january 2013 catalog

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January USA 2013 Celebrating 45 years of beauty

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Page 1: January  2013 Catalog

Janu

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Celebrating

45 years of beauty

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cupid's pick

A 45-yearbeauty legacy

belcorp, the amazing company that brings you the prestigious beauty brand l’bel, celebrates its 45th anniversary this year. established in 1967 in lima, peru, belcorp was built on the dream of visionary founder eduardo belmont. His dream was to bring the

luxurious beauty products of France to the women of Latin America (and later here to

the U.S.) and to enable Beauty Advisors to be financially independent, offering them

life-changing opportunities for their families and communities.

Today, present in 16 countries, Belcorp is the 10th largest direct selling company

in the world, helping women realize their dreams of beauty, confidence and personal

fulfillment. We are proud of our rich history as we celebrate 45 years of bringing the highest

quality, scientifically proven, award winning, prestigious beauty products to millions of

women and continue to change lives around the Americas.

In this first month of the New Year, we feature the L’Bel top-selling favorites and

introduce the long-awaited Concentré Yeux Global Treatment Cream for Eyes. We also

spotlight “Cupid’s Pick” ideas for your early Valentine’s Day shopping, as well as our

very best skin care, fragrance and personal care. And this is just the beginning—we’ll be

celebrating with special offers and surprises all year long.

Delighted to share our important milestone with you, we wish you a happy, healthy

and beautiful 2013.

Valentine’s Day Specials

Look for this icon

Purchase a “Cupid’s Pick” set,

and this elegant gift bag is free.

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Luxury skin care

1Advanced formula makeup

Exquisite fragrances

2

3 4Expert personal care 3

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*Percentages of women who perceived the results of efficacy evaluated under dermatological supervision among 64 women between the ages of 35 and 55 years.

Proven Results with Concentré Total after the 4th week of use*

More hydration98% More

firmness95% Fewer wrinkles88% More

radiance98%

“A remarkable product. I’ve seen wonderful results and others have noticed, too.” whiTney b., TAmPA, fl

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#1 ultimate favoriteConcentré Total—one luxury product that fights multiple signs of aging

+ Clinically and dermatologically tested

+ Hypoallergenic + For all skin types + Innovative technology

for the most complete anti-aging action

Concentré Total Global Facial Treatment Cream 1.7 oz. Code 03253 $89.00

So advanced, it is called the “global” treatment, developed by an eminent team of experts from two globally recognized European laboratories. This luxurious cream formula contains a regenerative collagen-building peptide to help combat the signs of aging, and maitake extract, which helps return energy and vitality to cells deep within the epidermis.

Introducing! Concentré Total Yeux Our first global anti-aging eye treatmentTurn the page to read about Concentré Total Yeux – plus a free gift! 5

Page 6: January  2013 Catalog

Introducing Concentré Total YeuxNow, the advanced technology and luxury of Concentré Total in a special formula for eyes

A luxurious concentrate for the delicate eye contour, this light, delicately scented cream smoothes into your skin for an experience of absolute pleasure, bringing you more even, luminous skin around the eyes for a fresher, younger look.

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Combats multiple signs of aging in the eye area

89% less wrinkles*

80% more firmness*

93% reduction in theappearance of dark circles**

100% more hydration*

100% more luminous skin*

The Science behind l’bel

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Concentré Total yeux Global Treatment Cream for the eye Contour .52 oz.

Price: $67.00 Total Value: $86.00

The problem: With age, the body’s collagen and elastin proteins combine with sugar proteins in an internal chemical reaction called glycation. This causes tough, tangled connective tissue visible on the skin as wrinkles. Glycation also contributes to a loss of elasticity and changes in the dermis associated with the aging process. The problem escalates when glycated tissues produce Aged Glycation End products (AGEs), generating large numbers of damaging free radicals.

The innovation: Deglicâge technology, a breakthrough that helps reverse skin’s damaged collagen fibers. This advanced formula, composed of the same anti-aging peptides and Maitake extract as Concentré Total, can reverse cumulative glycation damage, restoring the flexibility and functionality of skin tissue, leading to decreased wrinkles and firmer, more hydrated skin.

Maitake has been known in Japan since ancient times as the “plant of immortality” because of its anti-aging properties. It helps return vitality and energy to the epidermis cells, encouraging the recovery of the skin’s original appearance. The exclusive L’Bel formula also includes vitamin PP, to provide a lightening effect, diminish dark circles and decongest puffiness.

brun#95720

noir#95721

free Gift! With your purchase of Concentré yeux, get a full-sized Total Cils Multi-benefit Mascara in Noir or brun .31 oz.

