january monthly report 2014/ safilo

SAFILO GROUP MONTHLY COVERAGE REPORT

TO: Ileana Baldo, Tiziana Benedetti, Eden Wexler, Kelley Hayes, Kim Kaufman, Jason Johnson, Robin Ettinger and Elena Post. CC: Edward de Valle, Christine Martinez de Castro

FROM: Sandra Pinto Duhamel, Maria Teresa Garcia, Tiffany Doll DATE: February 14, 2014 SUBJECT: January 2014 Monthly Coverage Report

Below please find a comprehensive summary of PR media coverage obtained and activities performed by 3A Worldwide on behalf of Safilo Group from January 1, 2014 through January 31, 2014. TOTAL NUMBER OF PRESS CLIPS: 35 TOTAL REACH: 30,999,582 TOTAL AD VALUE: $223,058.83 PRESS MATERIALS/ DOCUMENTS

Created and submitted December monthly report

Update press documents with new updates

Leverage brand documents from corporate that apply to the region, translate when necessary

Select proper image selection showcasing images of models being sold in the SLA region

ANGLES PITCHED- Continuously create unique and timely pitches to communicate with the media to garner coverage surrounding Safilo Group and all its available brands in the region.

The Perfect Valentines Day Gift o Marc by Marc Jacobs MMJ 361/N/S o Carrera CA 5501 o Carrera CA 5000/S o Kate Spade Dela/S

Men’s Spring Eyewear Style-For the “Trendy” Man 2014 o Hugo Boss B 0563/S o Carrera CA 50006/S o Polaroid Premium X8400/S

Safilo Gucci-TECHNOCOLOR Capsule Collection 2014 o January 2014: GG 4252/S, GG 4253/S, GG 2245/S o March 2014: GG 4262/S o Markets: Costa Rica, Panama, Colombia, Dominican Repubic, Peru and Chile

MAX MARA 2014 Collection (only pitching what is available in the region, Long Leads) o May 2014: Edgy 1/S, Hinge/S, Tailored 1/S o Markets: Costa Rica, Panama, Colombia, Dominican Repubic, Peru and Chile

Tommy Hilfiger Spring/Summer 2014 (only pitching what is available in the region, Long Leads) o March release: TH 1255 o May release: TH 1254/S, TH 1265/S, TH 1266/S o Markets: Costa Rica, Panama, Colombia, Dominican Repubic, Peru and Chile

EVENTS (Follow-up/ pending coverage)

NYC PRESS DAYS-November 12th-14th o Following up with editorial coverage from the following publications:

Harpers Bazaar: March 2014 (Spring Edition) Luhho: pending date Hombre: March 2014 El Universal: March 2014 Caras: March 2014 (Spring Edition)

MISCELLANEOUS

Created regional top publication list with key countries (Chile, Colombia, Costa Rica, Dominican Republic, Panama and Peru) for Safilo USA’s understanding of SLA region

Gathering information to generate chart to solve issues in the SLA region regarding pricing, availability stores and distributor information

Researching potential sponsorship among the region for Safilo to participate in 2014

Review editorial calendars for upcoming opportunities

Creating media lists for editorial deliveries/press samples for SLA region

Updated contact information and PR reporting structure to HQ in Italy

Pending dates/confirmation of PR Meeting in Italy for 3A/Worldwide staff to attend

SOCIAL MEDIA

Facebook – Zoom Mag Panama –January 28,2014 https://www.facebook.com/media/set/?set=a.611105432290611.1073741912.404707122930444&type=1

CONFIRMED UPCOMING COVERAGE

Harpers Bazaar en Español (Pan-Regional)– April 2014

Hombre (U.S Hispanic)-March 2014

El Universal-February 2014

Caras (Pan-Regional) -March 2014

Shine (Dominican Republic)-February 2014

Nueva Magazine (Colombia)-February 2014

Fucsia Magazine (Colombia)- February 2014

Blur Magazine (Central America)-February 2014

Traffic Magazine (Costa Rica)-March 201

https://www.facebook.com/media/set/?set=a.611105432290611.1073741912.404707122930444&type=1

PRESS COVERAGE GRID

JANUARY 2014 EDITORIAL COVERAGE GRID

DATE OUTLET

TYPE OUTLET HEADLINE MARKET CIRCULATION PR VALUE

January 2013

MAGAZINE Ejercicio y Salud

Lentes de sol Gucci hechos de madera loquida material biodegradable

Costa Rica 10,000 $22,100.00

January 16,2014

MAGAZINE Hola Colombia Guia de regalos

Colombia 280,000 $22,400.00

January 18,2014

MAGAZINE En Sociedad El Estilo Gucci Dominican Republic

32,500 $20,700.00

January 25,2014

MAGAZINE Nueva Con la vista en alto

Colombia 500,000 $20,360.00

January 31,2014

MAGAZINE Blur Through lover's eyes

Central American

10,000 $22,600.00

January 2014

ONLINE Visionyoptica.com Techno Color, lo nuevo de Gucci

Andean Region

12,599 $3,900.13

January 2014

ONLINE Visionyoptica.com

Tommy Hilfiger deleita con su nueva colección

Andean Region

12,599 $3,955.63

January 7,2014

ONLINE Agenciaorbita.org

Gucci presenta la nueva línea de gafas para hombre y mujer para la temporada primavera verano 2014

