1. JRA INTERNATIONAL CHAMPIONSHIP Mark power

2. Overview 2 day international racing festival on the 21 st & 22nd December Nakayama racecourse: Dirt & Turf Incorporate Group 1 Arima Kinen - Highest betting turnover per race in the world Naming rights Platform for networking Promote racing in Japan Betting Turnover 3. Gold Ship winning the Arima Kinen in 2012 4. International Racing in Japan 1981, first international invitational race, the Japan Cup More races opening up to foreign based participants Sheikh Mohammed now involved Japan Cup has attracted Derby, Arc and Breeders Cup winners JAIRS established in 2010 5. Nakayama Racecourse Home of the Arima Kinen Established in 1920 Dirt and Turf courses Right handed Capacity 165,676 Located quite close to Narida and Haneda airports Surrounded by a good transportation system 6. Nakayama Racecourse 7. Event Aims Attract high class international horses Showcase and promote Japanese racing as a world class industry Create a platform for international networking and investment Increase betting turnover and create new betting markets Promote Japanese exports 8. Event Details Dates & Times: Friday 20th December, 7.30 pm 10.30 pm Opening reception Saturday 21st December, 3.30 pm 7.30 pm Day 1 of racing Sunday 22nd December, 1.30 pm 5.30 pm Day 2 of racing Location: Opening reception and racing to be held at Nakayama racecourse Attendees:Full capacity on both daysCost:Tickets will range in price from $100 to $10Transport:Narida and Haneda airports Good public transport to and from the races. 9. Day 1 Racing, Saturday Decemberst 213yo plus Dirt sprint 1200m $2.5million 2yo Dirt 1400m $2milion - This shorter distance will entice fast US 2YOs who may not stay the KY Derby distance, but it is illogical to expect any Triple Crown contenders to compete here. Fillies and mares turf 2000m $2.5million - Wont take away from Arima Kinen because of its value. 2yo fillies turf 1600m $1.5 million - Sharper fillies have the option of taking on the colts 3yo turf 2000m $2.3million 10. Day 2 Racing, Sunday Decembernd 222yo turf 1400m $2million 3yo plus dirt 2000m $2.5million - Attract Japan Cup Dirt horses 3yo plus sprint turf 1200m $3million 3yo mile turf 1600m $3.5million Arima Kinen turf 2500m $8million - Prize money boosted by $2.8million in an effort to attract an international field and increase the prestige associated with the race worldwide. 11. Gap in the International Racing Festivals Dubai World Cup March 29th - Dubai Carnival January 9th NEW: Australia Championships April 12th/ 19th Royal Ascot June 17th 21st Prix de lArc de Triomphe 6th October Breeders Cup 1st 2nd November JRA International Championship will be aiming to take horses from these festivals 12. Target Audience 13. Marketing Understand your customers needs and desires Apply a differentiated targeting strategy Have the right marketing mix in place: People Process Physical evidence Product Price Place Promotion Media Coverage from 5 channels at $50,000 14. Why Should JRA sponsor? Events goals and JRAs goals are very similar - JAIRS: The conduct and support of International Events Relating to Horse Racing and Participation in International Conferences.Having increased the amount of international invitational races, this is the next logical step 15. Sponsorship Objectives Direct Sales: Ticket sales, betting turnover, t.v rights Brand Awareness: Television advertising is best External Corporate Awareness: Networking Internal Corporate Awareness: JRA employees understanding what the company represents 16. Finance Total prize money on offer:$24.6milionTransporting foreign runners:$225,000Marketing:$400,000Increased workforce:$10,000Catering for international customers: $50,000 Other: Total$25,000 $25,310,000 17. Pari-Mutuel System 75% is returned in the betting pool to customers 10% is taxed by the government 15% is offered for prize money and operating profits 18. 2011 Figures Total betting turnover = $22,703,073,577 15% (prize money and operating profits) = $3,405,461,037 Total prize money = $934,750,239 Operating profits = $2,470,710,798 19. Conclusion It is a great investment opportunity not only to increase their turnover, but to develop Japan into an industry leading nation in International racing. 20. Questions?