Value: $19.00

*Percentage who perceived these improvements in efficacy with 50 women between 35 and 65 years in the Perception lab. **Self-evaluation efficacy test with dermatological supervision in 50 women between 35 and 55 years old.

Glycated and damaged collagen

See The diffeRenCe

Collagen in good condition

7

Page 8: January  2013 Catalog

Clean skin is happy skinL’Bel cleansers and toners are pure pleasure

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Gentle biphasic oil/water-based formula is perfect for removing waterproof and long-lasting makeup.

exfoliating cleanser helps remove dead skin cell buildup that can cause rough, uneven appearance. Natural botanicals help balance skin’s pH and purify pores.

Astringent balancing toner balances skin’s pH, gently tightens the appearance of pores and continues the purification process.

Favorite Cleansing Setessential Moisturizing eye and Face Makeup Remover lotion 4.2 fl. oz. essential Cleanser 3 fl. oz. essential Toner 3 fl. oz.

Normal to Dry Skin Code 95711 Normal to Oily Skin Code 95709 Oily Skin Code 95712

Special Price: $28.50 Total Value: $36.00

“By far the best makeup remover I have ever used. My skin has never felt better.” KATie m., mARieTTA, GA

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Page 10: January  2013 Catalog

Wrinkle tamersFavorite line diminishers: Collagenesse Intensive and Rejuvenating Effect Corrector

For fast, real results, count on Collagenesse Intensive ampoules. Plump, fill and hydrate the skin with hyaluronic acid. Follow with the light-diffusing Rejuvenating Effect Corrector to minimize spots, shadows and dark circles.

Wrinkle Tamer Set Collagenesse Intensive Advanced Double Fill effect Treatment .28 fl. oz. Rejuvenating effect Corrector in five shades .05 fl. oz.

Special Price: $53.00 Total Value: $69.00

medium 5-6 #95724

Claire 4 #95723

Claire 1-2-3 #95722 medium 7

#95726

Obscure 8-9 #95727

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*Percentage of 50 women evaluated between 25 and 55 years with spots on the face produced by sun, acne, and hormones who presented improvement in clinical evaluation by dermatologists and self-perception.

Spot check Dermo Clarité for spots caused by sun, hormonal changes, age and acne

Dermo Clarité Day Setdermo Clarité Clarifying and Moisturizing Facial lotion with SPF 30 1.0 fl. oz. lip moisturizer SPF 18 .14 oz.

Code 95719

Special Price: $43.00 Total Value: $54.00

for dayMoisturizes and protects from the sun

Proven results based on self-evaluation and dermatological testing* Impressive results obtained after only 14 days of combined usage of the Dermo Clarité Day and Night treatment products:

100% Saw a brighter, lighter skin

100% Felt a more hydrated and nourished skin

90% Observed a more uniform complexion

88%Confirmed a decrease in the appearance of dark spots

82% Reported having perfect skin

AND after 28 days,

90%Observed that this system prevents the appearance of new spots

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Page 12: January  2013 Catalog

Regression Day Set Regression Jour SPF 15 Protective Complex against the First Signs of Age Facial Day Cream or lotion lip moisturizer SPF 18 .14 oz.

Normal to Dry Skin Code 95715 Normal to Oily Skin Code 95713

Special Price: $41.00 Total Value: $52.00

Regression Favorite for great skin care in the 30’s

Protect, hydrate, energize and revive

years30+

Day

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Suprémacie Day Set Suprémacie NX Jour SPF 15 Replenishing Facial Day Cream or lotion lip moisturizer SPF 18 .14 oz.

Normal to Dry Skin Code 95717 Normal to Oily Skin Code 95716

Special Price: $45.00 Total Value: $56.00

SuprémacieFavorite for great skin care in the 40’s

years40+Regenerate for a firmer appearance

Day

13

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RenovânceFavorite for great skin care in the 50’s and beyond

Renovânce Day Set Renovânce Jour SPF 15 Intensive Refining, Fortifying and Renewing Day Cream lip moisturizer SPF 18 .14 oz.