Peru 982,804 $2,985.70

January 8,2014

ONLINE Moritastyle.com Nuevos lentes de Gucci para el Verano

Dominican Republic

13,757 $3,680.98

January 8,2014

ONLINE Zoomenlinea.com

Technocolor capsule collection 2014 Gucci

Colombia / Panama

475,849 $4,010.00

January 9,2014

ONLINE Pandora.com.do Technocolor by Gucci

Dominican Republic

651,601 $3,980.64

January 9,2014

ONLINE Zafari.cl Gucci llega con sus nuevos

Chile 2,823,219 $4,630.78

modelos Primavera Verano con lentes que mezclan la sensualidad y la tecnología

January 10,2014

ONLINE Monrix.com Wishlist #94 Chile 651,601 $3,420.90

January 14,2014

ONLINE Rdailymag.com

Las nuevas gafas de Gucci colorean el verano

Dominican Republic

10,047 $3,260.70

January 15,2014

ONLINE Ansia.cl Techno Color Capsule

Chile 785,734 $3,507.70

January 16,2014

ONLINE Antilope.cl

Max Mara presenta su nueva coleccion EyeWear

Chile 599,204 $4,390.70

January 16,2014

ONLINE Basicoconestilo.com

Techno Color Capsule Collection de Gucci

Chile 2,676,078 $4,060.10

January 16,2014

ONLINE Pandora.com.do Nueva propuesta de MaxMara

Dominican Republic

651,601 $4,107.90

January 21,2014

ONLINE Mtachile.com

El año nuevo llega con excelentes noticias para los amantes de los lentes Gucci

Chile 3,169,510 $3,756.80

January 21,2014

ONLINE Rumbacool.net

Coleccion Eyewear Tommy Hilfiger primavera verano 2014

Venezuela 363,743 $3,205.70

January 21,2014

ONLINE Rumbacool.net Techno Color Capsule Collection

Venezuela 363,743 $3,322.81

January 22,2014

ONLINE Zoomenlinea.com

Coleccion Eyewear Tommy Hilfiger

Colombia / Panama

475,849 $4,120.11

primavera verano 2014

January 23,2014

ONLINE Cuteandnice.cl

Gucci Techno color capsule collection 2014

Chile 2,579,635 $3,900.70

January 27,2014

ONLINE Agenciaorbita.org

MARC BY MARC JACOBS presenta unas gafas de sol de edición limitada para el día de San Valentín

Peru 982,804 $2,900.70

January 27,2014

ONLINE Jcmagazine.com

El regalo perfecto para ella en el dia del amor y la amistad

Peru 513,433 $3,653.80

January 27,2014

ONLINE Revistaverzus.com

Carrera, Marc Jacobs Y Kate Spade El regalo perfecto para ella en el día del amor y la amistad

Costa Rica 1,933,547 $4,850.90

January 28,2014

ONLINE Ansia.cl Marc by Marc Jacobs

Chile 785,734 $3,840.90

January 28,2014

ONLINE Revistaperfil.com

En Lentes de sol se impone la elegencia y color Gucci

Costa Rica 322,000 $4,120.36

January 28,2014


En Lentes de sol se impone la elegencia y color Max Mara

Costa Rica 322,000 $4,135.40

January 28,2014


En Lentes de sol se impone la elegencia y color Tommy Hilfinger

Costa Rica 322,000 $4,125.63

January 28,2014

ONLINE Thefashionhunt.com

Gafas de Marc Jacobs para el dia de san valentin

Peru 432,193 $4,693.78

January 28,2014

ONLINE Turevista.com.do Regalo para este dia tan especial

Dominican Republic

5,733,065 $4,690.80

January 30,2014

ONLINE Moritastyle.com

Marc Jacobs presenta unas gafas de sol de edicion limitada para el dia de san valentin

Chile 13,757 $3,460.90

January 30,2014

ONLINE Serperuano.com

Marc By Marc Jacobs presenta unas Gafas de Sol de edición limitada para el Día de San Valentín

Peru 399,980 $3,263.90

January 31,2014

ONLINE Legalmenteentaco12.com

Nueva Colección de Lentes de Sol de Gucci

Peru 1,107,396 $2,963.78

Total Reach:

30,999,582 $223,058.83

SÁFILO GROUP PRESS COVERAGE ADDENDUM January 1, 2014 – January 31, 2014

January, 2014 Circulation: 10,000

January 16, 2014 Circulation: 280,000

January, 2014 UMV: 12,599

January 7, 2014 UMV: 982,804

January 8, 2014 UMV: 13,757

January 8, 2014 UMV: 475,849

January 9, 2014 UMV: 651,601

January 9, 2014 UMV: 2,823,219

January 10, 2014 UMV: 651,601

January 14, 2014 UMV: 10,047

January 15, 2014 UMV: 785,734

January 16, 2014 UMV: 599,204

January 16, 2014 UMV: 2,676,078

January 16, 2014 UMV: 651,601

January 21, 2014 UMV: 3,169,510

January 21, 2014 UMV: 363,743

January 22, 2014 UMV: 475,849

January 23, 2014 UMV: 2,579,635

January 27, 2014 UMV: 982,804

January 27, 2014 UMV: 513,433

January 27, 2014 UMV: 1,933,547

January 28, 2014 UMV: 785,734

January 28, 2014 UMV: 322,000

January 28, 2014 UMV: 432,193

January 28, 2014 UMV: 5,733,065

January 30, 2014 UMV: 13,757

January 30, 2014 UMV: 399,980

January 31, 2014 UMV: 1,107,396

january monthly report 2014/ safilo

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