http://www.jata-net.or.jp http://www.jata-net.or.jp/ http://www.jata-net.or.jp

Japan Association of Travel Agents

May 2017

Japanese Inbound & Outbound Travel

Market Update

http://www.jata-net.or.jp

・International Tourists Arrival: 1,235 million

・Average Annual Growth Rate: 3.9% (2005-2016)

・By Region

Europe 620 M 2%

Asia & the Pacific 300 M 8%

Americas 200 M 4%

Africa 58 M 8%

Middle East 54 M 4%

Global Trend (results)

Source: UNWTO

http://www.jata-net.or.jp

Global Trend (forecast)

0

200

400

600

800

1000

1200

1400

1600

1800

2000

1980 1990 2000 2010 2020 2030

百万人

南アジア・太平洋

中東

アフリカ

北東アジア・東南アジア

アメリカ

ヨーロッパ

1.81 billion

480 million

318 million

181 million

1.36 billion

949 million

Share International

tourists arrivals

of Asia-Pacific

2010 19.3%

↓

2020 23.4%

↓

2030 26.5%

Source: UNWTO

S Asia & Pacific

Middle East

Africa

NE Asia & SE Asia

Americas

Europe

mil

lion

http://www.jata-net.or.jp

Japanese Inbound & Outbound Travel

0

5 000

10 000

15 000

20 000

25 000

30 000

1964 1969 1974 1979 1984 1989 1994 1999 2004 2009 2014

Inbound

Outbound

Liberalization of Travel

Plaza Accord Visit Japan Campaign

Great Earthquake

Lehman Shock

SARS

(Unit: Thousand)

Source: JNTO

http://www.jata-net.or.jp

Japan’s Inbound by Nationals (2016)

①China

6.37M

（26.5%）

②Korea

5.09M

（21.2%）

③Taiwan

4.17M

（17.3%）

④Hong Kong

1.84M

（7.7%）

⑥ Thai

0.90M

（3.7%）

⑤USA

1.24M

（5.2%）

Asia 20.10M（83.6%）

East Asia 17.47M（72.7%）

Southeast Asia 2.51M（10.4%）

Total

24.04

M

Europe

Source: JNTO

http://www.jata-net.or.jp

19th Japan Foundation for International Tourism

0

1 000

2 000

3 000

4 000

5 000

6 000

7 000

Korea China Taiwan Hong Kong Thailand USA

2012 2013 2014 2015 2016

(Unit: Thousand) Japan’s Inbound by Nationals (2016)

http://www.jata-net.or.jp

18,8

18,9

27,5

33,0

35,1

40,7

45,5

48,2

48,3

51,8

55,8

59,0

17,5

13,0

19,4

20,3

21,8

17,4

21,8

16,1

18,0

19,0

20,3

16,6

12,6

13,6

10,7

11,0

10,4

9,6

9,8

6,7

9,1

8,7

6,6

6,9

30,9

32,4

21,7

18,9

22,6

18,9

16,0

17,0

14,3

13,5

10,1

11,0

20,2

22,1

20,7

16,8

10,0

13,3

6,9

12,0

10,3

7,0

7,1

6,5

0 20 40 60 80 100

Taiwan

Hong Kong

Singapore

Korea

Thailand

All Regions

Philippines

India

Malaysia

Indonesia

Viet Nam

China

Number of Visits by Nationals

1st Time 2nd Time 3rd Time 4-9 Times 10 Times or More

Source: Japan Tourism Agency

http://www.jata-net.or.jp

Chinese Outbound Travel 2011-2015

0

1000

2000

3000

4000

5000

6000

7000

8000

9000

10000

2011 2012 2013 2014 2015

T

Korea

(Unit: Thousand) Total excl. HK &Macau

(Ten thousands)

Thailand

Japan

Taiwan

Source: UNWTO

http://www.jata-net.or.jp

Korean Outbound Travel 2011-2015

0

5 000

10 000

15 000

20 000

25 000

2011 2012 2013 2014 2015

Source: UNWTO

(Unit: Thousand)

Total

China

Japan USA Thailand

http://www.jata-net.or.jp

Japanese Outbound Travel 2011-2015

0

500

1 000

1 500

2 000

2 500

3 000

3 500

4 000

2011 2012 2013 2014 2015

USA

China

Korea

(Unit: Thousand)

Taiwan

Thailand

Source: UNWTO

http://www.jata-net.or.jp

Japanese Outbound Travel by Age (2015)

Source: Ministry of Justice, JTB Report 2016

4,9%

13,3%

17,8%

20,8%

18,7%

15,6%

8,9%

over 70 60-69 50-59 40-49 30-39 20-29 0-19

[Share of Seniors]

NZ (47%)

Canada (35%)

Spain (34%)

ME, Africa (30%)

[Share of Repeaters]

2-3 times (12%)

4-5 times (12%)

6-9 times (16%)

10-19 times (24%)

≥20 times (30%)

http://www.jata-net.or.jp

Liberalization of Travel

1964 Japanese overseas travel was liberalized.

1987 “Ten-million plan” to send 10 million to abroad.