Normal to Dry Skin Code 95718

Special Price: $48.00 Total Value: $60.00

years50+Combat wrinkles, loss of elasticity

Day

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See New Radiance A universal favorite: NeuviveSI

Proven results by second week

89%

100% Visibly perceived improved smoothness**

Noticed their skin looked radiant*

Noticed their skin looked renewed*92%

*Percentage of volunteers who totally agree or agree with statements. Results observed after 14 days of use among 55 women between ages 25 and 60. ** Percentage of volunteers who presented improvement at

the perceived evaluation of skin in comparison to the initial state of the skin. Results observed after 14 days of use among 55 women between ages 25 and 60.

Special Price

off%20

neuviveSI Renewing and Perfecting Facial Treatment Cream 1 fl. oz.

Code 00727

Special Price: $35.00 Total Value: $44.00

+ Leaves skin radiant and free of rough spots

+ Safe and gentle + Clinically and

dermatologically tested

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Page 16: January  2013 Catalog

Winter Wonder Set expressive XP Maximum Coverage eye Shadow Quartet .15 oz. inalterable XP Perfect line eyeliner in Noir .009 oz.

Special Price: $23.00 Total Value: $34.00

Say it with colorDramatic eyes and how to get them

illusion Violette#95751

mystique noir

#95754

marron elegance

#95752

“I love the high pigmentation of these eye shadows. The colors pop and last all day!”RObin S., ChiCAGO il

Vert bois#95755

Vertnocturne

#95748

marine#95734

femme en Rose#95732

femme en blue#95731

Vert dore#95745

Spring fields#95740

exotic Caves#95729

Amazon festival#95728

Terre Surrealiste

#95743

Reflets Cuivre#95735

feminin Couleur#95730

Vert fantasie en Rose#95747

Reflets dore#95736

Tabac lumineuse

#95741

Velours de Couler#95744

winter Times#95749

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Page 17: January  2013 Catalog

Special Price

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hypoallergenic dermatologically tested

Sun Protection

SP

Claire 1#01547

Claire 2#01670

Claire 3#01549

Claire 4#01674

medium 5#01545

medium 6 #01672

medium 7#01733

Obscure 8 #01897

Obscure 9#01673

light-as-air mousse feels so comfortable, gives you a natural matte finish. exclusive mineral formula with Vitamin e allows your skin to breathe. Fragrance free, it’s ideal for sensitive skin.

Go natural with mousse Favorite “no makeup” makeup foundation

effet Parfait minéral natural Skin effect mousse foundation SPF 16 1 oz.

Special Price: $18.00 Total Value: $24.00

17

color

Page 18: January  2013 Catalog

Special Price

off%20

Rouge irrésistible SPf 17 Actually retexturizes lips and creates a protective barrier that banishes dryness, locks in moisture. A dozen dreamy colors .14 oz.

Special Price: $12.00 Total Value: $15.00

Maximum moisture, sun protection and shine

The best-dressed lips of 2013Vin

#01361

Rojo Vif #01043

Rouge intense #01339

Rose Classique

#00847

fuchsia brilliance #01358

moka #01196

Rose natural #00819

mandarine#01329

mandarine #01329

fuchsia intense#00994

Rougebrilliance#01335

Capuccino #01359

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Special Price

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Rouge Amplifier XP SPf 15 Creamy collagen effect formula with lip amplifier microspheres for a full pout and high-style matte finish. 19 right-now shades .14 oz.

Special Price: $10.40 Total Value: $13.00

Maximum plumping power, sun protection and glamour

The best-dressed lips of 2013natural

Persistant #08436

Rouge intense #01768

Café Succés #08444 Rose

d’Amour #08433

Orange delirant #01767

Rouge Grandoise #08445

Rose formidable

#08434Violet

Pourpre #01671

fuchsia Splendide

#08432

RoseChampagne

#08988

Saumon essentiel #01436

marron illimite #08442

Rouge Rubi

#01273

Chocolat majestic #08443 Corail

maximum #08437

Rose femme #01769

miel enchanter

#08438

Rose Prodigeux

#08439bourgogne

Vif#01608

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color

Page 20: January  2013 Catalog

brun#95757

noir#95756

Artful Eyes SetCrayon Kohl XP Kohl eyeliner .040 oz. Amplifiant Maximum Volume and Definition Mascara .35 oz.

Special Price: $19.00 Total Value: $28.00

Artful eyes Gently glide-able liner and lash-loving mascara

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Special Price

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Creamy and intensely hydrating, traps in moisture for soothing comfort

Dry skin rescueHydra Calme Body Lotion

hydra Calme Intensive Moisturizing body lotion for Dry Skin 13.5 fl. oz.

