january 2012 training program agency goals & outcome measurement
TRANSCRIPT
January 2012
TRAINING PROGRAM
AGENCY GOALS & OUTCOME MEASUREMENT
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Purpose of This Training Program?
Agency’s Strategic Plan(Vision/Mission/Objectives)
Program GoalsFund Raising
GoalsOperational
GoalsStaff Development
Goals
2012 United Way Funding Application
Performance Measurement Rpt
Program Goals
Performance Measurement Rpt
Programs ResultsProgram Goals
UWSCC Training
Goal
Improve Report Quality
Improve Agency Results
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What we will cover today
Developing Powerful Agency Goals using the “SMART” Model
• What are SMART Goals?
• Turning Your Goals Into SMART Goals
Tying SMART Goals to the Outcome Measurement Model
• Review the Outcome Measurement Model
• Review UWSCC Performance Measurement Reports & Due Dates
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What are SMART Goals?
SpecificMeasurableAttainableRelevantTimeframed
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Turning Your Goals into SMART Goals
SMART – Specific: You know what you want to accomplish. Vague goals equate to vague results. Goals must be fully furnished with detailed description of the what, when and how.
Vague goal – I will complete my college degree at night
SMART goal – I will take classes at night towards a degree in accounting and will graduate in four years time. I will commit myself to studying to get a minimum 3.5 grade-point average in accounting and 3.0 in all other subjects
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Turning Your Goals into SMART Goals
SMART – Measurable: You can assess your progress. Goals which cannot be measured cannot be managed. Your goal is measurable if anyone can tell you at the end of the deadline whether or not you have completed your goal.
Vague goal - I want to be successful in my work
SMART goal – I want to save the agency at least 5% in Administrative expenses in each of the next 5 years
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Turning Your Goals into SMART Goals
SMART – Attainable: Goals must be within reach. High goals that stretch you are okay, but high AND realistic goals are better. Unattainable goals don’t motivate. Easy goals aren’t challenging and do not contribute to growth.
Vague goal – I will run a marathon
SMART goal – I will take brisk walks around the block every day for a month. Then I will jog every day for a month. I will continue this routine and run in a 5k race by next spring.
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Turning Your Goals into SMART Goals
SMART – Relevant: Goals need to parallel your agency’s purpose. Relevant goals are a sure way to direct your efforts towards attaining something that is supportive of your agency’s mission.
Vague goal – Within a year, I will become a politician and support my agency through political contacts
SMART goal – By the end of the year, I will advocate for my agency by becoming active and visible in politics to increase and improve my agency’s fundraising and grant proposals
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SMART – Timeframed: Goals need to have deadlines. A goal free from a time element is susceptible to procrastination.
Vague goal – I will write a grant proposal
SMART goal – I will start writing my proposal for an XYZ grant on Monday and finish by Friday
Turning Your Goals into SMART Goals
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Goal Specific Measurable Attainable Relevant Timeframed
I will take classes at night towards a degree in accounting and will graduate in four years time. I will commit myself to studying to get a minimum 3.5 grade-point average in accounting and 3.0 in all other subjects.
Y Y Y Y
I want to double my salary in 8 years by starting my own food business and attending business and management classes and workshops.
Y Y Y Y
I will start writing my proposal for an XYZ grant on Monday and finish by Friday.
Y Y Y Y Y
SMART Report Card
Turning Your Goals into SMART Goals
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Provide Recreational Activities
Initial Goal
Specific?
Measurable?
Attainable?
Relevant?
Timeframed?
Ensure that 95% of all seniors enjoy at least one social recreational activity every day
Is this Goal…
Revised Goal
Turning Your Goals into SMART Goals
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What is Your Goal?
