january 6, 2010 bsa alumni connection building relationships that last
TRANSCRIPT
January 6, 2010
BSA Alumni Connection Building Relationships That Last
Your Webinar Team
Roy KeithleyNational ChairBSA Alumni Relations Committee
Bill SteeleDirector of Alumni RelationsBSA Development Office
Julie BulthausBSA Alumni ConnectionProject ConsultantFleishman-Hillard
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Ken KimbleDirector of FinanceChickasaw Area Council
Richard KurlandVice President of Alumni RelationsPatriots’ Path Council
Quick Poll
Do you know how many alums have reconnected from your council?
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Agenda
• Quick Review: Building a Council Alumni Plan
• Managing alumni data
• Building and maintaining alumni relationships at the council level
• Communicating with re-engaged alumni
• Next steps and answers to your questions
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YourSource
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1. Navigate to Scouting.org/100years
2. Click on YourSource (circled)
3. Log in using National Leadership Team credentials
4. Get news, training materials, toolkit resources, and more!
Alumni Connection Toolkit
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Council Alumni Plan
Scouting Alumni … and Friends
Anyone positively impacted by Scouting:
• Former Scouts
• Their family members
• Volunteers
• Scouters
• Community leaders
• Millions of Americans benefitted by Scouting
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Building a Plan
1. Reach out: Finding Scouting alumni
2. Reconnect: Getting alumni to sign on
3. Manage data: Tracking alumni for future engagement
4. Build relationships: You’ve found them, gotten them to reconnect, and now you have to keep the conversation going.
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Quick Poll
Do you have an alumni committee in place?
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MyBSA
https://scoutnet.scouting.org/mybsa
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Accessing Alumni Data
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Alumni Data Capture on www.BSAalumni.org
Your Reconnected Alumni
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Council Alumni Engagement
Hall of Leadership Alumni Connection Generations Connection Year of Celebration
Get in the Game Adventure Base 100 Pitch for ScoutingA Shining Light Across America
1OOth Anniversary
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Linking It All Together
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Build Onto What You Do Already
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• Invite alumni to participate in/sponsor existing events
• Honor individuals with a large rolodex of Scouting alumni
• Invite alumni to participate in council service projects, like Scouting for Food
• Invite alumni to “stop by” and join in less formal council/district/unit events
Getting Social
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Young Professionals
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1. Opportunity to help Scouting
• Short-term volunteer roles
• Special projects
• Mentoring
2. Opportunity to be social
• Existing council events
• Online social networks
Building Your Committee
• Recruit Eagle Scout alumni
• Look to the national database
• Determine the roles you want to fill, and find local expertise
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Finding the Right Role
• Merit badge counselors
• District commissioners
• Membership recruitment
• Council committees
• Council volunteer roles
• Special projects
• And more!
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Eagle Mentor Directory
• For use by Scouts on their own, at their convenience
• Includes relevant personal information
• When he made Eagle Scout
• Employment details
• Contact information
• Feedback loop for alumni input
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Alumni Events
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• Small friendraising events
• Golf outings
• Summer camp get-togethers
• Alumni trip to the National Jamboree
• Other council activities JULY 30, 2010
Existing Council Activities
• Identify alumni with some sort of recognition
• Use the 1OOth Anniversary to re-engage past award winners
• In addition to engaging alumni, council events can be great for recruitment
• Eagle Scout Court of Honor
• District Dinner
• Work in partnership with districts
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Communications
Integrated Communications
1. Identify council business objectives.
2. Determine how alumni engagement can help you reach those goals.
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I M P A C T G A U G E
X Membership
X Volunteers
X Finances
Increased Awareness
X Engagement
Recognition
Goal: Membership RecruitmentStrategy: Leverage alumni relationships.Tactics:
•Have alumni committee host three new recruitment events, either at a place of business or civic organization. Deadline: Jan. 10, 2011; Responsible: Alumni committee members; Metric: Number of recruitment events
•Capitalize on business/civic relationships to strengthen ties with chartered organizations and/or recruit new charters. Deadline: Ongoing; Responsible: Alumni Committee Chair; Metric: New charters/new projects with existing charters
Strategy: Tap into alumni expertise.Tactics:
•Recruit 2-3 Scouting alumni to serve on the council membership committee. Deadline: Feb. 8, 2010; Responsible: Membership Committee Chair; Metric: New membership committee members
•Ask alumni to speak to parents at no less than one School Night for Scouting event per district. Deadline: Jan. 10, 2010; Responsible: Council Commissioner; Metric: Number of alumni presentations
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Channels
• YouTube
• External Media Relations
• Web site
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• Direct mail
• FOS materials
• Media Relations
• Newsletters
• E-newsletters
Look at what you have … and what you don’t.
Alumni Spokespersons
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Alumni Connection Tool Kit on YourSource(Scouting.org/100years)
Alumni Connection Tool Kit on YourSource(Scouting.org/100years)
Your Communications Mix
1. Do you need to do anything special to welcome alumni back?
2. How often do you communicate?
3. What do you say when you communicate?
4. Do you go digital, use direct mail, or a hybrid?
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Questions?
Answering Your Questions
Roy KeithleyNational ChairBSA Alumni Relations Committee
Bill SteeleDirector of Alumni RelationsBSA Development Office
Julie BulthausBSA Alumni ConnectionProject ConsultantFleishman-Hillard
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Ken KimbleDirector of FinanceChickasaw Area Council
Richard KurlandVice President of Alumni RelationsPatriots’ Path Council
Nicole Selinger1OOth AnniversaryProject ConsultantFleishman-Hillard
Contact Us
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Name Phone E-mail
Bill Steele 972-580-2436 [email protected]
Roy Keithley 512-535-3848 [email protected]
Elsie Hemmings 973-765-9322 ext. 224
Ken Kimble 901-327-4193 [email protected]
Julie Bulthaus 314-982-8779 [email protected]
Thank You