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The Turning Points of China Suppliers中国供应商的成长与转折点

Ab t M lfAbout Myself

Japanese pCold ForgingForging Plant


Ab t M lf National Research LabAbout Myself


Ab t M lfAbout Myself


Ab t M lf Precision Cold Forging PlantAbout Myself


1 My Observations in China1. My Observations in China2. You have to Make a Decision Today3. Previously a “Plus”; Today a “must”3. Previously a Plus ; Today a must4. Turning Points5. Autocraft’s Strategy Towards a World Class Suppliergy pp6. “Win-Win” Partnership7. Social Responsibilityp y

Dr Choy Chee MunDr Choy Chee MunGeneral Manager of Autocraft Industrial (Shanghai) Ltd

Your Preferred Fasteners and Cold formed Parts [email protected]


M Obser ations in China• My Observations in China

Labor IntensiveNo Safety in MindShort TermUnstable QualityUnstable QualityLow OutputPeople Dependent



Safe EnvironmentStable OutputConsistent QualityControllableControllableHigh ProductivityNot Man Dependent



Make Complex PartpTechnology DrivenSafe EnvironmentStable OutputStable OutputConsistent QualityControllableHigh ProductivityHigh ProductivityNot Man Dependent


Yo ha e to Make a Decision Toda• You have to Make a Decision Today

Low CostPoor Quality

Copying

Leading CostPreferred Quality

Creati itCopyingLabour Intensive

Only ProfitMaintaining

CreativityLeading Technology

Profit + PeopleMaintainingProfit DrivenShort Term

BreakthroughCustomer Oriented

Long TermSee-How-It-Goes

gVision


Yo ha e to Make a Decision Toda• You have to Make a Decision Today

High End : Costing by PieceLow End: Costing by Ton

High End : Sale by small PacketLow End: Sale by BulkLow End: Sale by Bulk


Yo ha e to Make a Decision Toda• You have to Make a Decision TodayWhat is Your C titiCompetitive

Strength as a Supplier in the Global Market


Yo ha e to Make a Decision Toda Overseas• You have to Make a Decision Today

Would Class Players

Strong PlayersChina

Par-Players MNCs

g y

MNCs Private OwnBusy G

Private Own

y MNCs

P i t O

Gray Zone

Small Home Own

Private Own Private Own

Village Private Own

80% M k t 20% P fit20% Market, 80% Profit80% Market, 20% Profit


Pre io sl a “Pl s” Toda a “m st”

CultureEnvironment

• Previously a “Plus”; Today a “must”Branding

ResponsibilityHappinessWin-Win

R&D

MarketingPatentsStrategy

Machine方向方针方法

R&DInnovationCreativityQuality

gyCustomer Service

ManMethodMaterialPlan

方法方案方式

QualityTechnology

MaterialManagementDo

CheckActionAction

What to DoHow to Do

Where to DoWhere to Do


Total Quality Concept and Customer First Mind-set

Turning Points

Know yourf

Know whento react to Verify effectiveness of

Total Quality Concept and Customer First Mind-set

performance to your customer daily

to react toproblems

Verify effectiveness ofcorrective actions

Clear ownerof problem

Know howto react to

QualityFocused

Standardizelessons learned

solving problems


5MsTurning Points

5Ms•Machine•Machine•Man•Man•Material•Material•Methods•Methods•ManagementManagement

The Turning Points of China Suppliers5 A Strong Player (The Five “M” Discipline)中国供应商的成长与转折点

5Ms5Ms•Machine•Machine

Best Maintain Condition and AccuracyBest Maintain Condition and Accuracy

The Turning Points of China Suppliers5 A Strong Player (The Five “M” Discipline)中国供应商的成长与转折点

5Ms5Ms•Man•Man

Know your Know whenif ff i fKnow your

performance to your customer daily

to react toproblems

Verify effectiveness ofcorrective actions

Clear ownerof problem

Know howto react to

QualityFocused

Standardizelessons learnedof problem

solvingto react toproblems

Focused lessons learned


5Ms5Ms•Material•MaterialMaterial processingMaterial SelectionM t i l S iMaterial SourcingMaterial Handling

Tool Material SelectionEvery Detailed Material Information


5Ms5Ms•Methods•Methods

By Experience ?By Experience ?By Knowledge ?Not willing to ChangeDo not Believe in Long Tool LifeNo Track recordsNo StandardisationNo Standardisation


