january webinar embedded registration
TRANSCRIPT
What’s New At FirstGiving 2013: A look at page
branding and Embedded Registration
About the Presenters
Meg SavinFirstGiving
Account Manager
John JarowskiFirstGivingMarketing
Coordinator
How this webinar works
• A link to the slides will be sent after the webinar
• Ask your questions during the webinar by typing them in the Question box on the right side of your screen
• Use the hashtag #fgwebinars to tweet about this webinar @Firstgiving
Who is FirstGiving?
Online Fundraising Solutions
Personal Support for your nonprofit, donors, and fundraisers
Easy, tested, and secure transaction processes for the donor
Peer-to-Peer Fundraising Pagesand Event Registrations Online Direct Donations
Branding
Embedded Registration
Registration on FirstGiving
Turn your event participants intofundraisers during registration.
“But how?”
-Provide fundraising packets
-Enforce minimums and waive registration fees
-Offer incentive to top fundraisers
60% of event registrants choose to fundraise for the event in which they are participating on FirstGiving.
Benefits of online registration
• Save time on event day with pre-registration
• Easily collect and access contact info and answers to custom registration questions online
• Export data into Excel to import into your donor database
• Allow the option to register offline
Online event registration on FirstGiving.
Embedded Registration
Embedded Registration
Embedded Registration
Embedded Registration
Branding and Theming
Your cause is your brand. Keep it consistent.
10 must haves for your brand.
Logo, brand theme
Mission Statement
Captivating photos
Storytelling video
Personal story or connection
Donation and fundraising
optionsThank you messages
Email messaging strategy
Social media presence
Clear contact information
Making your brand stick. 6 Steps to Succes.
Simple
Unexpected
Concrete
Credible
Emotional
Story
Incorporate imagery that represents your brand and mission.
Customize.
Branding and theming tool
Branding and theming tool
Other embeddable options
For your website
For your website
Branding
Embedded Registration
Questions?
Be a part of the FirstGiving Community
Facebook: facebook.com/firstgivingTwitter: @firstgiving
Online Fundraising blog: http://blog.firstgiving.com
Interested in learning more about FirstGiving?
Contact our Online Fundraising Consultants:
Email: [email protected]: 617-542-0010 x 4