumersThe KeyRight System:

• Accelerates the learning curve• Improves the user experience• Is natural and easy to use• Is safer than conventional keyboards• Saves time and money• Improves keyboard and computer literacy• Is relevant to all users: novices, hunt-and-peckers and touch-

typists

Who wins? Consumers, Software Innovators and OEMs

The Market Opportunity

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Who wins? Consumers, Software Innovators and OEMsSoftware InnovatorsThe KeyRight System:

• Can help develop more interactive and user-centered software

• Can help standardize Graphical User Interfaces

• Can improve existing human-computer interaction

OEMsThe KeyRight System:

• Has ‘marketable’ advantages over conventional technology• Is relevant in all IT market segments:

Consumer – Learning, Health and ProductivityEducation – Learning, Health and ProductivityBusiness – Learning, Health and ProductivityGovernment – Learning, Health and Productivity

• Is inexpensive to adopt• Is a competitive edge over rivals• Is not ‘qwerty’ specific and has universal application

For licensing and business opportunities contact:

Jerome Whitcroft

KeyRight International

USA 1 408 8236436

jw@KeyRight.com