5Ms5Ms•Management•Management

• Cost Effective• Effective Plan and Control• Efficient Work MethodsEfficient Work Methods• Harmony • Quick to respond• Proactive• Proactive• Willing to Offer• Team Work

Willi t L• Willing to Learn


5Ms•Machine • CAE

Essential Elements

Machine•Man•Material•Methods

• CAE• Automation• Know-how

• A Strong Player•Methods•Management

Know how

A Strong in Employing Computer Technology

The Turning Points of China Suppliers8 State of the Art Tool中国供应商的成长与转折点


A tocraft’s Strateg To ards a World Class S pplier• Autocraft’s Strategy Towards a World Class Supplier

Construction area : 88,000 m2Total investment : US$ 100MProduction capacity : 60 000MT per yearProduction capacity : 60,000MT per year

ISO/TS 16949, ISO 9001, AS9100B certified facilitiesWe Supply the Best Fasteners and Cold Formed Parts to the WorldWe Supply the Best Fasteners and Cold Formed Parts to the World


Automotive fasteners


Business strategy

world classfacilities

computerized & optimized

d ti

utilization of importedt h l

tech

productiontechnology

focus on innovation and R&D

internationalworkforce &service

ATCand R&D service

superior supply chainmanagement

AQMadvancedquality management

completesolutions

8 elements of success

management


Production processSpecial parts

pRaw material(from steel mill) Cold heading Secondary

operations

Standard parts

Wire processing Rolling(flat/circular)

Raw material packing Heat treatment

Ke process

packing

Wi

Heat treatment

H t f d bl k Key process work flows

Wire export Surface treatment

Hot forged blanks(subcontractor)

Sorting, packing & storage

Shipment


C l t f ilitiComplete facilitiesRaw material processing Phosphating & pickling Wire drawing

Thread rolling Heat treatmentCold heading

Surface treatment Automated packing Automated warehouseSurface treatment Automated packing Automated warehouse


Provide the best product and process qualification methods to the customersJoined R&D with customersJoined R&D with customers

Quick respond and delivery to customers


International management standardsSchedule of certifications in progressp g

Certification processStandard Certification date Starting date

ISO/TS 16949 December 2008 January 2008 automotive industriesISO/TS 16949 December 2008 January 2008 automotive industries

January 2008AS 9100B December 2008 aerospace quality

January 2008IS0 17025 October 2009 testing laboratories

IS0 14001 December 2009 March 2008 environmental management

OHSAS 18001 December 2009 March 2008 health and safety


ApplicationsCritical and standard partsp


Industry leadersCustomer base

Industry leaders

A t ti 11%Automotive 11% Electronic 7%

Petrochemical 10%Machinery Industry

30%Others 16% Construction 26%


S i t d th l bServing customers around the globe

Global perspectivesp p

Russia

NorthAmerica

USAMiddleEast

China

EasternEurope

WesternEurope

B iSouthA i

Africa

East

AsiaIndia

Business activity

sales office / sales rep

America

Australia


“Win Win” Partnership• “Win-Win” Partnership

Right DemandRight MindsetRight Quality Right Demand

Right OrderGood Communication

Right QualityRight CostPromptly

Good GrowthPromptly

Long TermStay Focus Where ever Your Customers locatedStay Focus

A Chinese Manufacturer

Where ever Your Customers located


Contact detailsAutocraft Industrial (Shanghai) Ltd168 Nanlu Road, Nanhui Industrial ZoneShanghai 201300 - ChinaTel: +86 21 3818 1068Tel: 86 21 3818 1068 Fax: +86 21 3818 1199E-mail: [email protected]

Autocraft USA, LLC,No. 112 Autumn Lane, Tiffin, Ohio 44883 - USATel: +1-567-220-7136 Fax: +1-419-448-4581E-mail: [email protected]

Autocraft Industrial (Europe) LtdVia Treves 28 27100 PAVIA - ItalyTel: +39 0382 175 00 79 F 39 0382 175 00 80

www.autocraft-china.com

Fax: +39 0382 175 00 80E-Mail: [email protected]

[email protected]@ g


Social Responsibilit• Social Responsibility

我们员工的前我们只有一个我们员的前途就是我们的

成就!

我们只有个地球,请爱护她!

Our Staff’s Future and Product Our Staff’s Future and Product We only have One We only have One E h L IE h L IQuality is Our SuccessQuality is Our Success Earth; Love ItEarth; Love It

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