1990 Outbound exceeded 10 million.

2000 Group tourist visa for Chinese.

2003 “Visit Japan Campaign” to promote inbound tourism.

2009 Individual tourist visa for Chinese

2013 Visa waiver for Thai & Malaysian

2014 Visa waiver for Indonesian with IC passport

※ Most nationals from Asia, Europe & Americas are visa-free.

http://www.jata-net.or.jp

Relaxation of Tax for Tourists

2014 ・Consumption tax exempted for consumable products.

・Downtown duty-free shop opened in Tokyo, Fukuoka.

2016 ・Minimum purchase for consumption tax exemption

≥¥10,000 → ≥¥5,000.

2017 ・Duty-free at arrival airport

・About 40,000 tax-free shops around Japan

・Another downtown duty-free shop opened in Tokyo.

http://www.jata-net.or.jp

Consumption by Foreigners

China \1,475B

[PERCENTAGE]

Taiwan \525B

[PERCENTAGE]

Korea \358B

[PERCENTAGE]

Hong Kong \295B

[PERCENTAGE]

USA \213B

Thailand \115B

Australia \110B

Singapore \59B

UK \53B

Malaysia \52B

France \48B

Vietnam \44B

Canada \42B

Philippines \39B

Indonesia \37B

Germany \31B

Others \179B

\3.7 trillion

Spent by

Foreigners In 2016

Source:Japan Tourism Agency

USA \181B 5.2%

http://www.jata-net.or.jp

In JPY YoY

China 231,504 -18.4%

Taiwan 125,854 -11.1%

Korea 70,281 -6.5%

Hong Kong 160,230 -7.0%

USA 171,418 -2.4%

All regions 155,896 -11.5%

In Local YoY

RMB14,276 -1.6%

TWD37,585 1.6%

KRW755,706 8.3%

HKD11,517 4.4%

USD1,587 9.4%

USD1,443 -0.2%

Per Capita Spending in JPY and in Local Currency

Source: Japan Tourism Agency

http://www.jata-net.or.jp

From Shopping to Experiencing?

http://www.jata-net.or.jp

Consumption Trends [All Nationalities]

- Shopping (38%), Hotels (27%), Food (20%), Transport (11%)

[Country Specific]

- China: Shopping (53%), Hotels (19%), Food (17%)

- Korea: Shopping (28%), Hotels (31%), Food (25%)

- Taiwan: Shopping (37%), Hotels (27%), Food (21%)

- USA: Shopping (15%), Hotels (41%), Food (24%)

- UK: Shopping (13%), Hotels (44%), Food (23%)

[Per Capita]

Australia (\246,866), China (\231,504), Spain (\224,072), Italy (\198,000),

France (\189,006), Vietnam (\186,138)

Source: Japan Tourism Agency

http://www.jata-net.or.jp

Airport Concessions

7 Airports in Hokkaido

2020

Sendai Airport

July 2016

Shizuoka Airport

2019

Takamatsu Airport

April 2018

Fukuoka Airport

April 2019

Kansai & Osaka Airports,

April 2016

Hiroshima Airport

Under review

Niigata Airport

Under review

Local Specialty Restaurant

Walk-through Duty-free

in KIX

http://www.jata-net.or.jp

KIX Network in IATA 2017 Summer Connected with 32 cities(!) in mainland China

Source: Kansai Airports

http://www.jata-net.or.jp

Government’s Goals for Tourism

(March 2016)

2015 2020 2030

Inbound arrivals 19.7M 40M 60M

Consumption by foreigners \3.5T \8T \15T

Stays in regional areas 28.2M 70M 130M

Foreign repeaters 11.6M 24M 36M

Consumption by Japanese \20.4T \21T \22T

http://www.jata-net.or.jp

By 2020 Beyond 2020

Haneda

Runway Capacity +13 thousand/yr.

New Runway

Flight Route +23～26 thousand/yr.

Narita

Air Traffic Control +20 thousand/yr. Runway Extension New Runway

High-speed Exit Taxiway +20 thousand/yr.

Shorter Night Curfew +α

Total 750 thousand/yr.＋80 thousand/yr. ⇒ Additional 220 slots/day

Metropolitan Airports’ Expansion Plan

Source: Ministry of Land, Infrastructure, Transport and Tourism

http://www.jata-net.or.jp

http://www.jata-net.or.jp

訪日中国人の年齢・性別構成