Code 00782

Special Price: $19.50 Total Value: $28.00

Avoid winter skin Skin can feel dry and tight in winter for lots of reasons. Cold air outside. Heated air inside. Bitter winds. You don’t wear the same clothes in winter, so it’s time to switch your body lotion, too. Hydra Calme Intensive is the answer.

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Trim it!Post-holiday inches? Get a smaller waist with Performance

off abdomen area*

1.9in.

Performance Abdo Contractesse

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Special! Performance Massage for $15.00 more!Purchase a Performance Set, and for just $15.00 more, receive a full sized Performance massage body Sculpting Massage Gel, which has a value of $35.00

Code 95767

Special Price: $50.00 Total Value: $81.00

we

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Performance Set Abdo Contractesse Intensive lipo Reducing Cream for Waist and Abdomen 6.7 fl. oz. Performance Soap exfoliating Soap with Seaweed 3.5 oz.

Code 95766

Special Price: $35.00 Total Value: $46.00

exfoliates, brightens, removes impurities and dead cells that dull the skin

Helps reduce superficial fat deposits on abdomen and waist, firm sagging skin

*Dermatological tests conducted by a dermatologist in ClAIM- Argentina with results after 14, 21 and 28 days of use. Tested among 40 women between the ages of 25 and 45. During these tests, product was applied once a day.

“It’s very good. In 3 weeks of use, I did reduce my tummy.” mineRVA h., bROnX, ny

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Special Price

off%30

Advanced formula helps replenish mature skin with an intensive firming power. Marvelous moisture, luminosity and deep nourishment to help the body regain the harmony of its contours.

Advanced FormulaContour lift Système: helps strengthen skin’s natural web of tightening threads to make the structural support of the epidermis stronger, firmer, more flexible.

Régénère Complex Corps: an effective biotechnological complex with Flor D’Eclat that helps to diminish imperfections and rough spots, giving skin a luminous, radiant appearance.

Suprémacie body Replenishing and Firming body lotion for Mature Skin 6.7 fl. oz.

Code 00270

Special Price: $18.00 Total Value: $26.00

Power lotionSuprémacie Body for hydration, radiance and deep nutrition

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Healthy hair

Reconstruit Set Reconstruit Shampoo Revitalizing Hair loss Control Shampoo for Weak Hair 8.4 fl. oz. Reconstruit Conditioner Revitalizing Hair loss Control Conditioner for Weak Hair 8.4 fl. oz.

Code 95758

Special Price: $21.00 Total Value: $28.00

Ultra Nutritif for deep nutritionVitamins e and F and a host of antioxidants deeply nourish. Innovative formula repairs hair fiber and fortifies its structure, revitalizing damaged and/or brittle hair.

Reconstruit to help control hair lossHelps improve strand density so hair can recover its natural life and volume. biotynil formula aids in hair follicle production at the cellular level.

Ultra Nutritif Set Ultra nutritif Shampoo Intensive Repair Shampoo for Damaged Hair 8.4 fl. oz. Ultra nutritif Conditioner Intensive Repair Conditioner for Damaged Hair 8.4 fl. oz.

Code 95760

Special Price: $21.00 Total Value: $28.00

Special! Ultra Nutritif for $8.00 more!Purchase the Ultra Nutritif set, and for just $8.00 more, receive a full sized Ultra Nutritif Treatment. A value of $15.00

Code 95761

Special Price: $29.00 Total Value: $43.00

Special! Reconstruit for $10.00 more!Purchase the Reconstruit Set, and for just $10.00 more, receive Reconstruit Treatment. A value of $20.00

Code 95759

Special Price: $31.00 Total Value: $48.00 25

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cupid's pick

Mithyka Set mithyka eau de Parfum Atomiseur Pour Femme 1.7 fl. oz. Couleur Passion eyeshadow Palette in Fleur Délicat .15 oz.

Code 95770

Special Price: $53.00 Total Value: $71.00

MithykaFeminine, voluptuous, sensuous

Tahitian tiare, jasmine and iris with musk, amber and sandalwood. Green, exotic, warm. “This is one of the

few fragrances on the market that I like.”niCOle K., lAKelAnd, fl

free with Cupid’s Pick!This elegant gift bag is yours when you purchase this set.

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cupid's pick

free with Cupid’s Pick!This elegant gift bag is yours when you purchase this set.

L’Bel Femme SetFragrant treasures for Valentine’s Day

l’bel femme eau de Parfum Atomiseur Pour Femme 1.7 fl. oz. divinesse lumisensse Moisturizing body lotion 6.7 fl. oz.