Use the “smart goal vs. vague goal” handout to help you revise your goal
OUTCOME MEASUREMENT
MODEL
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Review of Outcome Measurements
The Power of Outcome Measurements
• Shifts focus from running your programs to gauging the effectiveness of your programs
• “Outcomes” are about the participants (someone learns) rather than the process (someone instructs)
• Outcomes move the focus from how a program operates to the good it accomplishes
• Outcomes assist you in selling your funding & grant requests. (Agency met the food needs of 70% of all seniors in Kennett Sq. at or below Pennsylvania Dept of Health guidelines.)
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Program Outputs(These are the
counts, numbers, totals - the raw data collected
from the programs)
Outputs
Participant Benefits
(These are agency measurable results that
support the goals and impact your
clients)
Outcomes
Outcome Measurement Model
Agency Program SMART Goals
Activities(This is what programs do)
Programs
Agencies request funding for
these
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Outputs Outcomes
Outcome Measurement Model
Agency Program SMART Goals
Programs
• Feed and shelter• Provide training• Educate public• Provide counseling• Establish mentoring programs
What to include in each section of the model
• Number of • Classes taught• Counseling sessions• Materials distributed• Hours of service• Participants served
• New knowledge• Increased skills• Changed attitudes• Changed values• Modified behavior• Improved conditions• Altered status
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Outcome Measurement Model - Example
GOAL80% of adults who
take program score 75 or better
on final exam
Outputs OutcomesAdult
LiteracyRating
Comprehension course
100 participants 100 took exams
Comprehension course – (M & W)
50 participants
50 test results
95% scored 75 or higher
Comprehension course
100 participants
100 test results
80% scored 75 or higher
Comprehension course – (T & Th)
50 participants
50 test results
65% scored 75 or higher
Overall goal met and high-lights the potential problem
Overall goal met but masks a potential problem
No information on effectiveness
Call Dr.
Recovering
Great
Shape
UWSCCPERFORMANCE MEASUREMENT
REPORT
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UWSCC Performance Measurement Report
Program Goals
Specific Program Activities to Reach each Goal
Activity OutputsExpected Outcome Measure
Ensure that 95% of all seniors enjoy at least one social recreational activity every day
•Bingo•Checkers •Chorus
•# participants•# participants per activity•Completed satisfaction survey
For every activity, 95% of participants satisfied
Initial Program Funding Request Form for 2012
Completed by Feb. 2012
Actual Outcome Measure
Comments on Actual vs. Expected Outcome Differences
For every activity provide the actual % achieved
Provide explanation for every variance between expected and achieved
Final Program Results Form for 2012
Completed by Feb. 2013
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Recap
Developing Powerful Agency Goals using the “SMART” Model
• What are SMART Goals?
• Turning Your Goals Into SMART Goals
Tying SMART Goals to the Outcome Measurement Model
• Review the Outcome Measurement Model
• Review UWSCC Performance Measurement Reports & Due Dates
What did we cover today?
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Submission Timeline
Current Year - 2012
Jan
UWSCC Distributes •Current Yr Initial Form (Blank Form) •Prior Yr Program Results Report (4 columns completed)
Feb
Agency Returns•Current Yr Initial Form (4 columns completed)
•Prior Yr Program Results Report with all columns filled in
March
Allocation Panels Receive Both Forms
What Happens Next?
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Agency’s Strategic Plan(Vision/Mission/Objectives)
Program GoalsFund Raising
GoalsOperational
GoalsStaff Development
Goals
2012 United Way Funding Application
Performance Measurement Rpt
Program Goals
Performance Measurement Rpt
Programs ResultsProgram Goals
What Happens Next?
Refine & Revisit Yearly to get the Results You Intend!
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One-on-One Trainingand Online Resources
• Agencies may request one-on-one assistance in January on filling out the SMART Goals and Outcome Measurements on the application form.
• UWSCC Online Training Resources (www.unitedwayscc.org/campaigncentral/onlinetrainingprograms.aspx)• Agency Goals and Outcome Measurement Training
Document• Online Video on Outcome Measurement Model