Code 95771

Special Price: $46.00 Total Value: $63.00

New! L’Bel FemmeJoyful, authentic, optimistic

Precious florals of jasmine, white lily and orange blossom tinged with sparkling citrus.

l’bel femme eau de Parfum Atomiseur Pour Femme 1.7 fl. oz.

Code 11151 $45.00

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fragrance

Page 28: January  2013 Catalog

cupid's pick

Dieux SetFor your impeccable, sexy Valentine

dieux eau de Toilette Atomiseur Pour Homme 3.4 fl. oz. l’bel homme Modeling Hair Gel 4.4 oz.

Code 95774

Special Price: $45.00 Total Value: $60.00

An aromatic woody fragrance with a vibrant top note of cedar and powerful black leather notes.

dieuxConfident, elegant, masculine

free with Cupid’s Pick!This elegant gift bag is yours when you purchase this set.

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cupid's pick

men

Bleu Intense Set Spoil him on Valentine’s Day

bleu intense eau de Toilette Atomiseur Pour Homme 3.4 fl. oz.l’bel homme eye Contour Gel .50 fl. oz.

Code 95772

Special Price: $50.00 Total Value: $67.00

bleu intenseA breaking wave of energy

brisk notes of the seashore blended with ginger, sage and spicy botanicals.

“Gave this to my husband. Such a nice, fresh fragrance for a man to wear.”bRendAliS f., biRminGhAm, Al

free with Cupid’s Pick!This elegant gift bag is yours when you purchase this set. 29

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L’Bel Homme Set l’bel homme Shampoo for Men 8.4 fl. oz. l’bel homme Facial lotion 1.7 oz.

Code 95769

Special Price: $32.00 Total Value: $44.00

l’bel homme is just for himHis favorite shampoo and facial lotion

l’bel homme Shampoo for men enriched with vitamins and botanicals. Strong enough to tackle a guy’s dandruff, gentle enough to use every day.

l’bel homme facial lotionHelps reduce signs of fatigue and the appearance of wrinkles while maintaining skin’s hydration. light refreshing texture absorbs rapidly.

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Translucide #02798

Porcelaine #02797

Santé #02799

mauve #02788

fuchsia#02790

fraise#02792

Rose#02787

bourgogne#02789

Prune#02791

Presition XP Precision lipliner with maximum fill effect .009 fl. oz.

Special Price: $8.00 Total Value: $12.00

Perfecting Set for brows .15 oz.

Code 25831

Special Price: $19.00 Total Value: $27.00

defini XP Soft and long-lasting eyeliner .042 oz.

Special Price: $9.00 Total Value: $12.00

inalterable XP Perfect line eyeliner .009 oz.

Special Price: $9.00 Total Value: $12.00

Perfectisse naturelle XP loose Powder .59 oz.

Special Price: $15.00 Total Value: $23.00

extrême intense After Shave lotion 3.4 fl. oz.

Code 25466

Special Price: $11.50 Total Value: $23.00

Gris#02717

dorée#02716

bleu Petrole#02718

noir#02719

brun#02715

bleu Obscur#02720

négrillon#01197

Capuccino#01269

blanc#01253

Prairie#01252

Platinage#01199

bleu marine#01227

delyr After Shave lotion 3.4 fl. oz.

Code 01513

Special Price: $12.50 Total Value: $25.00

New Year’s Specials

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cupid's pick

Call 1.800.992.LBEL (5235) or visit lbelusa.com for details about our generous compensation plan. Products available while supplies last. Photos of product labels that appear in the catalog are for reference purposes only.

Promotions in this catalog valid until January 31, 2013.

Belcorp USA 101 California Street, Suite 800, San Francisco, CA 94111 800.992.LBEL (5235)

beauty Advisor

Telephone

USA January 2013

Buy 2, get

off%30

délice Pour les Mains Chardonnay Grape Moisturizing and Refreshing Hand Cream 2.5 fl. oz. (Two) Code 95764

délice Pour les Mains Almond Oil Intensive Moisturizing Hand Cream 2.5 fl. oz. (Two) Code 95762

délice Pour les Mains Chardonnay Grape 2.5 fl. oz. and délice Pour les Mains Almond Oil 2.5 fl. oz. (One of each) Code 95765

Special Price: $18.00 Total Value: $26.00

Délice Set for HandsA pampering Valentine’s Day gift

Lovely handsDélice Almond or Chardonnay Treats

free with Cupid’s Pick!This elegant gift bag is yours when you purchase this set.